Actual combat local hospital network promotion brand better than traffic

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At present, a local hospital to promote the website, has been almost 3 months. From the data (in addition to the current situation of Baidu instability), the effect is very good, the flow of more than 1000 a day, the consultation amount of about 50-100, it can be said, such conversion rate is very successful. Of course, a lot of professional SEO has been in the hospital to stimulate the SEO in this segment of the industry, and have a lot of valuable experience, they are in constant learning. To be able to make such achievements, but also want to share with you the experience.

Hospital network promotion, personally think the most important thing is to build a brand. Whether it is offline or online, the treatment of the doctor is to pay attention to the brand effect, neighbors heard a hospital of XX old doctor Handers, even if the queue for one months, will insist to go there. Such a phenomenon is common in the hospital promotion, as long as the brand value is perfect, not afraid of patients to the door. Therefore, in the development of hospital network promotion, brand building, brand maintenance and brand value tracking, is the main line of our work.

1. Local Forum: Starting with a typical case, from a patient perspective

Local forum of people are mainly local netizens, not necessarily everyone is the target customer. Therefore, select the hospital more famous cases, comprehensive hospital can select the popular case for publicity. Hire a professional writer to help, from the patient's point of view, writing treatment soft text. Such as Doctor's experience, illness, in the treatment of the situation and so on, with a voice of the masses to tell. Finally, be sure to give the article an appealing title.

Forum to promote the need to note that we can not send a lot of new posts and different cases every day, so it is easy to see the hospital ads, and psychological resistance. Fine do a few posts, daily change different vest top stickers. Keep the posts have a certain amount of response and browse.

For instance, we do the maternal and child hospital, the baby diarrhea this case as the main content, wrote the mother in order to treat diarrhea to the Internet search, collation of a lot of information, and then one by one analysis, also visited a number of hospitals, and finally in our hospital out-patient clinics to understand the truth, for treatment.

This post has been active in the forum and Baidu rankings for 1.5 months, bringing traffic and hospital attention is very good. A simple popular case, can let all the mother to pay attention to, even if the child does not have diarrhea, will also go to careful browsing, and know our promotion of the hospital, understand our hospital in maternal and child health strength.

2. The media: To start with the health of the population, universal health knowledge

The coverage of the news media is the city residents, of course, refers to the local news media. We have formulated two kinds of strategies in the news soft text promotion, one is to take the novelty case as the cut-in point, attracts the eyeball; the other is to take the residents ' health knowledge as the starting point, and to control and publicize the common cases encountered in the season. After comparison test, found that the second kind of propaganda effect is excellent. The reason is very simple, novelty cases, the first problem is difficult to send press releases, after release, only in a short period of time to get good traffic, for the hospital brand and long-term promotion, it does not make much contribution. And residents of health care, we asked the hospital's experts to explain the role-type knowledge, for example, the advent of summer, tick control and other knowledge, the release of press releases, to our hospital for the author and the recommendations of the publicity, by the local mass of news, BBS reproduced, in addition, also received the Municipal Health Bureau and other departments commended, can be said to be more than one.

3. Question and Answer class: A large number of questions and answers, to help brand maintenance

The question and answer website believes that the personnel engaged in the hospital website promotion are using, the benefit is self-evident. First, the promotion of the brand, the second is through the weight of Baidu products to increase the site traffic. Questions and Answers website promotion Know-How is must be big, we carry on the hospital network promotion, the question and Answer class website promotion lasted 3 months. It basically includes all the questions that are raised by local people.

The main promotion way is these three kinds, the website establishes the brand not short months, the persistence insists, according to the strategy execution, and can have the very big harvest. The original text from the Breeze paper www.qfpaper.com, reproduced please specify.