A set of website promotion programs to make your site a higher level

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the era of network economy, network marketing because of its low cost and the more attention attention! A good network promotion program can bring great profits to enterprises. As the saying goes, a good beginning is half the success, good network promotion is the beginning of a beautiful network promotion program. Applicable, reasonable is undoubtedly the highest requirements for this package!

1, determine the objectives at each stage. such as in the second half of the building after a day to achieve the number of independent access to users, compared with competitors relative rankings, performance in the main search engines, the number of links to the site, the number of registered users.

2, the site to publish the operation of the different stages of the method adopted. If possible, it is best to list the specific methods of each stage, such as the name of the login search engine, the main form of network advertising and media choices, the costs to be invested.

3, strategy control and effect evaluation. such as stage to promote the goal of control, promote the effectiveness of evaluation indicators. The control and evaluation of the plan is to find out the problems in the process of network marketing in time, and ensure the smooth conduct of the network marketing activities.

The following case is the main description of the plan. 　　Actual work because of the different circumstances of each site, do not necessarily copy these steps and methods, but as a reference. The first promotion year is divided into 4 stages, each stage 3 months or so: the site planning construction stage, the initial release of the site, site growth period, site stability period. A company to produce and sell tourism souvenirs, for this purpose to establish a website to promote the company's products, and has the online order function.

The promotion plan of the website mainly includes the following content:

1, the goal: for example, corporate web site should be scheduled to publish 1 years after the site to achieve a daily independent access to 300 people;

2, the site planning the construction phase of the promotion: that is, from the site before the official launch of the promotion of preparation, in the site construction process from the site structure, content, such as Google, Baidu and other search engines to optimize the design;

3, the initial launch of the site's basic means of promotion: Login to 10 major search engines and categories (listing the list of planned login sites: such as Baidu, Google, etc.), purchase 2-3 real-name/Universal Web site, and some partners to establish a site link. In addition, with the company's other marketing activities, in some media and industry websites to publish corporate news.

4, extension of the site for a long time: When the site has a certain amount of traffic, in order to continue to maintain the growth of Web site traffic and brand promotion, in the relevant portal industry sites on the network advertising (including the planned advertising site and column selection, advertising forms, etc.), in a number of related professional electronic publications advertising Exchange resources with some partners;

5, the website stable period Promotion: unifies the company new product promotion, does not send the on-line discount volume regularly, participates in the profession the ranking appraisal and so on the activity, hoped obtains the news value, in the condition ripe, constructs a neutral with the enterprise core product related industry information class website to carry on the promotion.

6, the promotion of the effectiveness of evaluation: the main measures to track the effect of regular web site traffic statistics analysis, if necessary, with professional network consulting agencies to conduct network marketing diagnostics, improve or cancel the effect of the promotion of poor results, in the effectiveness of the promotion strategy to increase the proportion of investment.

This case is not a complete plan, only a general list of some important promotional content, but from this simple plan, we can still draw several basic conclusions:

First, the development of plans helps to be targeted in the work, and there are steps to work purposefully to avoid important omissions.

Second, in the website before the official release has begun, especially for search engine optimization work, in the site design phase should take into account the need to promote, and do the necessary optimization design.

Third, the basic method for most Web sites are applicable, that is, the so-called common method, a site in the construction phase and the initial release usually need to carry out these routine promotion.

Four, different stages need to adopt different methods, that is, the method has a phased characteristics. Some methods may be useful for a long time, others are only applicable to a certain stage, or temporary, and the methods are often used in combination.

Five, is one of the content of network marketing, but not all of network marketing, at the same time is not isolated, need to be combined with other network marketing activities.

Six, the website enters the stable period, the promotion work should not stop, but because further enhances the visit quantity to have the greater difficulty, needs to adopt some surmounts the conventional promotion strategy, like above case constructs an industry information class website plan and so on.

Seven, not blindly, need to carry out effect tracking and control. In the evaluation method, the most important indicator of the number of visits to the site, the change in the number of visits to basically reflect the effectiveness of the Web site to visit statistical analysis report on the success of a vital role.

In addition, it is necessary to make a detailed plan for each specific measure, such as the search engine promotion plan, the Resource Cooperation plan, the network advertisement plan, etc., which can be more specific, prepare for more problems in advance, and facilitate the control of the effect.

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