According to: Summary of the methods of network popularization for private hospitals

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We all know that the network promotion method is numerous, but is not so the network promotion method means all suitable with own website or the enterprise, is not all network promotion plan to the website to have the very good help. Then, how can a private medical institution correctly choose the Network promotion method suitable for its own website? Today, I have a simple summary of the network promotion methods that I am familiar with in private hospitals. Next, I will talk about the summary of the network promotion methods of private hospitals.

To the private hospital network promotion method I have summed up the following 15 kinds.

Method 1.sem (search engine marketing)

We usually call it the bidding rankings, the main several search engines have Baidu, Google, Youdao, search, Sogou, Yahoo, is also the most commonly used in most hospitals to promote the way, but if not equipped with professional operation, it will be like flowing water as the effect of the same, compared with other promotional methods cost high, But the conversion rate is also very high, the effect is also very obvious.

Method 2. NET Alliance Promotion

The Network Alliance promotion has the text connection, the picture connection, the video connection these several ways. The Network Alliance promotion, may choose freely in the region each major Alliance member website Flexible launch. NET Alliance promotion cost is much cheaper than bidding, but compared with the conversion rate of bidding is much lower, but for the hospital network brand visibility effect is better, to promote the brand is a good promotion choice.

Method 3.seo (search engine Optimization)

SEO is a low-cost, effective method, the cost is not high, but need to invest more time and energy. Can hire professional SEO technicians to take charge of this piece of work. Because SEO is smaller than the SEM input, so compared to the auction advertising, is a very few ways; At present, many hospitals have a professional SEO professionals.

Method 4. Portal Advertising

Portal advertising is also part of the promotion of the higher cost of the network to promote the way, a health class portal or regional class portal one day a advertising site has thousands of to tens of thousands of price, and the conversion rate is relatively low, the quality of visitors is not high. However, the promotion of hospital network brand has a very good effect, so why there will be a hospital willing to spend money to advertise, want to quickly upgrade the brand, portal ads I think is a good choice.

Method 5. Website Project Cooperation

If it is a plastic surgery specialist hospital You can find with you related plastic mesh, beauty net, female net, white collar and so on and so on with your target users close to the site to discuss cooperation, to find out the two sides of the total win point, to achieve the goal of mutual profits.

Method 6. Question and answer promotion

Question and answer promotion is also a way to promote outside the station, general hospitals commonly used to have Baidu know, search search questions, Tianya question and answer, Sogou answers, Yahoo knowledge Hall, Sina love to ask. Extension staff from the point of view of patients to ask questions, and then experts or have the same experience of patients to answer questions, inadvertently promote the name of the hospital or experts. The question and answer promotion as a kind of free promotion means the cost is almost zero but the effect is good, is also increases the external link good method.

Method 7. Forum Promotion

Forum promotion is to use the forum of this network communication platform, through text, pictures, video and other means of publishing enterprise information, so that the target customers more profound understanding. To achieve the promotion of brand, deepen market awareness, at the same time the information can be effectively two-way communication. Hospitals can interact with patients in the form of health disease columns, in collaboration with local forums.

Method 8. Blog Promotion

Blog promotion Here is not to refer to a few articles a day or do a few strokes to connect the finished. The third party blog itself has gathered a lot of popularity, loyal users of the place, blog promotion needs is to attract your target users to your own blog to make her your loyal readers, such as Sina blog, Sohu blog, NetEase blog has gathered a large number of loyal readers, some blog star, senior bloggers, Celebrities and entertainment star blogs have gathered a large number of loyal readers, with hundreds of thousands of tens visits and comments each day.

For the hospital, you can collect the large portals and health portals to open a doctor's blog, regularly published relevant knowledge articles, such as patient problems, treatment of illnesses and so on. Expert Doctor blog To promote the hospital is a very good means, on the one hand can give you universal knowledge of health, but also can improve the visibility of experts and hospitals can achieve a winning goal.

Method 9. Media Promotion

Media promotion is the use of network media to carry out effective promotion, with the help of network news reporting to the hospital, the target information dissemination of experts, so that potential users more attention to understand hospitals and experts, such as traditional media newspapers, magazines and so on. Through the network media to achieve the purpose of promotion.

Method 10. Classification Information Promotion

Now more and more popular classified information promotion, paid free have, such as 58 with the city, net, people nets and so on. Classified information site in each city has a lot of network information (we send the same message), many local users like to go through the classified information site to find the information needed (Rent a house, find a job, move ...), the site has a large number of targeted users. Moreover, the weight of classified information sites, the article posted on the information is also very easy to be indexed by search engines, so that users may be through the search engine to see the relevant information you publish, at the same time to the site to bring high quality users. Therefore, many hospital promotion staff like to use the classification information website to do outside the station promotion.

Method 11. Database Promotion

Database promotion is a very important way to promote, but many hospitals are not very good to use, if the strategy of good use, will greatly enhance the effectiveness of network promotion and hospital brand benefits. Through the mail, telephone, SMS and other means, to these patients to send a small number of users of knowledge, in the holiday to send a holiday greetings, inadvertently to the patient's inner subconscious to increase the impression of the hospital, some specialist hospitals can also be a second user development (such as: Plastic and beauty specialty).

Method 12. Web site Navigation

Web site navigation is the resources to promote cooperation, through a number of areas such as site navigation links to the hospital site to the homepage of the navigation site recommended. You can also exchange the way through the website links.

Method 13. Word-of-mouth Marketing

All aspects of the details of the service to do a good job on a regular basis for successful patients to mail, SMS, telephone return visit, so that they feel that our experts, technology, Environment, service is the best, can let users do for you free publicity is the best way to promote.

Method 14. Multi-Station promotion

Multi-station promotion is called Station Group promotion, in the last 2010 hospital to do a more than a promotional method. For each special section of the hospital to establish a website, through the use of SEO methods, around the target word, long tail words, regional words to build content, so that can achieve very good results.

Method 15. Weibo promotion

2010 Internet launched a micro-Bo hot, in the next few years, Weibo will lead the Internet more people are familiar with and attention. With Sina Weibo, Tencent Weibo, Sohu microblogging and other portals to promote the promotion of micro-blog has been from celebrities, webmaster circle out, more and more netizens began to use micro-blog, micro-blog marketing promotion of the big Environment has been formed. Hospital network extension Staff should also pay attention to the importance of Weibo, the hospital should at least have a "V" word official enterprise Weibo. This article by the original, blog address: http://guaju.net, reproduced please specify.