An analysis of the network advertising market for the promotion of advertising "off"

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently busy for the website to do publicity and promotion of the preparation, especially in the network advertising to prepare for the next big. The rapid development of E-commerce has led to the prosperity of the network advertising industry. Taobao, Pat, Alibaba, HC website and so on, the current cost of advertising is all high, and show the momentum of sustained growth. Advertising also needs to bear a high risk, in order to avoid the emergence of the tragic scene, the network ads on the launch of a study.

Search engine advertising: mainly in favor of the form of bidding rankings, Google search engine keyword free promotional activities have contact, because it is Google staff help set the keyword, the effect is not obvious. In the form of bidding, although there are vicious clicks, vicious competition, but the overall still belongs to a more mature form of advertising, mainly the use of the client is more clear. It is also the main target consumer group.

Large portal sites: Sina, Sohu, Tencent, NetEase four portal advertising revenue accounted for 96.2% of the portal advertising market share. At present, most of China's flow of traffic gathered in the area, bringing together various groups of people, different ages. Large portal content contains a wide range of access to user goals is not strong, but users of such sites have a high trust. such as Sina, Sohu and other mainly by the news class browsing mainly to the social criticism of the majority of events. From the amount of advertising, this kind of website advertising fees are very high, the general enterprise and individual capabilities.

Industry Portal: Professional more strong, the crowd characteristics are more obvious, the target customers more obvious. At the same time the competitiveness is also relatively large, the industry in the industrial portal on the possibility of advertising is very large. Consumers have a wider range of choices. It is slightly better on platforms that are not centrally marketed, such as in the industry consulting category. Our website program Supermarket is an IT-related will consider choosing an industry portal.

Local portal site: regional division is more obvious, according to different geographical needs can try this type of advertising, the amount of this type of site relatively dominant. But also because of its geographical limitations, the effect of advertising may not achieve the desired effect.

Instant Messaging Advertising: As the internet for people to pass the tool immediately, in our own huge user groups, the application of a wide range of such as: QQ,MSN and for trading platform Taobao Ali, all contain huge commercial value, advertising has a greater appeal. High access rate and high exposure rate make this kind of advertisement position have high trust degree, it is very potential network advertisement form.

Advertising Alliance: mainly in accordance with the actual effect of network advertising to the site to pay the owner of reasonable advertising costs, but the Advertising alliance advertising mode has not been widely accepted by advertisers. At present, the domestic advertising alliance is mixed, large advertising alliance advantage lies in income stability, but the application threshold is relatively high. Small and medium-sized advertising alliances are very numerous, and have a variety of payment and delivery methods, such as CPA, CPM, CPC and so on. Advertising prices are not the same, to choose the right site owners have to visit the content of the site, traffic, quality.

Network Video advertising: Network video has developed into one of the Internet users important network applications, from the current Youku, cool six video streaming media development, network video has become the mainstream media. Network video than other advertising models have the characteristics of image, audio-visual, detailed, and other forms of advertising, relative to traditional banner, video advertising, vivid, image, favorable, interactive, can help advertisers better publicity and promote the website brand. Video ads are increasingly recognized by advertisers.

Online Community Advertising: the participation of users in the network community is very high, the user's behavior and preferences are reflected in the community. Blogs, podcasts, albums, and spaces can reflect the psychological and behavioral patterns of the user. Popular communities such as: Tianya, SNS type of Web site, Renren and so on. The network community is the place which people share the purchase experience, is also a product word-of-mouth dissemination way, this kind of website has the very big superiority in the advertisement delivery aspect.

Built-in ads: Online games are mostly mainly young people, and by the main, relative to this type of user's consumption potential is very large. But the game as an advertisement can not measure the effect of its launch, put the ads can not grasp the user to click the behavior of ads, and the game in the People's Congress immersed in the virtual situation, the basic ads will be ignored.

Whether it is the promotion of the website or the promotion of products, it is indispensable to advertising to promote it. In the increasingly competitive commodity market and advertising market, advertising way to choose more, but also to comply with the "advertising risk, put the need to be cautious," in the limited funds put into play the maximum effect of advertising.

Author: indications

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