About video shopping talk about how to combine SEO

Not long ago, Youku, Tudou, 酷6网, 56 nets have announced the cooperation with Taobao launched a video shopping service. Among them, 酷6网 also launched the shopping channel on his website, and then reached the cooperation with seven star shopping. Can video shopping be a new form of shopping that is as hot as a TV shopping spree but also a criticism? Could it become the trend of Internet consumption in the future?

According to the China Internet Network Information Center (CNNIC) recently released the "24th China Internet Development Status Statistics report" shows that by the end of June 2009, China's internet users reached 338 million people, 320 million netizens have used broadband access to the Internet, accounting for up to 94.3%. In addition, netizens ' various network application behavior, network shopping penetration rate is 26%. Internet shopping User scale in the financial crisis in the contrarian rally, has reached 87.88 million users, more and more netizens are accustomed to price transparency and purchase convenient online shopping. CNNIC analysis pointed out that the current Chinese netizens, about 4 of the 1 people are online users, and in Europe and the United States and South Korea and other countries with high internet penetration rate, every 3 netizens in 2 people online shopping. The potential for Chinese online shopping is far from being released. Video technology is ripe, the network shopping market expands unceasingly, the popularity of the broadband is very high, in such environment background, the introduction of the visual shopping is also a ripe.

From the seller's point of view, through the form of video shopping sellers can be all-round, multi-angle display of goods, but also help to increase the buyer's confidence in the goods, more conducive to the promotion of goods. It is understood that now all Taobao sellers can add video shopping services. Users can choose video technology providers from Youku, Tudou, 酷6网 and 56 networks. At present, Taobao's video shopping service has three packages for sellers to choose from: 10 yuan/month can be referred to 5 video, 30 yuan/month can refer to 50 video, 168 yuan/month Unlimited video reference number. Taobao limits the length of each video to 5 minutes, no matter how long the seller uploads the video, the maximum playback length of 5 minutes. If the seller is dissatisfied with the selected video technology provider, it can be replaced at any time and will not be replaced with a new fee.

From the buyer's point of view, video site and E-commerce platform to launch a video shopping service can increase the real experience of online shopping, reduce the risk of online purchase. However, video shopping is very easy to recall the once popular TV shopping. The earlier TV shopping is only the host with gorgeous adornment to say the ordinary commodity, today's TV shopping on the original basis on the host also increased the passion of romance, more exaggerated. In many people's minds about the feeling of television shopping is like this: And so the product bought home before feel fooled. Although similar to television shopping is through the form of video, but video shopping will not repeat the mistakes of TV shopping, and this layer of protection from E-commerce platform. and television shopping found after the fall can only think of bad luck, such as Taobao E-commerce platform has a sound shopping evaluation system, the seller of each transaction to obtain the evaluation directly online show that buyers can always check the seller's previous transactions. As long as the buyer in front of shopping bullish goods and choose the credibility of a good buyer can effectively reduce the risk of being fooled.

Cool High-profile Announcement and Taobao cooperation, many foreign sites have been realized in the video ebay, including some domestic trade, it seems that this message liberated a lot of chasing, video industry profits and flash a bright, Taobao shop long group has been looking forward to. This is a good thing, no doubt. This is also a natural day. Today, I talk about video shopping about how to combine SEO.

There are many limitations in video shopping:

1. Network bandwidth.

2. Photography of professional, authenticity, precipitation degree.

3. Industry limitations, such as clothing and Zippo, mobile phones and health care products.

4. Video and picture cost Gap.

Here, I'd like to add 5 points to the video production:

1. Simple and simple. The best online advertising is simple. Viewers don't want to read a lot of text; the limitations of the online environment, complex video to win the user's stay is much smaller than the simple probability. Stand out and your ads need to be clean and concise.

2. Thematic focus. Research has shown that users decide within 7 seconds whether they want to read more about a topic on the site. The foreshadowing of the advertisement should be cautious (except the use instruction, etc.), direct preferential, such as promotion or discount, resonate strongly.

3. Text. If you have a lot of text, you may need different sizes, types so that it can adapt to video space and atmosphere. If so, it is recommended that no more than two sizes of size types be in one video. In addition, do not use more than two fonts and avoid using all caps.

4. Visual effects. Videos in the picture should be focused on catching up, but more importantly, they should also convey the message. Clean, simple graphics are easier to attract viewers.

5. Test and test again. Video is such a flexible medium, it can show different ideas and magic. The combination of format and information can give you the best video. Test different browsing hardware software so you can see how the response rate fluctuates when you change the visual effects of motivational, price or add discount.

Video SEO is a search engine optimization application when publishing the best practices online video content to ensure maximizing the different search engines and ultimately your target audience. While there are some obvious advantages to using video search rankings; really, I think the emphasis should be placed on best practices in the overall strategy of the development of both sites as well as video publishing.

Just as the SEO just floating in the domestic red, there is technology to make rankings more and more easy, piling, bridge page, buy outside the chain, spam mail relay keyword tags, a number of network-domain cross-linking strategy, etc. ... But it's going to be hard to get home, because most experts will tell you that it's about creating unique, valuable content and how it's best to publish it.

It should also be said that online video. Video SEO itself is not a means? Perhaps, but more people think it is a strategy or a special "channel" that needs to be combined with best practices to produce, publish and aggregate online video content. Quality video content is the basis and key to good video SEO is also the future.

Looking for a foreign ppt to share, which introduced the specific how to do the video SEO, I will not add, or in the end became a ppt seo. PPT shopping? Try it better than the picture. Http://tinyurl.com/kkmtwn.