Analysis of enterprise website should pay more attention to brand promotion

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Time goes back 3 years, at that time doing search optimization is not a lot of people, and at that time there are not so many so-called seoer, most enterprises although already know the Internet is the future trend of development, so although have their own corporate official website, but also can only as a corporate image show it, Did not get traffic in the search, this is what I saw at that time. In the following two or three years, SEO industry began to prevail and instant to hot, so Seoer also began to become more and more, enterprises also began a large number of recruitment of these talents into the enterprise, personal Webmaster also began to expand constantly. Until today SEO also began to gradually decline down, so what is the cause of it?

Difficulty in competition leads to seoer career change

Take a moving industry example, in two or three years ago Baidu did not how much of the moving site, a little bit to promote the awareness of people can move a moving industry site easily pushed to Baidu homepage, that time to do a ranking is not difficult, although the flow of such words is not very, But it's enough for a moving company to have a transformation.

Look back to see now moving industry search word is still so point flow, according to the author understand this kind of word generally Baidu estimated daily traffic is around 80-500. This traffic for the general webmaster rarely will do this kind of site, but many moving companies on average will have a site in search optimization, and even a company dozens of of websites in the optimization. This is also the reason for the continuous increase in difficulty, casually search the first 20 pages of the results page is the site's homepage occupy, can be seen how much competition. So a lot of SEO in this competition more and more struggling, can do up to the general is a solid strength, on the contrary did not do up those or have been discouraged to leave the industry.

Changes in the commercialization of Baidu

Believe that now still adhere to the industry in the people should know that Baidu for their own interests are constantly changing, and is playing a user experience such shameless excuses in the change. For Baidu to promote this will not have to say, who gave it money it is good with WHO. If the day does not give him money, let your site disappear without a trace. Look at the natural rankings search results page, a little "cool" point of the seoer can do the home page and a long time, there is no strength to say! But Baidu will not always let you occupy here, every once in a while basically will change a batch come up, the purpose is what is unknown. Probably don't want to let these stationmaster leave! After all, he still needs these stationmaster to provide the resources for them.

Enterprise website should pay attention to brand

SEO is nothing more than the site's keywords to do Baidu home page, and then from where to obtain users, access to traffic. and turn it into a deal. But we do this site is not by early spent a lot of money, and then went up, converted for a period of time and began to return to the original point. This will only let enterprises spend a lot of money. We should put our mind on entering the website of our company, if we can keep him and become a permanent fan. Therefore, in these corporate sites to do this, the first site to be able to provide users with a good environment, but also need to meet the needs of users. Let users constantly come to your site to get new information. In this way, users can be "captive" for a long period of time, not to be lost. In addition, we should pay attention to brand image, a corporate website as a corporate image display, then must have their own brand influence. Let the user remember what you this site is, what name, what the site is. If you can do this, even without Baidu, shielding Baidu. So there are still a large number of loyal users come to your site every day, and through Word-of-mouth marketing constantly add new users, this is the enterprise site should do.

Well, the author 1:30 will also only think of here, more need everyone to share the reference, the lack of places I hope everyone to participate in the discussion, mutual, thank you! This article originates from the petty bourgeoisie female http://www.xiaozinv.org/yifu/52.html original, reprint please indicate the article origin.