An economic comparison of search, portal and community

Why are search engines, such as Google and Baidu, earning far more than the portals of Yahoo and Sina, and the income of the portal far beyond the horizon and other community sites? From an economic point of view, the rationale is simple, who provides services more valuable and efficient, who has more users, who are more profitable. &http://www.aliyun.com/zixun/aggregation/37954.html ">NBSP;

For the Internet, its essence is still the media of information, which belongs to information service industry. Therefore, for the user's information needs, whose service is more valuable and efficient, who can get the user's approval. Therefore, in the era of information flooding, Google and Baidu by virtue of accurate service, so that users access to information efficiency and relevance of high, its value is greater than the portal.

From the main body of the service, search engines and portals can be regarded as the service of the Consumer-to-consumer, while the community website is the service of the services. Clearly, the value and efficiency of the service is much greater than that of Consumer-to-consumer services. This is also the traditional economic sector, why the organization of enterprises to replace the individual workshop reasons. Although the personalized Consumer-to-consumer market can meet diverse needs, in terms of efficiency, it is still more efficient and more powerful in service delivery.

Then you may ask, why Tencent QQ business value is also higher than the portal Sina? From an economic point of view, as if we have to play mobile phones every day, Tencent QQ has become as convenient as mobile phone service communication tools, this is the other community sites do not have the basic needs of service capabilities. And, like the waterworks, the IM field has the scale effect, the more users, the lower the marginal cost, the higher the value, the more powerful the service capacity, presenting the "Matthew Effect", the more difficult to surpass later. The key to the success of SNS, such as Facebook, is whether it can be a fundamental demand for people and a strong enough value creation or service mechanism.

Morning Friend recommended a website: www.ranknow.cn is a website data evaluation and analysis system. Functions and ttp://tool.chinaz.com/or http://tool.alimama.com/are basically the same, but the packaging is good-looking, feel very valuable. Obviously, the user experience is often more important than the actual functionality. Innovative user experience can also create new value! For the site, this is also a matter of great importance. For example, Tencent's QQ doll image has greatly enhanced Tencent's brand value.