An analysis of how to create high conversion rate of mail promotion

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; There is no doubt that small and medium-sized enterprises are confronted with great challenges in terms of business and risk when competing with large enterprises. Large enterprises have a wealth of resources, can be invested in the development of important advertising and marketing projects. E-Mail has the characteristics of low cost and wide reach, and it can ensure competition on a fair basis by cleverly conceiving an effective activity.

The popularity of e-mail has created many opportunities for small and medium-sized enterprises. It offers far more scope and effort than previous telecommunications and media. In addition, it can not only convey market information, but also tailored to customers, and directly sent to personal inbox. As a marketing person, when the sending content becomes extremely simple and the cost is relatively low, the challenge you face is not just the recipient pressing the "delete" key, but how to get the receiver to actually open, read and respond to the message.

Reducing the likelihood that the recipient will put your information in the "Junk Mail Box" is one of the most important tasks in the e-mail marketing campaign. In addition to storing spam, the Junk mail box there is a deeper meaning: it means that all the time, energy and money you devote to the message is wasted, or that your intended audience is wrong, or that even though you are facing the right audience, the message is deleted or ignored.

The first step in preventing your e-mail marketing messages from being blocked as spam is to not send spam. If you do send a spam message (even if it is unintentional), it can cause your message to be blocked or blacklisted for a long time, which may cause any subsequent mail to be rejected. Most marketers do not want the spam problem to persist, and many are inadvertently contributing to the problem. In addition, spam can be simply defined as unwanted, unsolicited communications that are harmful to both the sender and the receiver.

Believe that everyone's mailbox, more or less will receive some ad mail, even spam. Do not know how to deal with it? is directly deleted, or will open to see it! For some recommended sites, or the invitation to register the letter, will not click to register it? Anyway, my mailbox every day will receive more than n spam and advertising mail, basically are directly deleted on the server. But just, just now, Kun received an e-mail, in the Ming know he is advertising, I actually clicked, and registered. This is why pinch? The reason is because the idea of this email is too ingenious.

This email is SNS website "Occupy net" hair, the title is called: "Your account activation success, please handle friend request." The general meaning of the text is that I am in the account of the active, there are handsome beauty to add me, let me hurriedly deal with. As an Internet practitioner, I certainly know this is deceptive, because I know the site, but never opened their pages. But because this email is unique, I still decided to take a look, see if there is no handsome girl looking for me, how they round this lie.

First click on the Mail "click here to deal with friends for instructions" link. Open the page, prompted me "as long as not logged in, your password has expired, please set a new password." In fact, I did not register, the password expired, plainly this is a fast registration of the page. I prompted the operation, sure enough, the mailbox received a confirmation of the registered mail. Then re-enter the password and log in. Hey, don't say, there really is a beautiful student sister plus my friend, and people in Beijing, and I a city. In addition to beauty, there are people to give me a message, there is also a group invitation.