AdWords Auction Promotion Don't get to talk about clicks.

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The whole AdWords bidding, some time, from the early stage of the menu is not familiar, to the present report is not familiar with, during the time to realize a lot! There are still a lot of unfamiliar waiting for me to study. Now I understand a word: Practice makes perfect! Indeed, every day, the whole day, a day suddenly will be enlightened! Here to thank Mister Li Yongquan, give me charge so much money! Let me progress so quickly in such a short time! I don't have any statements for the company right now, and he only cares about one indicator "how much money is spent this month".

We all know that the cost of AdWords and AdWords in the quality of the key words of the score, this score is mainly to the main factor of advertising clicks, what other advertising pages, Web site speed What the impact is very small, these to be and consultation rate has a direct hook. So the idea of the design to improve the click Rate, become a SEM operator an important topic. Even the word "burn money to buy quality score!"

People say this word is a master, said this is a lot of prerequisites, so like me before the novice, to misuse will be in vain to burn a lot of money, and not back to score! Today Abin to say is not expensive also can improve the quality score: because in the AdWords system, the same click rate of the premise, the position is not the same, The cumulative score is not the same!

The most direct way to lift a normal click:

1, keyword increase, hard to rob this rank

2, the advertisement Word contains the keyword or the root, causes it to become the red word or the bold in the display, attracts the eyeball

3. Attractive advertising language

In fact, there are some places of attention in every article, use the bad is the white burning money

1, keyword increase, hard to rob this rank

This depends on what word! If you do not have a data base earlier, it is recommended to start from the long tail words! Take Me Poly Fashion Mall is mainly the pitcher table category keywords, this time you go to enlarge the table, watch, even the shuttle, Lang Qin brand bid, then your money will soon burn light! Because these words are the subjects, is the hot word, the flow is huge, But the user's query industry is very ambiguous, the conversion is not high, this can be later have transformed data, before deciding whether to increase the vote! Of course, if you do not bad money, another matter, then a flow also don't let go!

Here is another point, to do Google, because the rate of clicks accounted for the quality factor, as far as possible before. Baidu is not so fastidious, do not do the basic all Samsung, what sort of rankings do you need to come, do not consider scoring factors my search engine marketing strategy: The subject of hot words, with SEO natural rankings, their flow is large, the target is not clear, not suitable for bidding, you can consider more stations or use of third-party stations, to seize a few pits. The long tail uses the bidding, adds the negation. My brand of natural ranking in the Google performance is very good, Baidu because of the site has been a problem, ranking has not recovered.

2, advertising words contain keywords or root, so that when the display into the red Word or bold, attract attention to this problem these days I have a lot of tests! The key here is: Do not include the keyword on the number, but also to see which direction users like to see!

I am from authentic, many styles, credit card staging, discount, bank Mall and many other aspects to write advertising language! I even tested the advertising language. "Tissot Day Shuttle Watch" or "Shuttle watch" or Swiss shuttle watch you will find a lot of secrets, the query intent is different, the query brand is not the same, the same way to write clicks also have a big difference! I have to take into account SEO optimization, the ad side analysis less, recently two or three days of hard work, the same bid, with the slogan to click From 5% to 20%

3. Attractive advertising language

The attention here is not only to attract, write the void, commitment is too big. This click is up, the conversion will be low! The most powerful explanation is the data! You can compare the final translation of each advertising language!

My industry is not the same, it is difficult to deal with a high price, and are very long time to return to the transaction, so the data base to be very large, I do not count. In addition to the industry's imitation products, the same product price from 20 to 200,000 yuan have! I don't know what kind of guy he is, so it's tempting to have to label the price in the ad, Preliminary screening of users. Such hits, I'd rather not

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