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The ultimate goal of SEO is to use the content to attract users, with the content of the user, so that the site has stickiness, to bring traffic to your site at the same time, but also to the user to bring what you want! If your Web page doesn't bring the user what he wants, Or sometimes to damage the interests of users for you SEO optimization can also be said to be garbage seo, so that viewers into a real customer is the hard truth!
For some companies their web site traffic is relatively large, but the real call and talk about the business of the customer is very little. So what's the reason? Bringing potential customers to the site is relatively simple, and how to retain users to the site, it is a more important than the network promotion, more difficult things. For us, we should pay attention to the site's customer conversion rate, there is no business phone from the internet, which certainly has problems. What work does the website need to do to increase the customer conversion rate? The following issues should be taken into account:
1, the website design wants to be beautiful: The website gives the person's first impression must be better. Like the first meeting with the customer feel, to make people feel reliable and trustworthy. Website design to be beautiful, atmosphere, the description of the text to direct and simple, so that users can find the first time required content, and through the guidance of the site to understand, a lot of websites, have done very beautifully, content is consumer desire and demand, but the sale of a foot not well, Not in the best time to achieve sales, a lot of netizens left the page, the next day they can not find your site or have your business name has been forgotten.
2, good communication is the key to success: This is a lot of companies ignore the place, because you have to understand that since the browser is found on the Internet, he is sure to be convenient to choose to find relevant information on the Internet, even if it is convenient to ask if your site does not have online consultation, and all of your peers have this function. What do you think is more convenient for viewers? In fact, online this function like there is free on-line consultation.
3, preferential advertising information: preferential promotional information can effectively improve the user conversion rate!
4, our site on the various aspects of qualification certification can increase the customer's trust to us more relevant certificates? is the relevant formalities required complete?
5. Compelling customer cases: customers are more willing to receive third party evaluations (when users choose the right product or service for themselves, the user's psychology is confused, at this time displays your customer case, the customer appraisal and so on the website, lets the user read after the third party speech first can produce the trust, second can produce the psychological idea, Users also envision themselves as a third party success story at this time, giving a very clear user guidance.
6, our contact way in the eye-catching position? Are our contact numbers working hours or even 24 hours answered?
7, user access to our website can quickly understand our products and services?
8, what are your customers thinking, what are they concerned about?
9, your customers from there to your site, why they click on your site, your site to meet their needs?
10, the customer has the question: whether can be very convenient to explain the puzzle? is the customer's browsing and searching time saved?
11, Online Payment: When the user gained trust in you, will take some purchase action, when the site gives users a convenient, and fast online payment system, then to buy guidance has played a great role!
12, the last point is to ask your online transactions customers Why choose you? This is very important!
I believe that as long as these points to improve your site turnover is very simple things, in the Web site without any major problems, your business becomes more and more simple.
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