A brief analysis of the glories of the year

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

This article said the network promotion, mainly aims at the promotion of the electronic Commerce website, the other type website promotion is not within the discussion scope. Today's E-commerce site more and more, many traditional enterprises want to get a piece of the water is very deep, careless, may drown, such precedents are not a few. Every now and then you hear a traditional business start dabbling in E-commerce, plan to take out millions of to hit the news, the accuracy or not I do not know, but every few days, always in Sina, Sohu, NetEase and Phoenix and other major portals or video sites to see some unknown E-commerce platform began to launch large-scale advertising, I have to lament the deep pockets of traditional enterprises, but after a period of time, you can find these E-commerce sites do not know when has disappeared, after all, is only a short-lived, gradually forgotten by people. The most specific representative of the Electronic Business platform are:

1, Life decoding

Life decoding mainly to online sales of trousers, supplemented by shirts, ties, belts and other products, the year's advertising is overwhelming, in various major portals can often see its figure, and then slowly fade out of sight of people. And now, the site name has been changed to hundred round trousers industry, smashed so many ads, basically white cast.

2. Winner's name Shoes

Winner of the name of shoes to sell shoes online products, the winner of the year's name shoes, known as shoes electric industry field of the benchmark is not too much, in several major portals and Tianya cast a lot of advertising, has been famous for a while, become a model of many electric dealers imitation. A few years later, when I think of the winning shoes, it is rumored that the eight-day shopping merger, its website has been renamed to eight days shopping, no longer single selling shoes, even small appliances, clothing also sold.

3, PPG

PPG was founded in 2005, is known as the shirt online direct marketing platform, but in December 2009 closed completely. PPG's inception, from the network media, and then to the traditional media, its advertising almost everywhere, like today's visitors. PPG's early sales have been soaring at an alarming rate, but soon it was exposed to poor operating conditions, capital chain rupture, and eventually had to close the door closed.

3, 8848

Perhaps many of the pedigree even never heard of this Chinese e-commerce, now has closed the industry leader, 8848 has been the height of Everest, its glorious period like the world's first peak, the same as the highest, and now, the input of its domain name, is already a golden crown of Taobao shop navigation station.

Above the transformation or closure of E-commerce platform, it is closely related to the management and operation of the whole team, but some of its network marketing cost control has a great relationship, network marketing costs as an essential part of the operation of expenditure, investment too little, can not promote sales, establish the effect of brand; It is easy to increase the enterprise short-term operational risk, resulting in a broken capital chain, so how to effectively and rationally arrange E-commerce platform Network marketing costs, became a problem in front of the electric trader trader. Nowadays many traditional enterprises have deep pockets, see some well-known electric business enterprises in major portals to put a large number of ads, also blindly follow the crazy ads, think this can quickly establish brand image, effectively improve sales, expect a cannon and red, money smashed out, but found that input and output is not directly proportional to, or even far from the difference, resulting in corporate capital tight, The results are conceivable.

To sum up, blindly follow suit and marketing cost control is a big taboo, not to see others cast, they also followed, if the money can hit a successful E-commerce platform, then the successful example of E-commerce will not be a handful. Of course, portals and video ads are not a big investment, just need according to the development of the enterprise to decide, think of a little fame also did not have a website just on line, the internal process has not straightened out, logistics and supply system also exist a variety of problems, direct door-to-door households to advertise, that is tantamount to Ishing, The result can only be ashes to dust, the precedent, worth our sobering.

This article first address Star Podcast Network promotion operation: Http://www.eerry.com/observation/37/37.html (original content, copyright, reprint please keep this link, do not modify any content in the article!)