A soft article really can make 5% of the promotion cost in exchange for 78% of the profit effect?

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Soft Wen, the subtlety lies in a "soft" word, like petitions, received without dew, grams of invisible, when the reader found this is a soft wen, he has dropped into the carefully designed "soft text ads" trap. It is the pursuit of a spring breeze cotton rain, the spread effect of silent. As a copy writer of the global network, I have some opinions on the understanding of soft text. Soft Wen is a very low return to the promotion of a very high channel, but the quality of the pursuit of a relatively high text advertising, like a carrot and stick, both inside and outside, in order to attract readers eyeball for the purpose.

In the middle of August, the company's boss to our 44net department under the directive, requested in the promotional funds 5%, to promote the maximization of benefits. How to use a small number of funds to achieve the greatest benefits? At first, my thinking orientation is QQ Mass, microblogging and forum. QQ Mass, aging the fastest, the group of readers can immediately receive information, the fastest rate of return, but the publication width is narrow; micro-blog and forum, the first choice is the timeliness of high, targeted strong, practical, non-forum MO, where the role of soft text is known to the wife. The use of soft wen this channel to promote, we received more benefits than expected 6%, a total of 78%, this outcome is I expected, but also expected.

The above mentioned to the soft text is the pursuit of high-quality text ads, how to write an excellent and standard soft Wen, the following points we discuss together:

What are the consequences of ignoring the title?

Soft text is the title of the whole soft text of the most important, everyone read the newspaper is the first to see the title of each paragraph, interested in the next reading. The general reader decides whether to see a certain content 80% is decided by the big title and the subtitle, namely is said that the investment 80% is uses in the title, the title is the whole soft article point fine pen, therefore, must in the title up and down the time.

Two. What is the starting point for writing this soft article?

We do everything should have a spontaneous starting point, write a soft text is no exception, soft text is the text ads, advertising is bound to promote publicity, how to do spring rain, grams of the invisible effect? Let me give you a few points to refer to:

1 attention to hot spots, articles tend to current events, the well-known things;

2 do not show and easy to show the advertising text abruptly set into the article, the power of the soft is not straightforward to tell the reader what to sell, but indirectly told them, mysterious to stimulate the reader's interest, like: "Do not sell steak, to sell the sound of AIDS."

3 How much contribution does the soft article make to the project, that is, how many readers can attract the eyeball

Three. How many people can the usefulness of the article affect?

Excellent article, just like a beautiful song, it is still not done, talented. Its influence is far-reaching, can affect the whole category of knowledge, influence their discrimination and judgment, so the material selection is to write the main content of soft, the following several hope to help you:

1 to the industry trend as the starting point to publicize the advanced nature of the enterprise products.

2 from the consumer life, with common sense guide to impress readers to read down.

3 for different categories of people to write, the news hot topic as the starting point.

Four. What are some of the options for the text structure and formal attributes?

The whole article seems to be clear and understandable, the text structure is particularly important, the general use of "total score", "Total score" for many, so that the reader can easily understand the meaning of soft text to express; Although the variety of soft form, but ça, mainly in the following ways:

1. Suspense: The core is to ask a question, and then ask yourself around the question. For example, "Man can Live forever?" And so on, by asking questions and concerns is the advantage of this approach. But the first question to be attractive, the answer should be consistent with common sense, can not be riddled with loopholes.

2. Story class: By telling a complete story to bring out the product, so that the product "halo effect" and "mysterious" to the consumer psychological strong hint, so that sales become inevitable. such as "magical plant insulin", "The Secret of the Indians" and so on. Storytelling is not an end, the product clues behind the story is the key to the article. Listening to the story is the oldest way to accept knowledge, so the story of intellectual, interesting, reasonable is the key to the success of soft.

3. Emotional Category: Emotion has always been an important medium of advertising, the emotional expression of soft text due to the large amount of information transmission, targeted, of course, more can be connected to the soul. "Husband, smoke can not quit, wash lungs," "to those who fight ' acne youth," and so on, the most characteristic of emotion is easy to enter the heart of consumers, so "emotional marketing" has always been a panacea for marketing test.

4. Intimidation class: The threat type soft article belongs to the opposite emotion type appeal, the emotion tells the good, the intimidation direct hits the soft rib-"The high blood fat, the paralysis precursor!", "God, the bone hyperplasia kills the human!". In fact, the effect of intimidation is more than praise and love more memory, but also tend to be criticized, so be sure to grasp the degree, do not overdo.

5. Promotional Categories: Promotional Soft article often follow up in the above several soft text-"XXX, sold crazy in Hong Kong", "a day off three times, Xidan a factory emergency" ... Such a soft article or directly with the promotion of the use, or use of "buy" to create a shortage of products, through the "Comparison of Psychology", "influence effect" a variety of factors to promote your desire to buy.

6. News class: The so-called event news body, is to seek a basis for propaganda, the way of news events to write, so that readers think it is just like the events that happened yesterday. Such a style of enterprise itself is the embodiment of technical force, but, caution copy to combine the enterprise's own conditions, and planning to communicate, do not write freely, otherwise, most will cause negative effects.

(Note: The above six types of soft wen is not used in isolation, is the enterprise according to the strategic overall progress of the important campaign, how to use is the layout of the problem. )

If I have a problem with this article and I would like to study, you can contact me Sina Weibo "@ University only entrepreneurial fan."