According to web standards, whether it is conducive to search engine optimization

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

For some time, there has been a lot of people thinking: follow the Web standards. Unfortunately, the answer to this question is not so clear. To get the answer, we need to know how the search engine "thinks".

When evaluating page rankings. Search engines look at a set of quality signals that may provide clues as to what the page is about and what the content is worth. One of these quality signals that we can identify is how many reputable inbound link sources there are. If there are many good site links, it may have high quality content, so when the relevant search results are displayed, it should be ranked top. This quality signal makes Google the boss of the search engine industry, while other search algorithms are based on unreliable quality signals. Obviously, in the billions of dollar search industry, choosing the right quality signal is the most important.

So if we know that the link is a quality signal, it means we should be able to know the relationship between Web standards and SEO. But there is one more question to get the answer. Because search engine companies rely on unique algorithms to survive, so they are very focused on protecting the privacy of ranking. They are unwilling to disclose trade secrets to rivals or those who try to sabotage the system.

How high is the search engine's assessment of standard compatibility? In foreign SEO industry, some simple but interesting experiments have been done to provide some ideas for this problem. He created a series of pages about "Lodefizzle", which he coined, and then labeled them in different ways. By creating a meaningless word, it will only be used on its own page to get a clearer result of the key quality signals that determine search engine rankings.

The findings confirm some general assumptions, but surprisingly, they also overturn other assumptions. He found some results, as follows:

1. Semantic markers such as

The tag keyword does improve the page rank and is better than other methods (such as) to mark the same content.

2. The use of complex nested tables in the layout is, in fact, damaging to some extent the search rankings-presumably because the content of the code is rising, making the page look less valuable.

3. Invalid code, will greatly affect the search rankings. In some cases, it even prevents the page from appearing in the list!

4. Semantically correct tagging does help improve search rankings, but 8630.html "> sometimes other technologies are more effective." Such as the occurrence of a number of natural keywords in the text (surrounded by other words around). Name the file with the keyword, Place keywords on the label of the internal connection. and put the keywords on the title tag.

5. There are also certain circumstances in which page rankings that do not follow web standards are ranked higher than those following standards.

From this study, we learned that Web standards promote the right approach, enabling search engines to successfully interpret and rank in a meaningful way, making pages more likely to get a higher ranking and more easily found. However, the fact that the page verifies is not necessarily the important quality signal of the main search engine. To further complicate the problem, search engine algorithms often change to accommodate new SEO methods, including white hat (honest) and black hat (dishonest) technology. Testing your site in an experimental way may be the best way to keep up with the changes in the main search engine algorithm.

Lastly, care should be taken. The coding is poor, but the content is compelling, the keyword is rich, and there are many reputable Web site links that will make the page rank higher than the standard compatible pages. Code alone cannot win the SEO war, but with the right content, it will be the factor that raises the rankings.

The last answer to the value of Web standards for search rankings is that Web standards are not guaranteed to be top of the list, but they are an important factor in SEO success. Therefore, you should follow the Web standards as much as possible.

Author: Hangzhou SI billion Network Technology Co., Ltd.

Original load: http://www.seo.com.cn

Copyright Notice: Original works, allow reprint, reprint, please be sure to hyperlink form to indicate the original source of the article, author information and this statement. Otherwise, legal liability will be held.