The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall
facts tell us that China's Internet growth in the course of the victims too much, laughing to the end of too little, do not want to be the victims of the peers, operating the site before, let us implement the following issues together!
1, the original characteristics of the Internet are you clear?
Anyone who does business on the Internet, runs a website, or is a personal friend, has the essence of achieving its goals through the use of the Internet's essential features, including:
1.1, resource richness: Only China has 87 million internet users (according to 2004 first half of CNNIC statistics) activities on the Internet, visible Internet actually formed a resource-rich virtual world, waiting for us to dig; we need to analyze, we are prepared to run the website, What is the proportion of its target audience in this world? What are the characteristics of their age, behavioral characteristics, academic qualifications, social strata, etc.?
1.2, no regional: the Internet Without Borders, the United States and China's two businessmen can communicate directly through the Internet, which brings about the low cost of communication, wide range of information dissemination, labor-saving and other obvious benefits. Can we run the site to play these advantages, how to make the site itself to expand the influence of the customer's preferred site for information exchange?
1.3, Instant interactivity: Send a letter from Guangzhou to Hubei, at least 3 times, and through the e-mail delivery will only need 10 seconds (or even less) time can be successfully delivered, if it is through QQ or MSN Exchange, then within 1 seconds can be interactive exchange. Visible, the Internet has brought us the convenience of communication, improve our communication efficiency, save time cost, more through the information barrier, fundamentally solve the information imbalance, information transmission is not timely problems. How do we run the site to play this advantage? Does the website platform have enough influence to bring the target customers up? Does the website platform effectively solve the problem of communication between customer and customer, website platform and customer? Are these excellent values you have successfully marketed to your target customers and have them pay for the service?
1.4, Technical: The value of technology in the Internet reflects incisively and vividly, it effectively helps us to achieve the ideal Web site business model, it effectively transmits information through text, graphics, voice and other means to the target customers, and realize the interaction between the two sides; it can enable the realization of powerful statistics, monitoring, analysis, Provide us with scientific, effective, instant and sensitive decision support. So, has our website fully translated technology into commercial value? Does the technology help the company improve the work efficiency, whether to help the website salesman successfully achieved the key customer personality tracking, ordinary customer tracking? Does technology help target customers communicate effectively and efficiently?
2, what is your website positioning?
site positioning in the Investment management site is a strategic decision, site positioning we need to consider the following issues:
2.1, what is the basis of site positioning?
A, factors influencing positioning: market capacity and development potential, individuals or enterprises experienced in this field, individuals or enterprises in this field rich in resources, national or local policy tilt.
B, using actual market research to verify these factors: Please prepare a market research plan immediately, and organize people to implement, come up with reliable data to prove that these factors are feasible, it turns out that many entrepreneurs unsuccessful main reasons, that is, did not do market research or do not do market research work, We have too much blood in the industry to make decisions based solely on personal intuition or outside influence.
2.2, how big is the website localization?
how much ability to do, pragmatic is the key. Please refer to the following indicators:
A, regional characteristics (nationwide?) Regional？ ）
B, type characteristics (all-inclusive? Professional and deep? ）
C, the level of characteristics (high-end? Midrange? Low end? Low-end？ ）
3, what resources do you have available?
"Qiao Fu is difficult to do bricks", visible resources are important; the definition of resources should be divided into two categories:
3.1, existing resources: what resources already exist for the site to use? Including: human resources, financial resources, industry resources, government relations, regional resources, network resources. In the development process of these resource sites, what phases need to be used effectively? Human resources, financial resources is the site's early management of the most critical resources, these resources can support the operation of the site how long? At what stage can these resources generate profits and help the Web site to operate healthily?
3.2, potential resources to develop: refers to the Web site development process, what resources can be used for the site? Among them, government resources, trade association resources, exhibition resources, venture capital and other uncontrolled resources, the site has the strength to attract and use?
4, what are the characteristics of the target audience group?
4.1, the target audience group age, education, behavior characteristics;
4.2, the target audience group in the Internet market size now how big? What is the development trend?
4.3, with the site positioning, thinking about what the target audience may often do on the web, in line with the essential characteristics of the Internet?
5, the website profit model is?
5.1, incisive to a sentence to explain the website's profit model and the ultimate goal of the website;
5.2, listed around the profit model generated profit points, you can think of the profit points are all listed, and combined with resource characteristics, target audience group analysis, site positioning and other content, one by one, to generate short-term profit points and the growth of profitability points, so that you have a macro of the management of the site; now the website profit model has the homogeneity characteristic, Please consider whether your market can generate revenue through these homogeneous profit models, and there is no new profit point to dig! Business-to-business in the industry there are many with the traditional resources of the combination of profit points, we should learn, such as: under the net online matchmaking trade combined to extract the model of sales commission, around the enterprise export or domestic production of the collection of translation fees such as value-added income model and so on.
6, the website's investment income plan is?
6.1 Total investment income plan: This is whether you do the key to the site management, no boss in the unclear where the money to invest, how long it will produce a return on investment, to blindly invest! Therefore, according to the short-term and long-term profit points, calculate the investment and return ratio.
6.2 Operating investment plan for the first year of operation: it turns out that the first year of the website operator is the most critical year, whether the year is able to ascertain the road, the future of the operation has a key impact. Please specify the first year of the business plan, including: investment, potential income of the project amount, personnel, capital, market size, site rankings target, website brand influence ... Wait a minute.
6.3 Operating plan for the first quarter: This is the first step in the operation of the website, the three-month operation properly, can make the brand start to the right track, if the operation is not properly, will waste at least two months, this is the test your thinking is clear key indicators, if you have concerns, Can find a professional Internet consulting company to assist.
7, is the business plan ready?
In fact, the purpose of writing a business plan is to care about the operators themselves, if you want to make a big investment, write a good business plan is very necessary, the big investment will produce high risk, no mistakes; If you are short of money and think your ideas are enough to do a great job, write a persuasive business plan now. To make it easier for you to pull venture capital; But more people will choose to do it first, then write the business plan later, at this time, we still suggest you have to write, we download a "Business plan template" will find that it is actually helping us to organize their own ideas, this is the crystallization of thousands of people's experience wisdom, We learn from and improve, we will make our own business mind clearer, operating more closely to the market, the probability of success will be improved.
8, perseverance and efforts is the key to success!
entrepreneurial process is very difficult, if your model is feasible, but also to support the operation, never give up. Many markets are required to experience cultivation, now the environment is not the future environment is not good, which requires us to firmly believe in their own beliefs, in the case of ensuring their short-term operation, to adhere to the end, perhaps you are laughing to the last one.
