A brief account of the growth of the small secret taxi

In the fierce competition of online taxi software app Market, a taxi, the recent access to financing. Drivers installed after the application, a lot of people on the "quiet" This situation, a taxi is mainly through the reward scheme to awaken them.

Which of the capital and products is more important to the start-up company? The rapid growth of the small taxi may tell us that the online taxi market, the capital of the world.

A number of online taxi APP, rocking recruit car set up the longest time, tick a taxi has the largest share in such a fierce fight in the market, an unknown start-up company is how to break the bureau and realize the rapid growth of the number of users? Yang Yun, vice president of the taxi, said that the rapid and meticulous operation of the push was the two main reasons they were able to rise rapidly.

Taxi small secret in the ground expansion of the main two roads, one is to take the B-side, through the taxi company or telephone booking platform to obtain the driver; The user ratio for both approaches is roughly 7:3.

A taxi, a little secret. 2013 Strawberry Music Festival (small series collected on the Internet)

Drivers installed on the application can not be finished, many people will have been "silent" down, continue to follow the old routine. In order to solve this problem, the taxi has a series of measures to encourage drivers, such as online time to reach a certain amount of reward fee, through the application received the first single will also have rewards. On average, each driver's acquisition cost is approximately 50 to 60 yuan, each passenger's acquisition cost is about 10 yuan, the driver and the user's total acquisition cost proportion is roughly 1:3. Although the cost of access to the user is higher, but the gold and gold offensive to get a taxi small secret with a very fast growth rate.

A taxi in April this year, the official online, one months, the user has exceeded 100,000, the number of drivers more than 6400 people, accounted for the total number of taxis in Beijing 12%. Now the daily order volume of nearly 3000 orders, mainly from the micro-letter platform, IOS and Android client online soon, has not started to promote, so the number of users are not many.

The parent company behind the taxi is easy to use the car, the latter was founded in 2010, initially the main business car field online booking service, interesting is easy to use the car before an Android application, can let you share where not good to take a taxi, such a spare time to do out of the application incredibly echo is not bad, No promotional downloads are 20多万次.

"The taxi market is an easy place to attack." Yang Yun said that the taxi to the small secret hope that before June 30, the number of drivers can reach 30,000, daily orders can be over million. To achieve this goal, a taxi will come out of Beijing, and expand the market in Tianjin, Shanghai, Hangzhou, Guangzhou and Shenzhen.

Yang Yun revealed that the growth of a taxi small secret to gain the affirmation of investors. 10 days ago, the news that easy to use the car to obtain broadband capital of 15 million U.S. dollars B-round financing, Yang Yun to 36 Krypton confirmed this statement, and said that a considerable part of it will be used in a taxi.

Talking about the new rules of Beijing taxi call, Yang Yun revealed the latest progress, the government originally intended to merge the Beijing five telephone platform for a home, the first set is 96106, rather than develop a better 96103, and later may be worried about the other few do not cooperate, it will be converted to a unified government to promote a number Orders obtained through this number are divided equally between five call platforms. It is not sure how the new rules will eventually be implemented, but the government's actions on the good side can promote the expansion of the booking taxi market and further standardize the market. According to recent official data, Beijing taxi effective use rate is only 60%, far lower than other cities such as Shanghai, which is not low per capita taxis in Beijing has been difficult to take a taxi.

A taxi small secret website and download address: http://da.chexiao.me/

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