A letter to "search engine promotion users"

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Dear "search Engine Promotion" User:

Hello everyone, whether you are "going to do search engine promotion" or "are doing search engine promotion", or "to search engine promotion has been disappointed", more understanding, calm down to think, I think it will help.

First, the online customer is how to come?

1, open the search engine type search keywords

2, the search engine automatically listed to meet the needs of the company

3, open arranged in front of a few of your peer company website (perhaps also have your website), the general industry is 4-5 in the promotion

4, the searcher according to the initial browsing site to close some sites, the remaining 2-3 for telephone or online consultation

5, was consulted to the company is called the Internet to find customers.

Second good website and poor site will bring the company how much change?

1, a good website, will be to a large extent reduce the risk of being shut down, you can make the telephone consultation of prospective customers to do the best.

2, in the company consulted, if the site's packaging to do the best, will undoubtedly be preconceived, coupled with your professional solutions and perfect pre-sales services, can greatly increase the probability of a deal.

Third, what kind of site is a good site?

1, design means: Beauty + difference + convenience + customer needs targeted + contact clearly

2, Purpose: The website lets the customer feel refreshing, the website opens quickly, the website content distribution satisfies the customer the browsing logic, and as far as possible through the website can solve the customer's scruple heart, can consult quickly.

Calculate effective network advertising?

A calculation formula:

1, 100 clicks in 10% is the demand for prospective customers (10)

2, 10 prospective clients to do consulting object 30% (3)

3, 3 Consulting customers, you have achieved the success rate of 1/3. There are 1 customers left.

4, the average click cost of 2, is 200 Yuan = 1 customers.

5, calculate the average customer's net profit.

6, if the net profit > above 200 yuan. is equal to effective advertising.

V. What can be done to maximize the value of the search engine

Main three links:

1, average click cost utilization maximization (keyword research and settings, promotion of regional and promotional time settings),

2, the prospective customer consultation probability maximization (website construction)

3, consulting customers to maximize the probability (telephone and QQ, MSN Solution Specialization + Company Details Packaging + customer visit + good pre-sales services + a certain price advantage).

Six, is not someone has given you a waste of advertising costs or do not trust the bane of online advertising?

1, Baidu salesman "do Baidu, send a website" to provide open search engine to give Web services. No good goods are given away.

2, Chi-Qi construction Station Company, to provide a simple website template, the production of a uniform website, site rough, no difference analysis. Quick, no malt.

3, a private production site, a person to do the site construction, art design and process production, each link is not a specialty, the site is also not characteristic of nature. One person alone, lack of division of labor.

4, your company responsible person, the professional personnel to provide the company's website construction program, the result is naturally unsatisfactory. Non-professional people do professional things.

5, blind imitation: Competitors do what the Web site I also do what kind of website, competitors buy what keywords, I will buy what keyword. Imitators will never catch up with those who are imitated.

6, not concerned about the promotion of the network, the keyword management perennial unchanged. Laziness can never do good things.