A little acacia, a few sad? --An alternative experiment of news interest portal

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It's not a good business to have a simple business story today, to do mobile reading or news reading, but it doesn't prevent Cheng from doing a reading that intends to "lead the reading trend of value."

Cheng, the dean of the Yahoo Beijing Research Institute, started his business after leaving office last year and spent a year polishing the phone app called "Little News", which is now on line for 2 months.

Perhaps in a foreign company for a long time, Cheng will often be mixed with English, his Putonghua is not standard, English spit words with strong dialect traces, but this does not affect his elaboration of a little information behind the interest logic.

In Cheng's view, the current reading category of product form, can be divided into traditional news clients, RSS subscribers, personalized news reader. And these products meet the needs of reading, without exception has its inherent flaws: the traditional all-inclusive news portal, information redundancy, users need to spend a lot of time to find their own information of interest. RSS subscriber, a little bit of internet common sense people know that although the history is long, but never fire up, as for now very fire personalized reader, that is, free to subscribe to content, choose the channel of interest, such as military, science and technology, hot current affairs, and even provide book reading and cloud services (such as NetEase cloud reading )。 But the experience is not good enough, according to Cheng, even if you subscribe to the channel of interest, push the article, 10 inside, maybe just want to read 3, 4

So how does a little bit of information want to change the situation, or, as they have advertised, lead the trend toward value reading?

Two-step strategy

First, sign up for a little bit of information, bind your microblog, analyze your Twitter content through algorithms, and then sort out what you might be interested in and push. In the process of reading, according to your point open frequency, reading time and so on a series of data, to do further optimization, until the push of every article are you interested.

This set of logic is undoubtedly based on your micro-Boyohai data, if you do not often play micro-blog, not enough data? It doesn't matter, a little bit of information also provides an identity model, such as travel to people, science and technology control, and so on, the advantage is undoubtedly to make up for the data of the short board, and thus faster into the situation of interest.

Second, Cheng also invented an interest engine, the so-called interest engine, that is, under the traditional definition of user active acquisition (search) and passive acquisition (push) of the combination of the former two Cheng to "push" and "pull", while the interest engine is "drag." ”

Active search can be viewed as a one-time consumption, naturally can not precipitate data, and a point of view, is the user active search information to record, background analysis and then through the algorithm to push the relevant content, such as your morning search "a short", one o'clock in the afternoon may push a Guo news.

To tell the truth, this practice is not what innovation or subversion, the technical threshold is also very low, but if from the analysis of ideas, his purpose is very clear, is firmly around the interest of the Fulcrum optimization, and then optimization.

Interest can be seen as the gene and background of the product, and news is the wisdom tooth that bites the user and the capital market.

We can understand this: in the news of the rapid decay and news explosion of this era, want to get their interest in content has become more and more difficult, the door in order to maintain authority and tone, have to compromise in the content, that is, the content tends to popular, his model is, I push what you see. Editors think what content is important, what content is good, give the user what. Despite the innovative personality, but still can not get rid of the TOP-DOWN communication structure. And a little information, it is completely to organize, users do not need to subscribe and choose, in the quality of the algorithm and the premise of massive data and search engine data, with the help of a little information equivalent to a filter net, in the vast information torrent, for you to find the most interesting news.

A good product should be driven by technology, market-oriented. From this point of view, a bit of information is technically painstaking, although the website calls for "read only a little every day." "But the workload in the background is very large: for a large number of independent nodes to provide long tail services, is obviously a definitely, although the computer replaced the artificial, but in the current technical background, this is obviously the last resort."

First, a bit of information is known as "leading the reading trend of value." "But the slogan itself is problematic, and value reading can be simply understood to be useful for unwinding, but the choice of news is not the right point, because the news itself, no one will go to see a year ago even a week ago news, the news itself is to disseminate information, it does not enlighten the role and attributes of edification, and in some areas, The news itself has become the object of entertainment and deconstruction, it is too difficult to read what has been harvested.

For example, for example, the shopping news, the reader may just want to know what the most popular style this fall, the news itself just want to tell readers what the most popular style this fall, not to give the news what value and significance, I am afraid it is the founder's wishful thinking.

Second, a little information itself does not produce content, like a famous advertising language: "We do not produce water, we are just nature's porters." "But obviously, it's much more troublesome to move content than to carry mineral water."

The prosperity behind the mass news is the reality of academics, the rise of science and technology blog, since the rise of the media, micro-bo flat, so that the public opinion field become a mixed market, how to identify quality news and manufacturer news (commonly known as PR draft), how to determine whether this is a good article or a mouth hydrology, how to identify soft and black manuscript, Become a huge chasm across a little bit of information.

Especially the soft text, you know, in the current media collective lean era, both traditional media and new media, Soft wen is an important source of income. These soft texts are flooded in magazines, newspapers, websites, and even from the media, Cross-industry, across the field. Now, soft writing is becoming more and more sophisticated, sometimes even the industry can hardly see the clue.

This becomes villains outsmart game, one can optimize the algorithm, improve the data structure to circumvent the risk of destroying the user experience, but not from the source to pinch the contents of the testicles, after all, people are upstream.

So the quality of the content depends on the writer, not a bit of the background, to meet the needs of the long tail and even the niche market, you must endure the harassment of bad works.

I sometimes think, if a subdivision of the field has been completely soft, black manuscript and a moan of the mouth hydrology occupation, that little information, in the end is crawling, or not crawl it?

To Be,or isn't to be,that the not my question.