8 Tips for converting your design to successful sales

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We know that more and more companies are putting their business on the internet, and more companies are starting their e-commerce trips. So to help sell the Web site design needs more and more, a beautiful site may be able to achieve the goal of shaping and delivery of brand image, but alone just beautiful is not able to help the sale of products or services. So you need to know more about marketing.

1. Hint.

Research shows that the objects and pictures you see can lead to certain behaviors. For example, a study of children showed that they would be more willing to share candies with others after showing them a Christmas hat. Christmas hats embody the concept of sharing and instill this concept in children, making them more active in sharing with others. The same study shows that showing children a "Toys ' R ' Us" (Toy anti-city) logo is the opposite of the Christmas hat-making children less willing to share their sweets.

Legacylocker put a very warm family photo on the page, presumably to make people feel good about his products and arouse the feeling of wanting to protect their loved ones.

When you choose a picture for your site, think carefully about what information you want to convey to the viewer. Picking pictures is a very important thing, because the pictures reflect the information and feeling you want to express. Don't put them on the web because they look good, and they shouldn't be on the site if they don't have the set goals. It is also dangerous to overuse pictures, because they may not convey the meaning of the content correctly, so choose the picture according to the effect you want to express.

2. Prevent the choice of paralysis.

In marketing there is a well-known phenomenon called choice paralysis (choose paralysis). When there are too many options available to the customer, the choice of paralysis occurs. It's good to give people choices, but when you have a lot of choices in front of your client, they're wondering how to go on. No one wants to see customers regret their choices, so they become paralyzed when customers waste a lot of time choosing them.

In fact, according to Barry Schwatz, when customers face too many options, they usually give up making choices – that's where we need to think carefully about designing the web.

The highrise price list uses a prominent design for the most popular item to help you choose it.

To avoid "choice paralysis", people should find the product or service that best suits them. Tell them what the highlight of each option is, and then suggest which one they should choose. You can even use the visual highlighting (highlighting) effect on some of the most popular products to guide potential customers to focus on it. If the product is not for them, they will choose something else. And if they start to wonder, a "default" option will help avoid "choice paralysis".

3. Show the Product

When you visit a physical store, such as a grocery store, you can take a look at it, double-check it, or sometimes taste it (promotional food). You will decide whether you want to buy it based on the product information you receive. Tomatoes are not ripe? Are the strawberries red or red? What does the freshly baked bread look like?

When you sell services on the Internet or Web apps (network apps), you should do the same thing – show the product. Surprisingly, many of the websites that sell software do not show the software screenshots. Yes yes, these intangible goods and electronic goods you can't touch or smell, but you know they can be seen.

Dashboard A screenshot of their software on the home page.

People judge them by the appearance of their products. Why? Because appearance is an indicator, whether right or wrong, represents the availability of a product (usability). This is the famous "aesthetics-Usability Effect" (aesthetic-usability multiplying).

Xtorrent is a Mac OS BT software, and they also put a screenshot of the software on the home page.

If people see a complex, confusing interface, or just a less appealing interface. They assume that these products are bad or difficult to learn. In contrast, if people see an attractive, concise interface, they may want to begin to understand how the product works and want to try it out. Let the customer imagine a situation in which you are using your software, which will make you a step closer to your business success.

4. Let the customer have a try.

When you start to use a product, you will become closely related to it. When you start typing data into it, you start to think it's your own thing. Every second, users spend their time trying to find out the characteristics of your products, and they are all investing in it to learn and use your products.

When asked whether the user buys or pays the product or service on a regular basis, they are more likely to say "I do" because they have been kind and invested a lot of time. Of course, if the product itself sucks, this will also let the customer give up the use. But it also gives you a higher priority to improve your product level to make your customers like it.

MailChimp is an email marketing service that you can use free of charge unless you have more than 100 subscribers.

Over the past few years, we've seen a business model that is "freemium" (free Trial), a "freemium" service that allows users to use part of the product for free, but with no time limit. This allows users to use the product without spending money and then pay for upgrades (to full functional edition) when they like it.

This business model is ideal for software-as-a-service (software as a service) business because once someone starts using your product, they become immersed in it and start to rely on it, and when they rely on it to complete their business or manage their lives, they will need professional editions. , and will prefer to upgrade to a professional version, as they already know that the service you offer is good.

Product descriptions are important for sales because it allows potential customers to imagine their use of your product. But it would be better if the user tried it for free. They don't have to imagine, because they can now use it without spending a penny. Whether it's through a demo, a deadline trial, or a freemium model, it's a great way to win a customer if you want to try your product. Although this is not a real "design" element, it is really necessary to come up here because it really helps to sell.

5.AIDA.

Aida is a well-known sales strategy, representing "Attention, acquires, desire and action" (attention, interest, desire, action). It describes the order in which you want to successfully complete the sale. So, first you have to generate "attention (Attention)" from potential customers, and then explain what your product or service is doing to them, causing their "interest (acquires)".

Once they are interested, you have to let them create a "desire" for your product (desire). For example, a product usage description can help them understand how this product will help them and what benefits it can bring. Indeed, the "benefits" section is the key to the whole process, because only customers who understand that they will get "benefits" rather than what the product features will buy the product.

Finally, you need to let the customer "action" get up, that is, let them buy the product or register. If they want to do this, they only need a button to make payment. If they are a little bit interested but unsure (whether to buy), you can use other ways to stimulate them. For example, create a "limited supply" scenario. (Things are very rare).

Yokaboo uses some big, eye-catching images, you'll first notice the description on the left, then move your eyes to the T-shirt, and finally, on the right, provide you with a link to "next move."

Now, Aida that the slogan is more concerned than the design, so what needs to be done in designing this is to make the slogan more visible to ensure that viewers can see it. This means that the first glimpse of a new visitor can really draw their attention. Then the layout of the page should lead them to focus on the places that cause "interest" and "desire". Finally, at the end of the page, we need to complete the sale, so you should provide the "action" link "subscribe Now" and "Click here to register (Sign up)".

We need to understand that design alone cannot form sales. A good slogan can play a huge role in the entire sale, and the design is just to strengthen and support the slogan.

Reinvigorate used "measure." Analyze。 Evolve. "Three big words first arouse your attention, the characters below is descriptive text, add a" Next action "link.

This means that you should not design a beautiful website first and then fill in the text. Instead, think about what message you want to convey, write down the slogan, and then design what you can do to better deliver the message. This is like a lorry failure, it can not deliver the goods to the destination. But if there is no cargo in the car at first, it doesn't matter if you send it without delivery. No good propaganda slogan, no good design is meaningless.

6. Attention to guide.

To benefit from the AIDA strategy, you need to keep your viewers ' eyes on the content. You can move the line of sight in a certain direction by aligning it, and then use some pictures to guide the line of sight. For example, if you want to make a point of attention, you can use a large arrow picture. Our eyes will notice the arrow and naturally shift the line of sight to the position indicated by the arrow.

Business Catalyst used an arrow image to guide people's gaze to the "Watch Video" button.

The silverback layout points to the download button, while the arrow on the download button points to the purchase button.

Organize your content so that they automatically move their eyes in a certain direction. A messy product description may confuse your viewers and choose to leave. If you want to make sure that your viewers don't omit anything, you can align everything along a single line so that the viewer will scan the content along the line. Finally you want to make sure that all the content ends up pointing to "action", that is, "register" or "Download" button.

7. Always have the "Next action" link.

Abc:always be Closing. If you're designing a website for selling goods, whether it's software or online services, you should always think about how each page is going to get the deal done. This does not mean that you need to place a "buy now" button on every page, meaning that when the customer is ready to buy, they don't have to look around to find the "Buy Now" button.

Please note that there are "action" links in 3 places on Skype, "Learn more" or buy links.

A connection that provides "next steps" at any time allows browsing to continue and ensures that no potential customers lose focus. The "Next move" connection can be linked to the Product Details page, or a page that can be purchased and registered. These links are usually like "like, click here", "See more", "experience", "Buy Now".

Don't let the viewers have no place to go after reading the page, and guide them into the pages that need to be browsed at any time.

8. The law of Gutenberg (the Gutenberg rule).

Gutenberg (or Gutenberg's Law) depicts "reading gravitation", and "Reading gravitation" describes Western reading habits: From left to right, from top to bottom. Gutenberg has a page divided into 4 quadrants, the upper left quadrant is "Primary Optical area (main viewport)", on the right is "fervent fallow area" (Strong quiet Zone? ", the bottom left is" Weak fallow area (weak quiet zone?)), and the lower-right corner is the finish area.

This is when our eyes are scanned from left to right, and the lower left is the least interesting, and our scans will stop in the lower right area.

So how do we make use of these concepts? Buttons and "Next action" links should be placed in the lower right area (not in the lower left area) because the bottom right is the last place the viewer's eye scans.

Please note that the Goodbarry "register" button is placed in the lower right area.

It is important to note that the "Gutenberg map" is more suitable for those pages where the content is evenly distributed. If there is a strong contrast in one of your pages, or if you use a large text, these areas will attract more attention and guide viewers to scan the page in other directions.

Sell:8 useful Tips to help Your Website Convert

Think this article is very good, after all, light has a good design is not business, is meaningless. Translation is also shared here for those who need it. There are some mistakes in the article, please correct and understanding. English reading ability is good, please click on the above text to read directly, the original text easier to understand.

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