A summary of the manufacturing principle of the link bait for the non-conventional chain construction

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Traditional external links and propaganda are becoming more and more difficult, and conversion rates and clicks are getting lower, and making better link bait is one of the most effective and fast methods available.

The so-called link bait is to create practical, useful, eye-catching content, so as to attract more external links to achieve the purpose of website promotion. A good external link is more effective and durable, its characteristics are: spontaneous voluntary, one-way links, a wide range of sources, and the quality of the high correlation, and there are good clicks, links appear in the position is not fixed and natural.

Good link bait will help website optimization and promotion of vigorous implementation, but how to make it:

1 target object, tailored

No matter what kind of industry we do, we must know clearly that the target object that link bait can face is which group, tailored for this group will receive unexpected effect. If you are promoting the optimization of the site is a mechanical hardware industry's corporate website, then to attract external links is not necessarily directly to buy customers, customers can do is in some platform or network life to your praise, the real link bait object is more likely to be mechanical Engineering machine blog, The engineer's blog may refer to one of your site's machine parameters or a variety of machine parameters. Of course, to get the target's favor, the bait must be done in place.

2 Highlights, do the title of the strength of the party

The good content also must have the good title to attract the target object to read, and reads down, then produces the voluntary Link Realization website promotion. For example, the title is written as "the top ten most classic XX" or "the most comprehensive list of XX". This is more attractive and reference.

3 Practical first, advertising retirement

Must be clear purpose, is being carried out in order to promote the content is to do the link bait, not advertising page, many target objects have sensitive advertising smell, if because the title into the page after the discovery is advertising page, it is easy to cause their disgust, will directly close the page forever disappear. If possible, remove all advertising-specific content on the decoy page, with practical, interesting goals.

4 making labels and simplifying sharing steps

Link Bait page must be simplified to share the steps, or even reach the target object to move the mouse can immediately share the point, such as the use of common network bookmark code, provide ready-made HTML code ...

5 clear typesetting, design interface

Anyone entering the page to see porridge words are not read down the desire, not to mention further sharing and website promotion purposes. So a clear and orderly layout of the page can be convenient for visitors to read, more can arouse the desire to share. In typesetting, attention to distinguish between primary and secondary headings, appropriate to add picture video and so more intuitive explanation factors, increase the probability of the number of chain will be greater.

There is also a point to note is that the content should not be too short, too short content to share less value, resource-type link bait the longer the length of the article, the level of clarity, the more the chain will bring.

Any outside chain construction may not be successful once, link bait production also need to practice and groping, find one or two kinds of ways to extend their own expertise to use to the extreme and long-term adherence, will receive good results. Article by the Ding www.china-huading.cn webmaster small love to share, if reproduced please indicate the source, may friends to pat the exchange of bricks.