A case study on low cost popularization of automobile product line and line

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

I recently in charge of a car product promotion, a few months have lost also have. Although the automobile product has its particularity, but also and most product promotion same, the promotion method and the skill converge to the same, this article will explain some effective and the low cost offline promotion method.

First, online promotion

Online product promotion, the most popular is the SEO and SEM, these promotional methods on the internet there is too much information, this article here ignores this part. SEO takes some time, and SEM needs some money. And the author explains these, came to inquire relatively quickly, and spent less time and energy.

1, QQ Group Promotion

The author is responsible for this product called parking lock, since it is automotive products, the target user group is owners, guesthouses, parking and so on. The author joins the local automobile group, such as Changsha xx Che You and so on. After joining the group, the author first extracts QQ group members mailbox, convenient to do product mass. Second, is to change the personal group of business cards xxx manufacturers or XX sales, and so on, and often send some funny pictures, improve their exposure rate, let group members pay attention to themselves.

In the QQ group promotion, remember blunt rough advertising, which is likely to let the group main aversion, and t out of the group. Send funny pictures, suitable for all ages, men and women. QQ group promotion effect is slow, but also can bring some sporadic inquiries. Of course, if you find competitors in this group, you can also take mass mailing, to the Czech foot first.

2. Local Forum

A portal or a comprehensive forum, usually with a car plate. At this point, you only need to find the station's administrator, pay a small amount of money, you can put their own ads affixed to the car plate. The content of the post, can be rough ad information, such as "XXX Factory outlets, now 70 percent limited sale!", can also be "tell you to stop those who do not know the fatal problem", the author more love after a soft ad, lethality is absolutely better than the first effect.

The above two is the author's actual combat, and extremely effective promotion method, especially the second kind. Other online promotion, such as blog and soft marketing, I think the blog needs a long time, and the effect is not as good as imagined. and soft marketing, it needs serious planning, and perseverance to improve the exposure rate, as well as carefully prepared a soft text ads in the car plate.

Second, offline promotion

Online and offline promotion of the truth is the same, to find accurate target customers, highlighting product advantages, improve exposure rate, it is so simple. Offline promotion, small enterprises should not be overwhelming, such as the street to send leaflets, advertising and so on everywhere. These promotion methods not only waste great energy and money, but also have little effect. The author of the following several promotional methods, more suitable for the promotion of automotive products.

1. Business cooperation

To find business cooperation, can be maintenance-type businesses, such as auto repair shop, beauty shop, car wash shop. can also be auto parts business, such as auto parts shop and so on. For example, there are so many auto repair shops in Changsha, you can not go to every family to discuss cooperation? How to choose, I have to say.

First, by joining the local car repair QQ Group, and then separate small window with the group, such as I give you a shipping price list, you sell a category A products, I give you how much money, sales of a B-class products, I give you how much money. This step, lazy person can use mass robot completely, you one by one inquire, then show you have great sincerity. Not many maintenance personnel, or beauty technicians willing to give you the promotion of products, but only part of the successful cooperation, has sown the seeds.

Second, you can visit the door. Choose a car repair beauty shop, do not need a wide net, just find a few large traffic shops can. Even, you can in some auto repair, auto shop set up their own booth, directly and the owner of the Commission can be divided.

2, printing business card stickers poster

If you sell car products, you must make friends around you, friends and friends know the products you sell. At this time, the business card is a relatively quick to save money promotion method. In small and medium-sized cities, connections are important, and it is important to build and nurture networks in a modest and reasonable form. Second, you can put ad information on a company or personal car. And often stop to some free large squares, or where the target customers often haunt, such as Car city.

3, the use of car friends will

Every city or some hot cars, there are car friends. If you join these car friends, and occasionally participate in the car friends will be held by the driving tour and other activities, in the relaxation of their own at the same time, but also to promote products, one more, why not? The author is lazy, directly to find the car friends related to the responsible person, or car friends will designate maintenance points, talk about 2048.html "> benefit distribution, Time and sales two." If you want to participate in the car club, Imagine, Changsha, the city has a large and small hundreds of car friends will be, you can not go to participate, every day to drive a trip, to find the relevant person in charge or repair points is wise.

Third, write in the last

In addition to the above promotion methods, the author also adopted some other promotional channels, may be the operation is not right, it may be the promotion method is not desirable, harvest very little. and the above promotion method, is the author has practiced and is feasible. Although the automobile products have its particularity, but I think these promotional methods can be part of the replication to other products, if you stick to it, there will be.

This article by Changsha website construction company Http://www.meimiao99.com/news/show_51.html Original, reprint please indicate the source, thanks!