Analysis of international network popularization channel in industrial enterprises

Analysis of international network popularization channel in industrial enterprises

See a peer reply, said I use the case imposed on the Chinese people is not. I'm not able to read and get frustrated with my article. However, here I would like to make it clear that the examples I have cited are examples of Chinese ordinary businessmen in the international case, the principle of application is the general principle of economy, in addition, I am concerned about the international posture of Chinese enterprises, which is actually my main goal of writing this series of articles.

As more and more Chinese enterprises break into the international market, it is not feasible to adopt the domestic marketing method completely, but it is not feasible to adopt the marketing methods of other countries completely. There is an international bias against the Chinese product itself, which is hard to break through in a short period of time, a need not only for a company but for a group of Chinese companies to work together.

When an industrial website is built, it is to promote him.

Industrial enterprises such as Web site network promotion channels, search engines, corporate Yellow Pages, industry directory, business-to-business platform, industry portal banner, text links and other limited categories, the rest are not very applicable. In fact, these channels, whether the enterprise itself is a lot of network promotion companies, we all know, but how to use the reasonable and effective, the doorway is very shallow.

I think this is a case in point.

This year Hanover CeBIT, I contacted a Chinese ups manufacturer. According to my investigation, they are in the China UPS industry in the first group. By talking to their salespeople, they learned that their budget for internet marketing this year was invested in Globalsouces, Europages, and Yahoo respectively.

Globalsouces is a business-to-business platform that is positioned to be similar to Alibaba.

Europages belongs to Enterprise Yellow Pages

Yahoo belongs to search engine keyword advertisement

Generally speaking, this enterprise in the network promotion aspect, also calculates spreads, each channel has the involvement, but if makes the further analysis, its choice aspect still has the place which is worth discussing.

Business-to-business Platform:

The enterprise chooses Globalsouces as their business-to-business platform to promote the media, from the industry point of view, there is no mistake, from the entire electronics industry, Globalsouces has obvious advantages, from the buyer structure, the Global

-souces already has a more mature international market distribution. I have always been more optimistic, but also in globalsouces it provides users with more than just the Internet experience, but also in accordance with industry-classified journals, although there is no free service, but value for money. But from the stage of enterprise development, as well as the nature of enterprise products, the enterprise Choose Business-to-business Platform, there are some mistakes.

If an enterprise already occupies the position of the industry in the Business-to-business platform, when the enterprise's product itself has reached a certain level of international competition, when the enterprise production is not for ordinary users of large equipment products. Companies must consider abandoning a comprehensive business-to-business platform. If this time still stay there, not only for the image of the enterprise itself is a damage, but also lead to the loss of major customers. and the entire international scope, the breakdown of a number of industry catalogs, segmentation of the industry business-to-business platform to remove Asia may be almost zero. Because Business-to-business platform, it is easy to cause the loss of corporate personality, he is more prevalent in Asia, is the Asian tradition has been a processing base. We can also find that the internationally renowned business-to-business platforms are mostly in Asia.

Similar to Alibaba, Globalsouces,made in the Business-to-business platform for what kind of enterprise:

Direct consumer Goods

Industrial Parts OEM Manufacturers

Application Tools OEM Manufacturers

A small, low-tech instrument or apparatus.

Enterprises suitable for the initial stage of development

Enterprise Yellow Pages and industry catalogue

I have always preferred with the enterprise Yellow Pages, and industry directory, compared to the business-to-business platform, they in Europe and the United States charge is not high, but the enterprise's personality can be fully reflected, especially the industry directory. The international scope has done very outstanding industry catalogue, many industry breakdown industry's giant all has landed there, is the real high level enterprise competition place.

The main purpose of the company's Landing europages is to expand its market presence in Europe, a decision that is very accurate. The marketing activities of industrial enterprises and other consumer goods marketing activities are also inseparable from multi-channel, because the world's people, even a national people, their effective access to information are different, where the effective way is that they understand the way products, and their decision to buy products often different ways. For example: a buyer through the website to understand the enterprise, but is accustomed to printing materials, decide whether to buy the enterprise's products, so that the two-pronged approach is indispensable. The technical complexity of industrial products often determines the unilateral path of the network, it is difficult to generate orders.

Europages is also a multimedia choice, network, magazine, CD-ROM, and corporate propaganda. The company, in a year's time, may find that the profits they bring from europages are not as good as globalsouces, but after a few years they will find that Europages's influence will enable them to completely get rid of globalsources.

Search Engine keyword ads:

This is currently the world's most popular network promotion channels.

The company chose Yahoo to complete their international promotion, I feel a little puzzled. First Yahoo in the global search engine market share, completely less than Google, the best in the United States, also accounted for less than One-third. Second, personal work experience, Yahoo in the world's search engine advertising account management is extremely inefficient, if a company wants in 10 countries to publish keyword ads, and then Google may need 1 weeks, Yahoo