Analysis of four navigation in optimizing the position of the website

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Referring to SEO optimization site, we first think of is "a center, two basic points", and visit a website, we will first pay attention to the navigation of this site, a site navigation is like a book directory, with the search function, reporting function, guidance function, Through the site of the navigation we can understand the theme and positioning of the site, with the role of leading the reader, it seems that site navigation in SEO optimization site has a pivotal position. When it comes to Web site navigation, what does the Web site contain the four major navigation, the four navigation in SEO optimization site in the exactly what role? Next I will combine my SEO optimization site to everyone together to explore SEO optimization site of the four major navigation.

1. Main navigation.

Dominant navigation site is located on the top of the site, usually the main navigation of the site mainly includes the homepage of the site and product news columns and each single page of the import link. From the perspective of user experience: In general, navigation on the column or single page, is the site's most important, essential content, but also SEO webmaster hope that in addition to the home page, most want someone to click into some of the pages or want someone to understand some information. From the perspective of Search engine optimization, the main navigation site is located in SEO optimization site F Area of the most important parts, search engine spiders are the most valued, the higher the weight of a position, at the same time the main navigation on the site also layout of the product news columns and the import of each single page link (each two-level column reflow settings), is to set the entire site back to the core of the part, so whether from the user experience or from the perspective of Search engine optimization, the main navigation of the site is an indispensable part of a website.

2. Auxiliary navigation.

Refer to the deputy navigation, we all know is Sang navigation, usually the site is not deputy navigation, only in the site as a picture of the case, will be at the bottom of the site plus vice navigation. The purpose of the auxiliary navigation is mainly from the point of view of search engine optimization, which mainly consists of the anchor text links of main columns, single pages and some important pages in the website, which is not only helpful to guide the spiders to crawl the important pages in the website. At the same time, Vice navigation is also a part of the Web site, SEO optimization is an important part of the site, a site can have no deputy navigation, but if there is a deputy navigation as icing on the cake, more conducive to site optimization, improve the site keyword ranking.

3. Breadcrumbs and breadcrumbs.

Crumb Navigation in SEO optimization site is not as important as the main navigation, but its importance in the site is also not to be overlooked, we all know that the site is the main navigation in a number of columns to switch between, including the various two columns (product columns, news columns) and optimize the site within the important page (single page) between the switch, and breadcrumbs navigation is mainly home, level two directory and level three of the directory between the switch, such as home-news column-News detail page, each level is written as anchor text to understand the form, this not only enhance the user experience (users will know where they are currently located, user-friendly flow) Also has the search engine's crawl, also lets the search engine spider understand your SEO optimization website structure.

4. Site Map.

Mention site map, I think you seoer may think of sitemap.html, Sitemap.xml, sitemap.txt site map, these site map system to do, is conducive to search engine crawl, but also we will submit the site to Baidu, Google, Yahoo major search engines to retrieve important documents. And here I want to say the site map refers to a single page containing the entire site page, this single page is usually required for us to manually add, but this page is like the bridge page we need to work on this page outside the chain, and to the entire site other pages also layout this page links, Balance the export links on this page. Site map contains all the pages of the entire site, so more conducive to search engine crawling and retrieval, conducive to the optimization of the site.

The above four navigation is SEO optimization site of the four major navigation, I hope you seo webmaster can reasonable layout of these four navigation, through the four navigation will be the entire site together, so that the entire site to live, so that the performance of the entire site to get a greater increase in search engines to get a better ranking.

Article from Shanghai SEO company http://www.teachseo.com.cn/, reproduced please indicate the source