8 Recommended Website Promotion tips

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is not all commercial websites can push the lark? Before you promote your business website, you have to check the site's "equipment" to meet the following requirements: the content of the site is rich enough, accurate, timely (absolutely not the company profile of the electronic version); The website design has the professional standard (definitely not the beginner's graffiti); If your target market is located at 80 million netizens, I'm afraid we can't help you. Then, you can refer to the following tips to promote your site.

The purpose of promoting the website is to increase the amount of site visits and achieve the website marketing goals. Based on this premise, the website operators should take advantage of the characteristics of the Internet and their accurate positioning of the target market, so that more potential customers know your site and become a repeat customer.

After the actual promotion and reference to a lot of successful cases, the commercial website promotion skills are briefly summed up: Navigation Desk registration skills, manufacturing event skills, traditional ways to promote skills, site analysis skills, target e-mail promotional skills, discussion group BBS propaganda skills, website cooperation skills and network advertising skills.

I. Registration techniques for navigation stations

Like Yahoo, LYCOS, AltaVista, Sohu, search, yes are navigation stations, their web site functions similar to the numerous sites are categorized into a Web site, so that visitors to query.

Remember how you found some good websites? There must be a navigation station. So to let others know your site, you have to find ways to let the navigation station included in your site. But this is not enough, like AltaVista, Yahoo and other famous English navigator, every day to log on there are thousands of Web sites, although your site is included, but may only be ranked in the back of the position. For example: Your site is introduced hangers (hanger), others in the query key words knocked Hanger, the result has 2,100 matching URLs, you in the 1567th, but who will have the strength to turn over 70 pages? (The Navigator query page typically has 10 or 20 query results as one page). So be sure to master the registration skills.

1. Search Engine Registration Skills

AltaVista, search for such a navigation station is called as a search engine, it automatically collects submitted URLs. When submitting your Web site, you should note:

1 submit the most abundant URL, do not only submit root URL (www.48d32.cn). Because many companies are accustomed to the homepage as a beautiful graphic, like the cover of the book, but the search engine on the map does not have a special goodwill, automatic search software only like to include text content detailed, appropriate URL (www.diyishijian.com/aboutus.asp).

2 use of meta. Several navigation stations (such as AltaVista, HotBot, Infoseek) use meta as the identification mark, so use this information correctly. The keywords and description in Meta are very important, and the format is:

3 keyword to choose and place. Select the two or three keywords that are most appropriate to your site's content. For example, the tourist site can choose China Travel, China Travel, TOUR Chinese travel and so on as the keywords, and first of all in the title, the text should try to repeat these keywords. Select the keyword should be more than three, viewers use the navigation table to query information, typing keywords are often very clear, such as Chinese travel agent--tour agent China.

4 Do not submit columns frame page. Most navigation stations do not recognize frame, so be sure to submit a main page with content. But if it happens that this page does not have links to other pages, it needs a bridge page, which is a new design to meet the requirements of the page.

2. Search Directory Submission Tips

such as Yahoo, Sohu, such as the use of manual collection of Web sites to ensure the quality of the site, in the classification of the query to obtain more information relevance than the search engine site (by Spider automatic Search) stronger. This is the main reason why Yahoo and Sohu have become the most frequent visitors in English and Chinese.

Because the search directory site contains a relatively large number of human factors, so when submitting a website to pay attention to the rules. If Yahoo requires registration site description does not exceed 25 words.

1 Submit the URL to the most appropriate directory below. The easiest way is to look at the same product or service URL in which directory, such as your product is a lighter, check lighter in what directory, where to submit a Web site.

2 Yahoo launched the "Fast Registration" fee service in February 1999. If your site content is good, and site submission is repeatedly tried, but very want to enter the Yahoo Gate, then you can consider to buy this service. Yahoo staff will receive 199 U.S. dollars after the remittance of seven working days, visit your site and seriously consider whether it is included in the Yahoo corresponding directory. But Yahoo does not promise this, if the site content is rough, pay may also be useless.

3 The Chinese and English navigation table submission URL

Yahoo:http://add.yahoo.com/fast/add

Excite:http://www.excite.com/info/add_url.html

Altavista:http://www.altavista.digital.com/av/content/addurl.htm

Infoseek:http://www.infoseek.com/addurl?pg=dcaddurl.html

Hotbot:http://www.hotbot.com/addurl.html

Lycos:http://www.lycos.com/addasite.html

Webcrawler:http://www.webcrawler.com/help/getlisted/addurls.html

Sohu: http://168.160.224.207/cgi-bin/regform.asp

Search Guest: Http://www.cseek.com/addsite.html

Sina: http://search.sina.com.cn/cgi-bin/search_dir/addurl.cgi

Yes NetEase: http://www.yeah.net/cgi-bin/search/register/reg.cgi

Evergreen Vine: Http://add.tonghua.com.cn:8080/cgi-bin/add

4 Successful cases:

Free Tribal Forum: http://www.neuin.cn

Yunnan Adventure Tourism: http://www.triple1.com/others/cn/otcn001.htm

If you are looking for China ADVENTURE on Yahoo, you will find this site. It was established by a travel agency in Yunnan at the end of 1995, when the Chinese site was still empty and they came to the front.

Jingjiang anchor chain Factory: http://www.anchor-chain.com

With Anchor-chain as the keyword in the English navigation register, the use of registration skills will make the site to get excellent rankings, and online access to a large number of orders.

Two. Target Email communication skills

E-mail is powerful in the virtual world, and the key is to see if you use it cleverly. e-mail website propaganda is a bit like the traditional way of direct marketing. Do not believe that 20 yuan to buy 60,000 email lies, because there may be four-fifths of the address is inaccurate, the remaining one-fifth may not have your potential customers.

When you use e-mail to advertise your Web site, you have the following tips:

1 Collection Skills: Active Collection method is to find ways to allow customers to participate in, such as competitions, competitions, guessing, web special effects, concessions, after-sales service, promotions and so on. In this way to consciously create their own online customer base, and constantly use email to maintain their relationship. This customer base is your greatest asset.

2 accurate positioning: WEBPRO.com.cn in the collection of visitor information, the user positioning in the webmaster, users to join the Webpro mailing list can get the latest site notice, and they see the site notice also saw the Mail sender Webpro. Xianzai.com (now) is for expatriates who live or travel in the Beijing area, and their emails focus on all of the airline's discounted policies, tax advice and MBA training, all of which are useful for foreigners to live, study and work.

3 Send cycle: If you are a headhunting company, your email audience is wide, because everyone can change jobs. This is why career-post.com (white-collar recruitment) and bjol.com (Beijing career Online) will collect email addresses on various websites because there is no nonsense, so it is easy to forgive and accept such emails.

4 Management skills: Often encountered such embarrassing things, their own e-mail address and more than 100 people tied in an e-mail, everyone's address is clear. You must pay attention to this problem when you send mail find a free mailing list (mailing list) provider (see page 43, "Building your own Mailing list"), create a mailing list, put all the addresses you've collected, and send it directly to this address. or use the excellent email software such as Eudora, use Eudora Nicknames tool, you can only create an alias to include all the email address, and then use Bcc (BCC) way to send out. It is advisable to limit each mailing list to 100 email addresses.

5 HTML format: for example the Alibaba website sends the supply and demand information The message is the hypertext format, even if its content and the receiver is not big, also will not be treated as the rubbish letter immediately deletes, people will at least pay attention to the sender's address. So the message format is also important.

6 Personalized service: Many online trading sites in the United States record customer e-mail messages, and they use e-mail for customer tracking. Their email may be a birthday greeting or "After a week your daughter is 3 years old, I'm afraid the shoes I bought 4 months ago are not fit, and our online store is new to some children's shoes ..."

7 Use signature file: The signature file is said to be a billboard on the Internet, and the information you include in the signature file is: Name, position, company name, address, email, phone number, which makes it easy for potential customers to trust your Web site and guide them through your site.

2. Success Stories:

Soyi Mail: http://www.soim.com

It's not an exaggeration to say that Soyi Mail has spread all over the world, and the mailing list, which covers almost all hot topics, has become popular last year.

Yoyodyne:http://www.yoyobiz.com

It is a website that Yahoo wants to buy. This site to target e-mail publicity-oriented, to take one-on-one customer tracking, analysis, communication strategies, customers are "Happy" magazine's favorite. It is one of the most successful commercial websites that use targeted e-mail today.

Three. Discussion group BBS propaganda skill

BBS propaganda The most successful case may be last year's Hang Seng computer events, we do not ask what is the wrong, but understand the damage of the BBS.

A discussion group is one in which people who participate in discussions communicate online via email. Managers have the right to retain and delete any content. Participants can participate in discussions with different identities to get people interested and affected by your topic. If you send a summary of discussion topics to all the people involved in the discussion every day, more people will be involved in your discussion. When you have a certain customer base or potential customer base, you can set up a discussion group between them.

1. Discussion group using skills:

Select a discussion group: first categorize your site, if it's about medicine, go to a health discussion group, and if it's about traveling, go to a travel discussion group. After you find the appropriate topic, you can see what the hot topics are all about.

Enter a virtual role: When you enter a discussion group, you should try to avoid the hype. You can participate in a discussion using a virtual identity, and then provide advice or answers in another virtual identity. This kind of question and answer method may arouse the enthusiastic response.

Build trust: Be as pragmatic as possible when discussing a problem, not to be pompous, so that people can have a trust in your site.

2. Success Stories:

Four-pass cubic forum: http://www.sina.com.cn

Four-pass Cubic BBS operation is very successful, from the initial software download forum to the game Forum, Sports Forum, and many other forums, the rise of the BBS by the 97 Dark Horse, but also become the predecessor of the Sina Network and the original.

Four. Website cooperation skill

We will be a number of independent commercial sites to the stars, you are willing to do the horizon of a Lone Star, or in the stars dazzling eye-catching, this is the meaning of cooperation with other sites. Now the popular link is the simplest form of cooperation, what better cooperation skills?

1. Content cooperation: Create a number of sites need valuable content, initiative and may be interested in the site contact. When some site traffic is high, you may have some fear, in fact, these sites are constantly absorbing some good content to supplement their own site, if you can get good material from your site, they will not mind linking your Web site.

2. Brand site borrowing Force Www.CHINAMARKET.com.cn is a large business site ministry subordinate, this site by product classification, brings together a large number of domestic web sites. The best way to negotiate interconnection with this brand site is to prepare a success story. Shanghai's rich tape site in 1998, the persistent request and the major web site interconnection, the last Kung Fu, become chinamarket success stories.

3. Multi-type company interconnection: alliances with sites that have similar themes and are not competitors. For example, we try to travel industry Customer Alliance, the object can be Hainan Days hotel, Singapore Airlines, Yunnan Adventure, the city of the most, Beijing Xiangshan ski, national travel overseas and so on. The mutual links in the site federation are better than the individual sites.

Five. Network Advertising skills

The most common expressions of online advertising are graphic ads, such as banner ads at the top of each portal's home page.

Usage considerations:

1 Media choice: Choose the high rate of ICP is certainly the most sensible choice, but also depends on your advertising audience is not with the ICP audience exactly. Located in Beijing, Hebei, the city of the most in the Spring festival during the Fair advertising campaign, because tourists located in the surrounding areas of Beijing, and entertainment-oriented, so in the selection of the 5 ICP (Sohu, the national network, search, Sina, NetEase), finally based on the location of the visitors selected Sina and search for ads. 10 tens of thousands of advertisements are broadcast in a week, with a click rate of 1.5%. From the customer's reflection, advertising investment has been quite rewarded.

2) Purchase mode: The domestic general advertising fee model is based on the number of ads broadcast to charge RMB 120.00/cpm to 320.00/CPM (cost per one thousand impressions) unit costs. In addition Sohu Homepage text advertisement bit is the monthly charge, the minimum purchase quantity is 3 months/times.

3 cpm--cost per one thousand Impressions: Advertising Graphics (demographic) is load (broadcast) 1000 times as the benchmark network advertising fee model, such as advertisers buy 20 CPM, means that the advertised ads can be aired 20,000 times. Domestic ICP preferred this billing model.

4) Cpc--cost per click through: Also thousands of cost calculation units, to the advertising graphics are clicked and connected to the relevant web site or detailed content page 1000 as the benchmark network advertising fee model, such as advertisers buy 10 CPC, meaning that the ads can be hit 10, 000 times. Although the cost of the CPC is much higher than that of CPM, advertisers tend to prefer the CPC payment method.

5 Advertising creativity: Advertising word creativity must be able to "hook" the viewer's vision, to be able to arouse the viewer's desire to click, to give the viewer click on the reasons for your icon. The overall design of graphics, color and graphic dynamic design can not be distracting.

6 Advertising monitoring: After advertising, require The advertiser to provide reports or direct login monitoring of advertising visits. At present, several major ICP advertising management software are relatively advanced, Chinabyte adopted the netgravity, Sohu Access Watch also to be updated to netgravity, for the management of advertising provides the most concise interface.

7 The Best network advertising site:

Internet Advertising First www.VIAIA.com:

The site more comprehensive introduction of a variety of network advertising, is currently the best online advertising site.

Six. Manufacturing Event Skills

1. Award-winning contests: Motorola often launches award-winning questions such as Hui pen; Viaia won the national network and the sponsorship of 24/7 companies, held banner design competition, are to enhance their visibility through activities.

2. Online survey: 0 points companies and Sohu cooperation launched a number of surveys successfully laid the online investigation of professional firms and network media cooperation. An annual online citizen survey conducted by the Australian CONSULT.com.au in the country has also enabled investigators to recognize the site.

3. Special events: Many netizens are through the Asian Games site, the National Network Annual Meeting china.com;1999 March 15 Sohu launched online complaints, Sina launched the Chinese Football League site soon before, these events can be added to the site visibility.

Seven. Traditional ways to promote skills

1. Company Print: Company letterhead, business cards, gift packaging must be printed on the name of the website. Let customers remember your name and position while also seeing and remembering your Web site.

2. Newspapers: Newspapers are the best way to use traditional means of disseminating web sites. "World Ring Net" site to use it newspaper publicity, so that a large number of readers know the Chinese inventory of goods to adjust the site.

3. Outdoor: Many people know that dial 263 can surf the internet, and then know that 263 is the capital Public Information network, the message channels from the subway ads; some of the road signs in Zhongguancun can often be seen in the Chinese website of Intel introduction Pentium III WWW.INTEL.COM/CN.

4. TV: CCTV, Phoenix TV in the back of the show on the screen on the name of the Web site, the NBA live broadcast www.NBA.com subtitles rolling.

5. Oral communication: Do not underestimate the ability to communicate verbally, a good web site can be advertised through colleagues, friends and family.

Eight. Access Flow analysis Skills

1. Email Feedback Analysis: The number of effective emails to determine the amount of visits to the site.

2. Log analysis: Regular download log access record, log is a text-only visitor record, including the visitor IP address, country, access time and access page, and so on. WebTrends Log Analyzer is a log analysis software that can visually analyze log records.

The above for you to introduce some experience in the promotion of the site, website promotion staff in the actual operation can follow this idea, but in the specific application of skills can be based on the actual situation. In the process of website promotion, I believe you will soon have your own experience.