8 Effective Web site Promotion methods Summary

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Building a successful website is an important step in promoting business to the world. However, unless you effectively promote your site, your site will not be viewed, and all efforts in vain.

Here are seven steps to promote your site:

1 Take a good website

To register a good website name for your site is very important to promote the site. Think carefully, choose a short, easy to remember, easier to build a website brand name, if possible, name best can contain the most important search keyword.

2 Let the Web site exposure

After completing the website, the best way to expose the site is to know your website by your company's business card, envelope stationery, fax newsletter, all promotional articles and copywriting, email signature, plus your website, so that all people who have contact with the company are aware of your Web site.

3 Login Search Engine

Most people looking for information will be found directly on the Internet search engine. So around the world search engine and directory retrieval, login site information, can effectively increase the site exposure opportunities, bring a large number of free people. However, due to the Web site where the search engine and the Retriever are logged in, a large number of, if your site can not be ranked in the search engine 10 or 20, can not attract the attention of searchers, it is necessary to login to the Web site, the search keyword for the first to optimize the processing, with a view to the search engine to get the best ranking. About optimization tools and techniques.

4 Establish a website link

Another way to get a lot of visitors to the site is by exchanging links. You can set up a resource page in your station, place your company to be useful to visitors, can attract people, and the company's website business or complementary, but not a competitive site links, and then contact the linked station, please he also linked to your site. Allow both sides to benefit from increased passenger flow and also to increase the ranking of each other's search engine. As the search engine and related sites bring people traffic, more than the traditional media more targeted, you can effectively target customers to reach a deal. At present, the most popular interchange link tool is.

5 use email to promote

e-mail promotion is a low-cost, high-performance Direct marketing approach to target group customers to promote and establish good customer relationships. , in international trade, the provision of target customers, can help you effectively expand export markets, is a deep value of international trade marketing tools!

6 Use banner Advertising

Banner advertising is one of the most effective tools to build online brands. Strategic, appropriately appropriate banner advertising can bring a considerable flow of people to the site. In November 2000, the Adknowledge company report pointed out that 40% of the respondents who saw but did not spot banners at the instant were able to remember the advertisement and make a purchase decision within 8-30 days.

7 Integration of online and non-online policies

Effective promotional activities, must understand the Internet and the traditional promotion of the advantages and disadvantages of each, to complement each other, to be good at building print media, direct marketing, banner advertising, and other online and non-online promotion strategy of the sales mix. In addition, it is necessary to regularly review the results of marketing strategies and marketing activities, make appropriate timely adjustments to achieve the best results.

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