Analysis of Network Marketing promotion Strategy system (I.)

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As a result of the network marketing This comparison system, I divide into several pieces to write! Roughly the following three parts!

1 How to find the customer's strategy.

2 tips on things.

3 software and tools used.

Today, the first part, if you find a customer's strategy.

How to find the customer's strategy.

1. Foreign trade website Construction strategy.

2. Foreign trade business process strategy.

1. Conversion rate of orders. Usually 100 IP brings an order to the business industry. and Business-to-business is not. Ggad inside 1000 IP there are 10 enquiries. There is an order for 10 enquiries.

2. The establishment of service consciousness. The domestic website construction is good to put aside regardless. Foreign website Contact Way all write clearly, add 800 telephone to put home. His contact information is very detailed, contact address, telephone, map. EMAIL. Email to write clearly what time online and so on. Reply in time.

3. Website Construction strategy, website integrity, foreign customers often search your company's name and Web site, customers actually find your information online. The more information, your company is more reliable and honest.

There are many companies that are not doing well, so there is no inquiry. Foreign websites and the introduction of Third-party certification, the United States website usually has BBB logo, in China is like AAA certification. The United States for personal privacy are certified, registered users can be assured. There are also sites with shopping cart procedures, many sites have visa logo. Many customers will believe that his credit card number is not leaking. At home, we can do this to get a message. The website generally must have the Deng type code. Foreign customers will be more assured, at least in the Tang-style web site to find your company's information. There is also the introduction of GVM information, if the GVM website and school site with your information or links, the credibility is also high. Registration of the domain name, to have your company's information, domain name registration time is also a manifestation of integrity. Usually register for ten years domain name and register a year domain name this is different. The website design is neat, the content has no typos, the language grammar is correct. The performance of the mailbox form, as far as possible with the pay box. As far as possible with the company domain name information. In the eyes of foreign people, free with deceptive nature.

4. Focus on search engine optimization. Yahoo directory is more worthwhile, although more expensive, but the cost can be collected back. First keyword, second original content, third website update, fourth external link.

(1) Key words are more important, your product page or your company page, to enter the first three pages of the search engine. This is more important, three pages after no one will read. Pay attention to do long tail keyword, can bring a lot of flow, the goal is accurate, the order success rate is high. Long tail words are more targeted. Customers can find the products he needs.

(2) original content, GG ranking algorithm inside, if your content is copied, you can not have a good ranking. Do not collect. Detailed description of the product.

(3) Continuous update, performance site integrity, the site is alive, content updates, search engine spiders will often update the site and the content of the site included.

(4) is the external link, the function is very big, has many high-quality links to vote, your website Prestige degree also can be high, also proves your website prestige is high. In particular, GVM or school website to you to do the link, especially important, it is easy to dominate the rankings.

(5) When doing sales to guide users, not immediately talk about business, if your customers stay in your product awareness stage, your product price is difficult to mention. Whichever price is cheaper, use it. If you have a good understanding of your company in addition to the product, it is not a price advantage for your sales.

(6) Foreign website functions highly integrated, customer email address subscriptions, shopping cart implementation, payment gateway integration.

(7) Multi-channel expansion of business. <1> in the form of business-to-business, our national business-to-business industry is relatively developed. Underdeveloped abroad. <2> seo. <3> foreign business-to-business Online, ebay and so on.

Business process Policies

1. An order can be reached by an effective contact of about seven times. 2. More than three times the purchase is a stable customer. 3.10 times after the order, the customer has recommended you up to 7 times. 4. The cost of acquiring a new customer is five to 10 times times the cost of maintaining an old customer.

(1). Potential target customers, will often encounter the request, when you answer, a lot of ask will stone deep sea, this is why? First, your price is not competitive, he went to other places to ask, second, he did not want to buy your things. Although he asked, it does not mean that he will order immediately. We need to have a needle to see if he is looking for an industry-oriented claim. Second, send two emails. The first content is your simple product catalog, the second one, two days later send an e-mail, content is asked if he received the mail. Remind him to order. If the target client is real, he may order, and if he doesn't answer it, it's not a real customer.

(2) The customer orders, one to two orders. He is a trial, this stage we have to focus on training, when the customer is only placed on the surface of the product, he is very concerned about the price. We should do some work to make the price factor a secondary factor. What kind of work should we do?

Depending on the industry, order a series of emails, this is the Mail marketing series, we have to prepare about five to nine emails, each email subject is a different product line, the content here can not be product sales promotion, or urge him to buy, should do some articles of the introduction of things. Make him believe in you and reach a professional. To distinguish other emails.

If he agrees with what you write, he has increased trust in you, looking at emails, looking at what messages he sees, what emails they respond to, what they don't look at, and so on, which can be implemented with a single software, so that we are targeted at making emails, We can focus on the message of replying. Messages that are not valued can be improved. Through these emails, some customers will reply to you, or call you directly, have a reflection to send out the product catalogue again, if the most detailed. Through the PDF via email, can also express.

Wait two or three days later to call to ask, have not received the catalogue, there is no look at the product, is not satisfied, but also ask him is not decision-makers. The next third step, the buyer confirmed. After two purchases are called to be the buyer, can not call customers, this buyer we have to focus on training, may be bought two times after the buyer has no news, this time we can not lose heart, we have to continue to develop him, each month each quarter of your new product updates, or inventory, you have to send e-mail to inform him. He may also ask you to buy. Finally become a stable customer, this time your relationship with the customer has been very stable, to the depth and breadth of development.

Source: Ningbo SEO

URL: http://www.bbs-nb.cn/blog/post/wangluoyingxiao.html

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