A brief analysis of a variety of specific details of website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

One, search engine optimization (SEO)

SEO is translated into Chinese is "search engine optimization", the implementation of the optimization is mainly through the understanding of various types of search engines how to crawl the Internet page, how to index and how to determine its ranking of a particular keyword search results, and other technologies to optimize the relevant web pages to improve the ranking of search engines, So as to increase the number of Web site visits, and ultimately enhance the ability to promote the site.

Two points specific recommendations:

1, the site all the title design of the page as far as possible to avoid all the same.

2, the site as little as possible using JS (script program), that this is not conducive to search engine crawling.

Ii. Improve website traffic

Web site traffic is the key to improve the flow of viscosity, if we can get 10000IP of new traffic every day, if our website viscosity can reach 10%, that is, every day there will be 1000IP of new traffic like our website, often to our website. Our traffic will be very large after a year.

Simple calculation: 365 (days) *1000 (IP traffic) = 365,000 IP.

Some suggestions about sticking traffic to website:

1, strengthen our website feature column promotion, that is to reflect the characteristics of our website.

2, in the design to be as human as possible, to more from the user's point of view to go out, consider how to design to more user-friendly.

3, improve the speed and speed of Web site opening, if the site is very slow to open, users each open a page to wait, the feeling of waiting is very uncomfortable, will make users feel upset, users have these feelings will certainly not how to like your site, let alone come on every day. If your site is open faster than similar sites, users will feel that your site is very cool, so that users feel good, users will naturally like your site.

4, for the domain name, our domain name is not easy to be remembered by users, this will greatly affect the viscosity of the site.

Third, the profit of the blog

Blog is simply a function, most blog sites have, rely on it to make money. So want to make money, you need to develop new features on this basis, and to ensure that this feature can bring benefits to users, and has a unique nature.

III. Membership

1, in the site to open comments and suggestions, and promptly respond to the views of members, suggestions. For example, ask you for suggestions on the improvement of the website, and give small gifts to the members who make effective suggestions.

2, the interests of members and the site bundled together, foreign have such a website, to provide users with albums, users can be provided from the photos of the click-through or the corresponding advertising revenue. This can greatly increase the user's enthusiasm. Many forum sites have points system, but really can have a practical role is not many, at most, let the member vanity, his more than others, and NetEase oil tank points to reach a certain number can draw, exchange gifts, attracted a lot of loyal members.

3, the establishment of member clubs. Organize some online member activities, such as parties, karaoke, travel, etc. AA system can be used, if the condition allows the website active members to exempt fees. Take this opportunity to allow members to comment on the site, let them say that the site has some deficiencies! If it is really necessary to change the implementation as soon as possible, and then notify the proposed improvement of the results of the member!

4, let users continue to understand new things. That is, the user's demand for continuous learning. One is the user's active inquiry, the other is the passive acceptance of the user. Users will be grateful for websites that help them learn new things, and let their users know the latest industry information

IV. website Architecture

For the architecture, is: two domain name as a column is better than the direct two level of the form of the directory is to use xx.abc.com, rather than directly with the form of www.abc.com/xx/, each two-level domain name by the search engine as a new domain name to treat, This is the case for a large site is the appropriate form of such a performance, in favor of search engine included and PV value increase, more conducive to the rationalization of the internal structure of the site.

V. Forum

1, the Forum's timely opening and closing recommendations:

In view of the limited monitoring of bad information, it is necessary to set the normal use time of the forum as 9:00-23:00, other time for the closed state, can only browse but not posts.

2. Recommendations of the Forum award mechanism:

For those active in the forum, to contribute to the development of the Forum, directly or indirectly to contribute to the sale of the netizen to give incentives to the user's forum for money to pay the main exchange.

3, forum Moderator's suggestion:

① you must have a personal homepage (free or charge), familiar with the various operations of the personal homepage, and your personal homepage has certain content and characteristics.

The new ② has a two-month probation, during the probation period and during the term of office, its responsible layout should promptly reply to the problem of netizens and create atmosphere for the forum, and can promptly delete the stickers containing illegal content (for example, including advertising, pornography, reactionary, etc.), two months after the administrator's approval can be converted to the official moderator.

③ Moderator, its original personal homepage will be upgraded to lifelong free users (similarly, must be updated within 30 days or more, otherwise the system will delete its data), and free participation in all activities held.

④ such as in the Management and Development Forum process moderators have outstanding ability and achievements, will enjoy monthly floating cash rewards.

4, the Forum to promote the recommendations:

① released a certain wonderful content, so that visitors have content to see

② cooperate with WebGui market to do a series of forum activities

③ uses reward system to make forum more popular

④ and Cooperation (agent) partner Exchange links and Mutual promotion

⑤ in the relevant forums to publicize