An enterprise affects an industry Haier's leading role in addition to PM2.5 technology will become standard air conditioning

Those who have the leading significance of the enterprise, can always promote and guide all industry and industry forward. With the rapid and expanding of China's industrial innovation speed and advantage in recent years, an example of an enterprise promoting an industry and an industry has been gradually increasing. Take the air-conditioning industry as an example, in the recent 20 years of rapid development and change, due to a company in the technical field of innovation, Europe and the United States and Japan monopoly air-conditioning technology is completely broken, China's air-conditioning began to show the global leader's strength. And the enterprise that has this influence and really affects the whole air-conditioning industry is Haier. Haier launched in addition to PM2.5 technology is expected to become the 2013 air-conditioning products standard days ago, Suning, GFK, China and upstream manufacturers jointly released the "2013 China Air Conditioning industry white paper" mentioned in the "Air purification function due to PM2.5 or become the standard air-conditioning products this year" argued again. As China's air-conditioning industry technology benchmarking Enterprises, as early as 2011, Haier will be the world's leading to remove PM2.5 air conditioning, the birth of this product not only filled the air conditioning industry to remove PM2.5 technology gap, and in the industry caused by other brands competing imitation. "Haier's innovative influence is bound to speed up the entire industry in the field of air purification product development and popularization, in addition to PM2.5 technology or will become an important standard air-conditioning," experts predict. This prediction is not groundless. Starting with a "haze war" detonated in most parts of China at the end of 2010, some enterprises began to innovate and develop related products. And as the air-conditioning industry has always focused on health and innovation of Haier, in March 2011, Home Expo will be the leading industry introduced a PM2.5 air-conditioning. The test report released by the environmental and health related product safety of China Disease Prevention and Control Center shows: the product uses 1 hours, PM2.5 removal rate of up to 99.5%, for consumers to restore a non-polluting, pure living space. With this product in the industry, consumers among the enhancement of influence, many mainstream brands in the industry soon followed up with the introduction of related products. 2012, in order to meet consumer demand, Haier air-conditioning also launched in addition to PM2.5 cabinets, hanging products. These are enough to show that Haier air-conditioning in the field of air purification has a leading industry strength. For Haier air-conditioning in the field of air purification innovation strength and influence, the experts also gave a very high evaluation. They believe that in the industry in addition to PM2.5 air-conditioning embodies the two core competitiveness of Haier: first, the ability to grasp the needs of consumption accurately; In the internet age, consumers are the dominant force that can influence the direction of the whole industry. Haier is able to grasp these two points, it has proved that it has affected and promoted the development of the entire industry forward. From "Unknown" to "notoriously", a short span of two years, PM2.5 has become the focus of attention of the whole society. In the area of health and air-conditioning, in addition to PM2.5 air-conditioning has become the user's most concerned about the product. China statistical Information service from national statistical OfficeThe Center (National Bureau of Statistics sentiment) released the "China Air-conditioning industry 2012 consumption Hot Spot analysis and 2013 consumer demand Trend Report" shows: in the consumer to choose the product with the air purification function, In addition to the attention of PM2.5 air-conditioning more than 50% of the users, including Haier, in addition to PM2.5 air-conditioning users pay attention to the proportion of all brands, is the most popular consumer health air-conditioning brand. In this respect, industry experts also pointed out that the rise of the PM2.5 index has led to the air purification market capacity, and Haier in addition to the birth of PM2.5 air-conditioning has redefined the air conditioning purification air market, creating a new space for development. Obviously, as the leader of the industry innovation trend, Haier's user-centric innovation model has injected new impetus into the whole industry innovation, and will continue to lead the pace of industry innovation, continuing to influence the development direction of the whole air-conditioning industry.