AB test can be widely used in network promotion

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When doing web promotion, we may think of many different scenarios at the same time, if you want to know which one is the most effective, AB test is the best way. The so-called AB test, is to use different methods to decorate a certain work, and then through the results of comparative analysis, to find the most efficient method. Such comparative analysis can be widely used in many areas of network promotion. Now the electricity business all regards the conversion rate as the heavy weight, but through the AB test method, through the unceasing adjustment, may increase the website conversion rate greatly. This time, the author took over a website, but also the AB test very good use, in the following areas I was useful to AB test.

1. Selection of advertising words in SEM

No matter what the search engine for the CPC promotion, advertising words are the most important. A good advertising word, more able to attract users ' attention, get more clicks, even you can spend less than the price per click, get higher traffic. And in the choice of advertising words, I used the AB test method, because I can not fully understand the user likes to see the advertising language is how, through AB test, I can intuitively see, users exactly what kind of advertising words more cold.

And at this point AB test is very simple, now all search engine pay promotion backstage inside, all support multiple advertising ideas, this function is actually let us do ab test. All we need to do is add the creative ads that we want to do a comparative test, and then look at the individual clicks.

The picture above is Baidu pay promotion backstage Creative add example.

2, EDM marketing theme and content planning

EDM is also the mail marketing, is now the most commonly used in a marketing means, and a successful e-mail sent out, it is necessary to plan the above very kung fu, the theme of the selection, the content of the planning is very important. This time, of course, you need to do ab contrast test.

The first is the selection of the topic. The theme is very important, a good topic, EDM marketing is the first step, if your topic can not arouse the attention of users, then your email is the same as spam. To do the subject test, we can be for the same number of mailboxes, send a different topic of mail, and then see the 2 emails sent out the open rate and click. This will identify the tastes and habits of these mailbox users, thereby optimizing the subject of the EDM and increasing the conversion rate of each EDM send. (The following image is a comparison of 2 different themes for open and click Messages.)

Second, the content of the planning. Do content planning AB test, mainly to see 2 emails sent out after the transformation of the situation, but also to see the changes in the Mail page click, so you can know, these users they like what kind of content, like what kind of typesetting style.

From the topic to the content are optimized, such an EDM sent out will certainly bring high conversion.

3, SMS Marketing content Planning

Text messaging is a very effective marketing tool in addition to EDM. Compared to EDM, SMS to come simpler, do not need to do too much preparation, the only thing to do is to plan the content of the message, and then attract users to log on to the site to buy goods.

Although the short message to prepare the work is not much, but the content of the message planning is the most difficult, because your content must have a certain impetus, to allow users to create a login to your site's impulse to do. The AB test also works well here.

The above 3 marketing channels are just the author is now in the place to do AB test, of course, in the process of network promotion There are many places can be compared and analyzed by this means. Through AB testing, you can quickly and effectively find those better ways to promote.

AB test, when doing network promotion, can be widely used. (article by http://www.aidai.com/original contribution.) )