A promotional program for our website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The development of the promotion program is itself a website promotion strategy, the promotion plan is not only promotes the action guide, simultaneously also is examines the promotion effect whether achieves the anticipated goal the measure standard. In fact, the sound in the site construction phase began to "promote" the work of the site. Generally speaking, the "Sound and Easy" promotional programme should mainly include the following main elements:

First, the definition of "sound easy" to promote the stage goal: our promotion is mainly divided into 4 stages, each stage about 3 months: the site planning construction stage, the initial release of the site, the site growth period, the site stable period.

Objective: To plan to 1 years after the release of the site to achieve a daily independent access to 2000 users, registered users of 3000 people;

Phase I objectives (initial site release): October 07-January

600 individual users per day

Registered users: 800 people (the original Chinese music trading network members of the number of 360 people)

Baidu, Google login: 10,000

Links: 20

Phase II objectives (website growth period): January 08--March

1500 individual users per day

Registered users: 1500 people

Baidu, Google login: 50,000

Links: 30

Phase III objectives (site stabilization period): March 08-June

2000 Individual users per day

Registered Users: 3000 people

Baidu, Google Login: at least 80,000

Links: 50

Second, the site planning the construction phase of the promotion work: (that is, from the site before the official release of the preparation of the promotion, in the site construction process from the site structure, content, etc. to Google, Baidu and other search engines to optimize the design)

The initial release of audio-Easy website is mainly based on information, supplemented by network resources. The website is divided into five parts: popular, classical, music, independent, production. In the design of the site template when we have targeted SEO optimization, such as: through the homepage of the page header for keyword optimization, we locate in the audio, music easy, music trading, music production of these key keywords. Each channel's page head also carries on the specific Content SEO optimization, the popular channel has the Channel keyword: the pop music, the popular element, the star, the pop, the pop, the European and American, Japan and South Korea, the mainland, the dish newspaper; channel content description: Pop music, use more popular elements, It's easy to make everything in pop music possible.

Third, the initial release of the basic means of promotion: Login to 10 major search engines and categories, the application of well-known blog, forum ID, friendly e-mail, and some partners to establish a Web site links, to carry out lottery activities.

1 Login to the main search engine (by running a software, the software is constantly on the network through domain name scanning and various links, automatic access to a large number of site page information, and according to a certain rule collation, so as to form a database for inquiries.) Such a site (Get information ==> collation Build database ==> provide inquiries) We call it "search engine". And the software used is generally called "Spider", "Robot", "crawlers" and so on, the Chinese name "Search robot." Usually we check the site access statistics, in the "browser briefing" to see the Baiduspider, Googlebot, MSNBot is the search robot left records, respectively, representing Baidu, Google and MSN Search robot. )：

Baidu Login

Sina Login

Sohu Login

Skynet Login Free

NetEase Login

Yahoo Login

Google Login

One search Login

NetEase Login

Sohu Login

Soso Login

2 Classification directory (through the "manual" to classify the site and establish a database to provide inquiries, such a site called "Category directory." Here the "manual" can be a complete manual, such as a special editorial audit site, the decision is included, can also be through your step-by-step submitted after the collection. ) ：

http://www.Hao123.com/(can be logged in)

http://www.cnww.net/(can be logged in)

http://www.5566.net/(can be logged in)

http://www.37021.com/(can be logged in)

http://www.k369.com/(can be logged in)

http://www.da123.com/(can be logged in)

http://www.265.com/(can be logged in)

http://www.guang.org/(can be logged in)

3 Apply for the famous blog, Forum ID: (active in the online discussion group, blog or forum, and always include in the speech of the signature of the audio and easy URLs.) ）

Blog Network--http://musiceasy.bokee.com

donews--http://i.donews.com/

China blog--http://musiceasy.blogcn.com

Tianya Blog--http://musiceasy.blog.tianya.cn

Blog Bus--http://musiceasy.blogbus.com/

Crooked Cool Net--http://musiceasy.yculblog.com/

Sina Blog--http://blog.sina.com.cn/musiceasy021

4 Friendly e-mail:

Create friendly promotional short flsh or website text to send to customers, or use email tools.

5 Establish links to the website:

Ready to find relevant professional websites for links, such as Wo99,midifan,midi China, accompaniment fans and so on.

6) to carry out the lottery: in a certain period of time, if someone has registered on the website or participated in certain voting, he will be able to get free gifts. (active program another copy)

7 Resources sharing: to other sites to provide free articles, tutorials and so on.

This is a win-win approach. Other websites get your articles for free, enrich his content, and you gain prestige and get links to your site.

8 online survey: From users to get how to make the site better to their services, or provide other content.

9 Website Membership System: traction visitors; Use the following methods to set some valuable resources to some of the rights that can be browsed and downloaded via online time or post content.

10 the early promotion of some offline methods:

1, always put the URL on the letterhead, business cards and e-mail signature file. The potential viewer is likely to see it.

2, the site will be printed on the prize or company clothes, so that customers see your Web site mobile ads.

3, will be printed on the Web site to send out the cup, T-shirt, key chain and other promotional items, it is a daily reminder to visit your site a good way.

4. Make sure you include your Web site in the newsletter you send to your news writer. Because it is very convenient, they may write your company into their articles.

5, do not forget to put your Web site in your Yellow pages ads, this is the place people see every day.

6, the site will be printed in the product directory at the bottom of each page, so that customers can easily enter your site.

7, the distribution of leaflets, the Web site and profile written up.

8, in the vicinity of the company to pull some banners, the Web site and slogan written up, the landmark advertising methods.

Four, the extension of long-term: when the site has a certain amount of traffic, in order to continue to maintain the growth of Web site traffic and brand promotion, in the relevant industry sites to put online advertising (including the planned advertising site and column selection, advertising forms, etc.), in a number of related professional electronic publications advertising, and some partners to exchange resources;

Early promotion of the use of the method in a certain condition can be achieved, such as the holding of activities generally to have a certain user situation can be carried out. While maintaining the early results, we have to do some new promotional methods, such as highlighting the characteristics of the content (China Wind), (to the growth period, is also the site's first small revision, will add a bit of music trading content in it, so, must pay more attention to image and credibility aspects of the problem. During this period, the customer system must be perfected, the online help must be complete, and the content source must pay attention to the copyright issue. Related industry network to put online advertising, related professional electronic or physical publications advertising.

1, the characteristics of the construction of content: the site in the beginning itself there is no very obvious characteristics, column planning by copy, content by copy, design by copy, everything is copy. This time period we must build the website has the characteristic thing, if does not have the characteristic, first gives oneself to make a characteristic to come out, then puts it correctly to tell the user, lets the user remember. Such as: The Chinese wind this channel content rich, diverse, can listen to strong visibility. Let music trade this part slowly close to original music acquisition and sales, while backing up talent information.

2, put ads: plan on some relevant sites to put paid ads, the price of 500 per month, the entity of the publication of ads 1000 yuan per time.

3, resources sharing: the production of video tutorials, original music resources, software experience and other resources for the Prestige, the credibility of the building.

4, free electronic magazine tracking: monthly to users to send electronic magazine alerts users. But the advertising costs of these strategies are not too strong, and do not send too often, so that users will hate.

5, regularly introduce new features or activities: must be regular, regular introduction of special features, to attract users of the activities, so that users will regularly come back to see.

6, optimize the browsing speed of the site: each page does not exceed 60K, this is very important, speed is always the most basic reason for repeat customers.

7, more emphasis on the analysis of members to browse the column, content and other information: This can be more close to users, easier to understand the needs of users, do with the move and move to the dynamic braking, occupy members of the line of defense.