A brief analysis of Pet website planning Video Marketing

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Often in potatoes, Youku and other video portals to see some very hot short video, or even a professional team to produce micro-movies, in the video often appear in the shadow of marketing ads. It's a normal thing to put ads in movies and TV dramas, but in short videos, it's marketing. Video than text and pictures more vivid, funny video, moving video, can be in a short time to get a lot of clicks. To plan a good video marketing, can be summed up as three steps, the first is the production of video, and then choose the right video site or platform, and finally a continuous video promotion or marketing. Through video marketing promotional products or websites, the following pet sites for example, analysis of how to do a good video marketing.

First: Video production need to pay attention to which details

Recording pet activity video is very simple, but this recording of the video is very rough, the screen is not clear enough, such a video is basically unable to see. So in the planning of video marketing, must have a professional production of video personnel or team, so as to ensure the quality of video. The second is the video content planning, since it is a pet video, the focus must be cats or dogs and other pets, can be made up a moving little story, embodies the human and pet harmony. Or show some Meng pet lens, such a video will attract a lot of friends like pets, there is a kind of funny pet video show is very attractive to the eyes of netizens, can also draw on other people's video works. Finally, the problem of implanting ads, advertising in the video can not be too obvious, it is best to naturally implanted ads.

Second: Publish to the appropriate video website or platform

After the video production, the next step is to choose the right platform for the release, such as: Tudou, Youku, music, such as video network. Because the promotion is the Pet website, therefore the best pet class's platform or the forum, like the dog net, loves the dog net and so on, these pet forum has accumulated the large number of pet-loving users. If your video production is more attractive, it is easiest to launch on the forum, because most of the users on the forum belong to the same category of people. Of course, also need some promotional skills, such as in the Pet Forum published on pet video, and then hired a lot of network navy to help the top sticker, the purpose is to let the post quickly fire up. If the moderator can be the top, the effect is better.

Third: How to keep potential users focused on the video

When planning video marketing, a video may be fast, but it may soon disappear. So want to do video promotion, you can consider this idea, that is, the production of a series of serial video or micro-film. A simple example: a pet network needs to focus on the introduction of huskies such dogs, can be introduced a series of husky video, or a video story. This kind of serial video or article, the biggest advantage is that can continue to attract users ' eyeballs, enhance their brand image. Pet Network is mainly a provider of pet trading platform, or many pet owners to share the platform, to attract such people, it will be "human and pet emotion" as the theme, reflecting the close relationship between human and pet.

Any marketing methods have their own advantages and disadvantages, in the micro-credit marketing reverse attack today, we do network marketing, the first thing to consider is their own products for which marketing methods. Then choose Marketing Platform, micro-credit, micro-bo, or several marketing methods combined, do not have to be too popular in the current marketing methods. Video can also be posted to micro-letter, micro-boping platform, if you have a lot of fans, OK today to chat so much!

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