Alliance: An analysis of five local SNS Web site promotion methods

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SNS Market is now basically thousand oak, happy, school several large portal SNS sites occupy, this is not a few days before happy to prepare for listing in Hong Kong, can be seen today SNS website is no less popular than Tencent's QQ, especially in the absence of the introduction of SNS community in the period of time, is basically happy, School Eminence, registered users are more than a few billion, it is the popularity of SNS website, but also gave birth to the development of local SNS, but how can the local SNS site to get popular?

Local SNS website must avoid the gateway such as Kaixin, to survive from their slits, to do this is to learn the vertical subdivision of the site, local SNS site to bring us a vertical subdivision of the idea, can be based on a university, or a city of a region, This will be able to attract the mainstream of the young people, when have their own target crowd after it is easy to have the promotion of the program! The author according to their local SNS website focus on the promotion of the offline way!

One: Handing out leaflets

The author began to produce a large number of leaflets in the early stage of website construction. For the content of the propaganda page for a long time, the content of the page is very sincere and attractive, so in the leaflet in the university city, three filial piety, God temple, etc. to send, because the content of propaganda written well, and did not immediately be discarded as waste paper! Of course the Flyers are mainly for the young people, so at this point I passed the careful preparation to avoid becoming the target of the sanitation workers ' complaints!

Second: self-adhesive Advertising

In order to allow my SNS website to open the situation as soon as possible, I began to refer to the streets of the cowhide fresh ads, of course, my advertising content is still more attractive, so when I put these stickers to many university dormitory door, and did not become the object of cleaning, and because the comparison of good-looking, After a few months I went to see the ads and saved them very well!

Third: Mail Promotion

Although the current mail promotion effect has been greatly less than in the past, but because the hands have a lot of local e-mail information, so I use this information to carry out a mail promotion, although the effect is not very large, but still attracted some people to register!

Four: In the Internet bar to promote

Through the above three kinds of aimless promotion, although also found that a lot of people in my website registered, but the user's active degree is very poor, often registered the next day will not come, and some or to my website advertising, so I began to sum up their own failure, This time I went through a lot of analysis began my in the Internet café targeted promotion!

Because I am where there are many universities, including Fudan University, Tongji University, there are large, these universities are lined with many large internet cafes, and some internet cafes decorated with a five-star hotel like, so here to promote the purpose is very strong, so I contacted the owners of these internet cafes, With them to discuss the Internet Café IE home page settings and in accordance with the quarter to these Internet cafes a certain fee, and finally I and the local three more large Internet cafes signed an agreement, for this I spent nearly 1500 yuan! But the return is quite good! Registration volume and user activity increased a lot! has also gradually cultivated some loyal members !

After this successful attempt, I conducted a simple analysis, the result that SNS site is the most important to improve the user's active degree, and the Internet Café is very ideal place, many people try to register, found that is not bad, but also with the Internet café inside the people to play interactive games, Even what romantic love story can produce! So the effect is good!

Five: Expand the line to promote the scope of

After the successful promotion of Internet cafes, registered members have not been sustained development, after all, every day to the Internet café people flow on so many, and the Internet café users relatively fixed, so I will combine the successful promotion in the Internet Café experience, to the local to find a wedding photography agency launched a cooperation, For example, with the help of the website activity This topic carries on for one months the show oneself, winning the event, that is, the user upload photos, and then to the site members of the selection, the top three will be awarded, this prize is naturally a wedding photography of free personal photo shoot, this activity to build a relatively successful, Below I also briefly summarize the successful experience!

1: Because of this activity, so that the registration of the site has been the explosion of growth, many members in order to give their votes, but also invited a lot of good friends to register, although this is a bit false, but greatly improve the popularity of the site!

2: Members of the active degree greatly improved, many members in order to vote for themselves, active and other members of the exchange, many also became a good friend, along with the group also more up, the number of posts also increased a lot, we are happy to communicate on my SNS site!

3: The real name of the membership also more up, because the activity requires you to upload the real photos, so many members also changed the avatar, and this activity also let the album on the site increased a lot, after all, everyone has the beauty of the side, but also hope that they can be recognized by others, so this event held quite successful!

The above is my SNS website Promotion Experience Summary, this most is on-line promotion method, certainly in this period I also did the appropriate on-line promotion, for instance SEO optimization, the local forum promotion and so on, in a word, the local SNS website must have its own characteristic, At the same time to have innovative promotional methods can be in many SNS portal under the attack to produce a pretty good performance! This article is provided by the Union http://www.lianmeng.la, welcome everybody Exchange reprint. Reprint please keep the URL.