Analysis of five ways of brand promotion in liquor store

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Electric Dealer's brand has always been the key to the success of the website, is also the user is willing to spend on the site of the key, in the wine and water utilities have a lot of sites, although there are traffic, there is consultation, but the conversion rate is very low, and even some users in the site, but immediately canceled, but also some do not believe that the site payment system, Do not believe that the authenticity of the site products, and the choice of goods to pay, all these circumstances believe that the operation of the operating experience of the friend is very clear, then this distrust why? I think that is the brand of electricity, the user has not heard, did not see the site he dare not buy!

Spread, wildfire, hundred thousand ... how to let the wine shop brand virus spread out? This is what I want to express today.

I. Brand POSITIONING

The beverage industry is not deep in electricity consumption, belong to the half mature stage, I think the Wine Mall to do brand promotion, the first brand positioning is the premise, the white is "slogan", Shout What "slogan", as gifts to send the brain platinum, he interpreted the brain platinum is a gift, the use of brain platinum. Also such as the Jiuxian network of the earlier "slogan" is "buy real wine on the Jiuxian net!" The definition of wine and water utilities and the theme of brand promotion.

Of course, this is a more obvious "slogan", like some others such as also buy wine, know that this is a well-known wine mall, this is the invisible brand positioning.

Ii. hard and wide

Hard advertising you should be very familiar with, TV ads, online advertising, this is a burning money of the live. Jiuxian NET is a, through a large number of financing hit the money to buy ads, the line goes hand in hand, at present, the Jiuxian network can be said to be the leader of the wine and hydroelectric business. Then this kind of burning money marketing way is not ordinary liquor and water utilities can afford.

Third, question and answer platform

Question and answer platform to do brand promotion, this method to do network promotion friends should be very familiar with, common Baidu know, search and ask, Tianya question and answer, in general, many network promotion friends are "Wang Po sell melon Puff" type. The author said here that the use of the question and answer platform to do liquor and water utilities brand is not such.

The author proposed is to apply for a liquor and water utilities official question and answer account number, such as Baidu know, Baidu know that there is an open platform for Baidu, formal companies and brands can apply to open this interface. The official account answers questions and can publicize its official brand in the course of the answer. The 2nd to remind is that the content of the answer must be impartial and objective, and really help the user, rather than as said above, "Wang Po Sell melon Puff" type of content, of course, the answer can be invisible focus on the promotion of brand, but can not, must have a degree.

Iv. Advertising Alliances

The common mode of cooperation of the Advertising Federation CPC, CPS, CPA, etc., specifically what the meaning of the author does not say here, do not know friends to search engines. Since we are advertising the brand, then the ad League Ads series theme will be noted, if it is to sell products, perhaps a lot of businesses to show the promotional activities of the pictures, activities of the text, of course, so very good, can use the flow of activities into the site, resulting in transformation. But the author suggested that brand should be displayed to the theme of advertising pictures and text for living, with promotional activities. Promotional activities focused on concessions, discounts, activities attract people, and then the activities of the business is not every day, the cost is not allowed, the appropriate to do a great deal.

V. Soft Wen

Soft marketing has been a popular brand promotion method for small and medium-sized enterprises, because of its low price, flexible way and widely favored by enterprises. Liquor utilities use soft Wen for brand promotion can start from three aspects, 1, soft promotional activities, combined with the latest promotional activities, the organization of soft text, 2nd, hot news, the latest hot news, such as the front-end Time rice wine Yue Longshan events, can organize the views of the news events of the soft text; 3rd, Business cooperation propaganda, such as Jiuxian network always reported with different wine merchants cooperation is a good example of learning.

The above is Yu Mingzhu-wine Network (http://shop.7979la.com/) website editor for wine and water utilities a little understanding, personal views, such as improper place, please forgive me! Reprint please indicate the source, thank you for your cooperation!