Analysis and comparison of network channel operation

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According to incomplete data reports, according to the domestic most of the "OEM" manufacturing status quo, mostly still in the pattern of traditional business model, this reflection basically determines the direction of the industry to expand the way. From Word-of-mouth to telemarketing and the evolution of customer visits, it is obvious that the traditional way of selling is in the current market is the absolute disadvantage.

According to the comparison between network market and traditional line, most of them belong to the advantages and disadvantages of channel operation and resource cost. By the author of the great Dongguan area, along with the Internet SEO, the rise of the army, O2O model of the birth and industry development, etc., for many traditional manufacturing market expansion seems to be close to zero.

This part of the disadvantage is mainly reflected in the efficiency cost and customer transformation, such as the focus of the following is the operation and channel, according to the traditional manufacturing industry perspective, can be roughly as follows:

I. Operational level

From the docking of online channels, most of the market business staff can basically achieve a one-to-many service. By the wide characteristics of the Internet, the customer's source is in a relatively accurate crowd attribute. Through a series of current database marketing, at least has satisfied the semi-automatic business operation system, and then complete the corresponding personnel cost management and control.

II. Channel Maintenance

According to the past business source, industry and industry, business and business relationship between the competition, this kind of customer channel maintenance, also closely with the transformation of business model into the information stage. As a result of this change in business model, the establishment of online channels often means a lot of opportunities and customer markets. Different from the high cost of traditional media, today's network channel is far less than the same medium effect one-tenth consumption.

III. Industry Analysis

Combined with operational channels, resource control and comparison, we can not find it difficult to choose such a development model, even in the so-called "discriminating" development. But the industry's overall situation has been limited by the "28 rule" of the economy, but even so, the threshold and operating costs of existing industry markets have fallen sharply.

In recent years, the rise of network marketing has created a number of groups, "sell opportunities" and "buy development" two-way crowd, according to the definition of the boundary between the service provider and the customer, from the surrounding industry, traditional enterprises have a specific inherent mode, whether it is development planning or internal management, Most of them do not jump out of the industry framework. In addition, regardless of the customer for risk input and output evaluation of the wrong direction and insights, and talk about how to develop?!

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