A small analysis on the promotion methods of medical websites

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This is the first time in the form of soft wen to express, this rookie for the medical station to promote a little bit of analysis, but also please support a lot. If there is anything wrong, please be careful, point out, let me improve, so that I can be more progress, first here thank you. Since the end of 2008, I have started to promote the medical station, at that time, the promotion of a plastic surgery site, I remember that at that time only know to do forum promotion and QQ Group promotion, the effect as everyone thought, very failed, then to April 2009, quit the first medical station promotion work, and then the end of 2009, Start the second medical station liver disease network promotion, now although not particularly successful, but own heart also has a little bit of experience exist, so here, with you to share and share, progress together.

As we all know, the medical website is in fact a more difficult station to promote, why do you say so? Presumably a lot of the friends who have done the medical station know that the rapid note Baidu slow a lot, and included is not high, many people specifically to study this problem, in general, the keyword on the search engine is sensitive, No matter what medical Web site can not avoid drugs this piece, and Baidu for this piece is made a major adjustment, for medical websites, in any medicine on the relatively prominent, is very easy to be punished by Baidu. I was most affected by the July this year, because the hospital is in Baidu to do the bidding, so the net technology calls, we have to remove all the words on the site mentioned drugs. So, in this keyword, there is an important connection. Then we face the promotion of medical websites, what exactly is the best way to do it?

about the promotion of the medical website, here I give a specific description of how I usually do:

1. Blog. In fact, the blog is a very large resources, once in the A5 saw a very cow article, he expressed is a blog of the chain of circulation. First of all, the blog can be a friend chain, but also netizens like to play, like to see things, so, this resource is very large. I am on my own website, that is, Changsha liver Disease Research Network (http://www.gb0731.com) to promote the new station, mainly put their hands now almost 20 blog first friend chain, and then targeted to do some promotion, release some outside the chain.

2. Information platform. As we all know, the information platform is a major link in the promotion of the medical station, we can not lose a link, why say so? Because, we aim at the medical website promotion at the same time, all hope is according to the patient's psychology, does the keyword share, when your keyword or the long tail keyword reaches certain degree, Traffic will become particularly easy, for example, when the "Best liver disease Hospital in Hunan" this keyword and its long tail in the top five Baidu home page, are your key words, you think this will bring you how much benefit. So, here is the choice of an information platform.

3. Question and answer system. The friends who have played the medical station know that the biggest question and answer is not Baidu, Soso, 39 health, 120ask, Tianya question and answer and SINA questions and answers. In the past, the question and answer system is relatively good to do, and now relatively difficult a little, because now the question and answer management are more stringent, and some of them are not sent the site address, but to do Word-of-mouth is still particularly good.

4. Links. This is also the site to promote a focus, specifically reflected in the snapshot of the problem, when your foreign friends to do the chain, all are updated every day, and the PR value of the same or high, which represents the weight of your site is only high not low. Especially the medical website, so we have to be in this regard as a point of view.

5. Baidu Encyclopedia. This, everyone should be not unfamiliar, right, said in get, many personal stationmaster all relies on it to make the wealth, because the encyclopedia brings the flow is not estimated, no matter you search what word, as long as this word is has the encyclopedia, then is absolutely ranked in the top five Baidu homepage, is generally the first, therefore, everybody according to own situation, Create more encyclopedia.

6. Website content. Finally this point, is the most critical point, all do site webmaster or to promote, all understand is that the content is kingly, in the medical station, in particular, can be reflected, originally the limits of the medical station is large, the scope of the article to write more narrow, so, in the article update, we have to insist, so that will increase the site included , improve the weight of the site, so that the quality of content by more people see, translated into practical interests, this is what we ultimately want.

Well, I basically can only say these points, but also please do not joke, because I am currently, in the real do these points are not yet, and I now new station Changsha liver Disease Research Network (http://www.gb0731.com) is also using this method to try to carry out. I also based on my previous experience to run to the new site to carry out, I hope to have a greater breakthrough, thank you all here to see me wordy a few words.