Advertising-what role will be played in the gaming industry?

ever when; it is no exaggeration to say that advertising has saved China's internet industry, the 2000 Chinese Internet in the winter, the Internet advertising achievements of Google, Yahoo and other internationally renowned search engine enterprises, but also achieved a number of it portals and news portals, today, Online advertising has become a major profit model of Internet enterprises, network advertising has become the industry's recognized as a bucket of gold in the internet industry. Including the current video site, in the schools of thought today we can not find a better profit model, advertising is one of the most direct way to save lives. And the game industry? What kind of role can be played in Jinwando's game industry advertisement in the day? There are professional organizations to analyze the 2007 game Five trends in the built-in ads began to pop is one of the plays, some said that the future of the Games show the society we will live in the game? Today's online gaming world, as if to us a new future of the embryonic society. Perhaps, in the near future, our life is exactly the same as the game. The value of advertising in the online games gradually reflect the network game directed communication has a traditional media incomparable advantages: First, the target audience is clear, accurate, the age of the game is concentrated between 16-35 years old, to students and white-collar-oriented, especially the information industry practitioners and enterprises and institutions of management personnel, the independence of the community, The source of economic stability, like to try new things. Second, the advertising delivery rate is high, not limited by time constraints and space. A successful online game, every moment there are tens of thousands of players to enter, and become a year every 24 hours of uninterrupted operation of the mass media platform, thereby attracting a lot of attention and traffic. It is understood that for a large number of online games, the impact of the media network game has surpassed the television, newspapers and other traditional strong media. However, for this group of advertising spending accounted for only 0.07% of traditional advertising spending! At the same time, the domestic network game advertising revenue accounted for less than 3% of the overall business income, while the United States, South Korea, Japan's online advertising revenue accounted for the overall game income of about 35%, which in one respect also reflects the huge market opportunities of Chinese online games advertising. Most online games players recognize the different industry cooperation mode by 17173.com market research and research data show that the players on the network game and other industrial products to promote the acceptance of a very high degree of cooperation. Nearly 50% of online gamers highly recognise the joint promotional activities of online games and other industrial products, and hope that cooperation in this area will be strengthened in the future. Online games advertising will be interpreted new media myths with the games market booming, traditional advertisers have begun to focus on the development of the "gold mine." For the online gaming community, online gaming has surpassed the appeal of television. This group is also the main target group for beverages, sports brands, and computer-type products. Online games for advertising marketing is undoubtedly also has a great significance. Industry insiders pointed out that, with the beverage industry and other traditional industries more and more fierce competition, in addition toIn product development, innovation and packaging, and other aspects of its product marketing model and channel is also one of the magic weapon. And for products with low added value and weak profit margins of these products, aboard the network game this high-speed development of the express, is equal to access to the Internet café this sales channel license. Statistics show that China currently has nearly 200,000 internet cafes, hundreds of millions of consumers, the future consumption potential in the end is how big, the return of a considerable, the major consumer manufacturers are naturally aware of ... Summary: The above analysis can be concluded that advertising in the online games not only for the company to bring a sustained and stable win-receive growth path, at the same time because of the vitality of advertising and advertising activities to bring games online number of growth, visibility, reputation of the promotion of more than one, and with the development of the game it will play a more and more important position. Advertising New World-second Life game advertising potential is huge Second life-fake world real economic games to add ads will be a trend IEF2007 young show start concert Peking University Passion staged (figure) The choice of the spokesperson method and the purpose and purpose of the advertisement planning I said the net play is not lost the Chinese players need what kind of game theme? The innovation road of Chinese online games four the commission from the gaming of gambling, Representatives of the NPC call for virtual property supervision to explore the advertising business opportunities in leisure online games 2007 the development trend of the top ten ads: in the game to discover Newland game endorsement + Interactive Marketing effect better talk about online games embedded advertising ngi The content of the ads into a part of the game to put a new opportunity for advertising