A new research on the promotion of local SNS website under the line

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

At present, the domestic SNS website is becoming popular, to the network, net, and so on as the representative of the Internet upstart wrote a network of myths, but also let many personal webmaster seems to see the light and hope. In particular, Kang the company launched a timely Uchome construction station system, many grassroots webmaster began the SNS website construction and operation of the road, I was one of them. Today, I have a personal experience to build a station, talk about the local SNS Web site to promote the method to ask for advice in the Fang home.

The local SNS website often avoids happy NET, the school network and so on Giant's sharpness, carries on the vertical subdivision, many bases in a specific region, the city even the university. Wheat net is like this, it based on Hefei, the first fashion to build Hefei, the slogan of the new community, after a period of promotion, won the vast number of college students and young people of all ages, initially opened the situation. Below I will review the wheat line under the line to promote the whole process to talk about local SNS website promotion of new ideas.

The first step: Flyer propaganda

New site, we produced a large number of leaflets, focusing on the youth gathered places to disseminate, such as the pedestrian street in Hefei, University City. Although we only distribute it to young people, we find that this kind of propaganda is not working well, and many young people who are in a hurry get our carefully crafted flyers and throw them in the dustbin without looking at them. When I was about to leave the leaflets, I suddenly found that the cost of my hundreds of yuan of those leaflets are all in the street that the garbage collector's mother's snake skins, ah.

The second step: self-adhesive Advertising

So I adjusted the strategy, made a lot of self-adhesive ads, directly affixed to the Hefei of the university students dormitory door, because self-adhesive advertising is not good to tear, that is, tore off the first layer, will leave a little bit of, more unsightly, coupled with our excellent advertising production, so students generally will not tear it off. Later we checked the Anhui University's new campus of several apartment buildings, found that most of the dormitory still keep this our ads.

Step Three: Mail promotion

While the Flyers are being advertised, in Hefei, we collected a large number of second-hand information from Hefei net left the e-mail, we call it the Hefei Citizen database, send invitations to these people on a regular basis, at the same time, those who have been invited to join the wheat net to tick out, regularly send them a return visit mail. And for those who are not joined by the mail to the wheat network continue to regularly mail bombing.

Fourth step: Internet bar Promotion

Through the above two steps, the site gathered a large number of users, but we also gradually found the problem: User activity is not high, and even a lot of people have never been registered after two visits, even the avatar has not been updated, this is clearly not what we want to see. So I resorted to the killer.

I visited the China University of Science and Technology Anhui University, Anhui Medical University, Hefei, Hefei College and Hefei Teachers College, such as the surrounding Internet cafes, pick some large-scale, elegant environment to and the boss to discuss, request the Internet Café Computer home page set for the wheat, quarterly for the unit to pay a certain remuneration, Finally, and three of them in the number of computers in more than 200 internet cafes signed an agreement. For this I spent 1500 yuan. Fortunately this is a good trick, the number of registered and active membership soared. Also gradually cultivated a group of loyal active members.

After analysis, I think that local sites, especially regardless of traffic only focus on the number of members and their active local SNS website promotion should be based on internet cafes, so many people will try to register, once registered, as long as your site is not too bad, speed is guaranteed, the application of more, can retain users. and flyer promotion can use less, spend money but can't buy due results.

Fifth step: Offline activities Promotion

Internet cafes have been promoted for about half a month, the number of registered members has gradually decreased, because the source of an Internet café is relatively fixed, and even many are regulars. That's when I thought about developing a registered user as a loyal member, with the help of Internet Café publicity platform, I and Hefei a wedding photography organization launched a cooperation, with the help of the website "Activities" This function, launched a one-month "show out their own, win the prize" activities. That is, the user upload life photos, for a one-month vote selection activities, the final according to the number of votes awarded 123 and other awards 10 Qaeda, won by the wedding photography agency of the 199--799 yuan ranging from the free photography of personal photo awards. The whole activity can be said to have achieved quite good results, mainly reflected in the following three points:

First, the volume of registration soared, many members actively invited friends registered wheat nets, for their own votes, there are many just to give themselves a vote on the false registration, but after all, active atmosphere.

Second, the member active degree increases, the member votes for each other, the member exchanges many, many became the good friend, along with it is the group many, the post quantity soars, everybody seems to pull the distance suddenly, the wheat net as a real existence platform.

Third, the real-name membership is many, because the activity requires upload photos true and effective, so many Members have changed the avatar. In addition, the activities of a direct result is more albums, the theme is to encourage members to actively display personal photos.

Above we reviewed the whole process of wheat network promotion, of course, during this period, we also carried out other forms of publicity, such as SEO optimization, QQ group promotion and so on. I would like to say that the local SNS site must highlight local characteristics, combined with local activities, so that members feel that this is not a virtual network community, but the real existence of the home, so that everyone dares to upload personal information, dare to talk to strangers!

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