7 Tips for online promotion

Today there are more and more enterprises to the marketing costs into the online promotion, then online promotion how to truly effective, so that your business really benefit?

Kevin Daum, a best-selling author and entrepreneur in America, recently met Buytopia's founder and Ceo,michele Romanow. Michele, 28 years old, has built a company that earns money in http://www.aliyun.com/zixun/aggregation/2447.html ">3000 million dollars, without any VCS, advertising agencies, SEO Company and PR Company's help. Michele can quickly expand her daily business, all in an effective and efficient way to promote themselves online. Her more than 2 million Canadian subscribers are loyal and growing every day.

Michele to Kevin to share her best tips on online promotion, and she also adjusts them so you can use them for personal branding.

1, to ensure that your brand is simple and consistent.

Many people try to explain a lot from the start and sell a lot. Michele focused on her trading partners and clients are simple information and simple methods. Once she gets into her brand, she sticks to it and continues to promote the brand consistently across all channels.

For personal promotion: Don't try to do everything for everyone. Think about who you want to be, the way you want to be in the future, and make it clear and concise for everyone.

2, using the line to promote the flow of online

Michele didn't have a lot of money to promote in the early days, so she counted on cheaper, more traditional advertising resources, like printing and broadcasting, to replace online resources. It then puts forward a very aggressive promotion, such as providing huge savings in limited time, and immediately bringing traffic to the site.

Personal Promotion: Use creative methods to get your information to spread quickly. If you have a small group of fans, the use of snail mail, such a high rate of open mail. Then you let the people you know know what you have to offer online, and make sure that your personal values are involved in every conversation, even if it's just to know or to be happy together.

3, tell your own best story

It is necessary for others to talk about you, but you have to make sure that they are talking about the right things in the right way. Tell your fascinating stories regularly and passionately, so that they can remember and spread. Michele warns you not to tell your story to the mercenary people who are just involved in the money.

Personal promotion: Take some time to process your personal story and make it entertaining. Keep your files, blogs, and posted content on the bright spot, not annoying and self-indulgent.

4. Use other influential people

Even if Michele was a great storyteller, she couldn't tell her story to everyone. So she paid special attention early on to recruiting and sustaining some brand ambassadors to expand her influence. She found people who were active online, making them the official inner circle of Buytopia users. The official inner circle has the privilege of using their new products, exclusive orders, and other special offers to encourage them to spread content.

For personal promotion: Most of us know people who are influential and need to work extra hard to make sure they know what you're doing and thank them for eating with them, wine, gifts, etc. Make sure you're asking for help to broaden your social circle and ask if you can use social media, such as LinkedIn contacts, to put them in a contact circle.

5. Email, email, email

Listen clearly, everyone. Michele, the best marketer of the age, believes that email is the easiest and best way to communicate with people, and that this is a much better way than any other social media. Of course, Michele thinks social media is helpful, but their EDM gets better feedback than other promotional methods.

For personal promotion: Stay interested in your fans with Facebook and Twitter, but if you really want them to get involved, send them a thoughtful changshu email. Do not need too much, otherwise like spammers.

6, continuous testing, tracking and improvement

How do you know if you have made progress if you don't track your numbers and compare them to your goals? So there are a lot of tools available today to help you assess CTR, open rates, and conversion rates. Don't look for excuses.

For personal promotion: For those who will post posts, the people who send a blog, traffic is very important. If you don't see the open rate and share rate, start doing something different. Why become a special tree in the forest?

7, don't ignore those who love you

So many companies are so focused on attracting new fans that they ignore those who have become enthusiastic supporters. Michele particularly stressed that she spent more resources on existing clients than on new clients. She leads to steady feedback and gives these powerful calls to shape their relationship with Buytopia. This is very effective, her existing clients through word of mouth to bring her a greater promotion.

Personal promotion: Be aware of who has supported you, cultivate them with care and loyalty, ask for input, and let them tell them the boundaries of their participation, such as time and contact, so that they will always look forward to receiving your letter.

Try these tips and maybe your personal branding and product promotion will be on a new level. Don't forget this is an information age.