Analysis on the key points of brand positioning of start-up network companies

For the creation of a new network company, the logo and brand concept may be the two most important factor. Not only to consider fixed brands, there are a number of additional elements, including web design and user interface, internal graphics, print, marketing and transformation goals, and even consider the mobile terminal brand positioning. In short, there are many factors to consider, the author of this article Jake Rocheleau summed up some of the points, perhaps useful.

I've always suggested that startups be able to spend at least a few days on a thorough brainstorming session and plan the Company's blueprint well. Including the company's domain name, logo font/style. Ask yourself: "How do you describe a website?" "The answer is more than one, and needs to be fully developed by our own team."

There must be no creative inspiration. To think of starting a business is by inspiration. At the same time, in the process of positioning their brand, will be from the experience of many companies to get inspiration. Many designers think of this as plagiarism, but outright copying or stealing, and the use of their own ideas for reference is completely different. I personally would like to appreciate from their own site to learn some of the most characteristic of the design. For example, Google site Internal page frame clear, the layout is very damp. This can be used as a template for their own website, or do not have to emulate but can directly affect your design creation.

Brand concept is more valuable than a simple web interface. Dropbox's homepage has a video about the company's development and a number of very useful apps. Many people like this style, and have to follow their own brand, which is good. Spend 2-3 hours listing the ideas of each website to see what details will attract you to follow.

Screenshots are designed for easy browsing. Web designers have been accustomed to a lot of logos, business cards, web sites and other design show.

My personal favorite pattern tap. The company is not limited to a single page display category, they design the user interface elements are divided into a number of categories, including the footer, landing page, navigation, text box buttons, tags, thumbnails, picture AutoPlay, and so on. Users can register for free, in the station to set their favorite page style.
If you want to find a variety of personalized logo, I recommend Logopond. This brings together a lot of the latest and best brand logos. According to their Buysellads profile (online Mall), the site can generate 3 million-4 million pageviews per month (requests made when visiting the page), which is visible in popularity. Logomoose is another logo design site, in recent years rushed to the red, they also specialize in open Bo and forum for members to exchange experience.

Goals are not as simple as words. Entrepreneurship should be aimed not only at profit, but in maximizing the benefits of users. You want to benefit the user, but also want to make your site popular. Can you have both worlds? Of course.
Learning from predecessors is a good way to determine your own goals. For example, if you want to publish a social news story for your readers to share, you can draw on Reddit and Digg's previous publishing processes. Through the marketing strategy, may establish the fixed audience group. How do you do all this?

I've always thought that brand positioning and goal setting are the foundation for the company's eventual success. Everyone to the success of the evaluation criteria are different, so do not need a year to earn 2 million dollars, as long as the company can profit, their own happy, it can be.

When the user first sees your business card or the brand style of the website, it will be based on your logo and page style to come up with a predetermined judgment. This first impression is critical to establishing customer communication and enhancing customer support in the future.

Potential users or members generally do not take the initiative to browse your site. So you have to use the perfect logo combined with marketing strategies to attract them to stop. In the first few seconds, users will want to figure out what your company does and what it's worth to stay on. This is why the signature of the first impression is so important.

Brand design, logo copy and signature is very important. For example, MySpace used the slogan "Myspace–social Entertainment", which is now changed to new Myspace re-design, and the latest sign of the newest iOS app, Oink, is "oink–rate the Adventure ". So keep in mind that the company signature is not necessarily in the logo, but branding is an integral part of the entire brand's web page and print design.

For logo design, I do not like to make suggestions, because there are many different methods and techniques. It is useful to observe some related websites. Use of icon design, illustrations, vector graphics and other graphs will definitely activate the text.
Because many companies, including emerging internet companies, can raise their profile with only basic logos and business cards, many people will question why I have to use graphic design. In fact, however, marketing tests and research have found that using a little vector design on a logo will attract users. And you can send pictures to different sections of the station, but the logo is not. For web design, in addition to the icon/illustration, the 16 pixel favorites icon is also a very important element.

There are many templates to learn from, I try not to choose a very special company. However, as a case study, we should pay attention to the use of marketing strategy of the website template. Here are 2 Web sites: The techniques used are interesting. The first is template Monster,logo has a very cute little monster head. This is the small icon, the template Monster brand led to the mainstream. The second is woothemes, which also adds graphic elements to its logo. The techniques used in these two sites are not very different, but they are actually quite distinct. Their logos are so vivid that the user never forgets. This is similar to the dream Template design, using multi-color text layer to highlight the logo.

The world is not perfect, logo design is the same. It takes time and creativity to build a brand, brainstorm with the team, and is very necessary.

Source: Webdesignledger
Translation: Antonia huang@damndigital
Tai@damndigital: Wayne
(reprint please indicate from Damndigital)

About the author: Jake Rocheleau
Social media enthusiasts, internet entrepreneurs. You can communicate with jakerocheleau.com through his Twitter@jakerocheleau and personal website.