Analysis and discussion on network promotion case clothing shop

Network promotion is to use the Internet to carry out promotional activities. The objects can be promoted by enterprises, products, government, individuals and so on.

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Broadly speaking, enterprises from the beginning of the application of domain names, leasing space, the establishment of the site even if it is involved in the network promotion activities. And usually we refer to the network promotion is through the Internet means of promotion and other activities.
Narrowly speaking, the network promotion of the carrier is the Internet, leaving the promotion of the Internet can not be regarded as network promotion. and using the Internet must be a promotion, not something else.
The above concept of network promotion is more empty. There is a comparison to be able to identify, we can compare with some concepts, a clearer understanding of network promotion.
With the network to promote the concept of similar network marketing, website promotion, network advertising and so on.
Network promotion and network marketing are different concepts, network marketing focus on the marketing level, pay more attention to network marketing to produce real economic benefits. and the network promotion emphasis in the promotion, pays more attention is through the promotion, brings the website traffic to the enterprise, the world rank, the visit quantity, the registration quantity and so on, the goal is expands the promotion object the popularity and the influence. It can be said that network marketing must include the process of network promotion, and network promotion is the core of network marketing work.
Another easy to blur concept is website promotion. Website promotion is an extremely important part of network promotion, because the website is the main body of the network. Therefore many network promotion includes the website promotion. Of course, network promotion also do not website promotion, such as offline products, companies and so on. These two concepts are easy to confuse because the network promotion activities throughout the life cycle of the site, from the site planning, construction, promotion, feedback and other sites exist in a series of links are involved in the network promotion activities.
Network advertising is a means of network promotion. In addition to network advertising, network promotion can also use search engines, links, network news hype and other methods to promote.
With the rapid development of the Internet, netizens will be more and more, so the influence of the network will be more and more big.
If you do not want to do an island of information on the Internet, you need to effectively realize the network propaganda. Network promotion is currently the least investment, the fastest, the best effect of the expansion of visibility and influence of the form, is to promote the object through the network to enhance visibility, to achieve the expected goal of one of the most powerful guarantee. To the enterprise, completes the network promotion, may bring the economic benefit, to the individual, may let more people know oneself, knows more friends.

Online shopping mall more and more, and with the continuous deepening of e-commerce trends, online shopping malls are more and more profitable. So in this big background clothing mall Network Marketing is more attention. Today a little s and everyone casually chat under the network marketing of clothing Mall:

(1) Search engine marketing--the most popular way of network promotion

In Baidu, GOOGLE, Yahoo and so on to do free publicity, to expand the visibility of the site. The way is divided into: Search engine bidding advertising and SEO optimization two ways.

(2) Industry website Advertising

In search engine promotion at the same time go to Professional Apparel information class Web site ads. For example, in the Foreign Trade Clothing forum, I love my clothing fashion network, I love my dress network, as well as a variety of clothing brand information stations and other clothing to buy people focused on the site to do publicity, attract interested buyers.

(3) Network media cooperation

Cooperation between the media is a certain complementary advantages of the site between the sharing of resources to promote cooperation. With some well-known online apparel web site cooperation, respectively, their own apparel order display set up on the other site, so that users can find our products from the cooperation site, to reach sales.