Analysis of operation mode of Dropbox no evil methods to preempt users

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Dropbox is a commonly used network storage services, can achieve more than one computer file sharing and synchronization files, Dropbox provided the initial free space is 2GB, can be increased to 10gb,dropbox by invitation to the operation of a lot of recommended skills, for Internet software developers for reference.

Use experience

Any Internet product success is the first factor is the use of experience, Dropbox experience is very superior, do not occupy too many system resources, download speed, upload speed is also fast, several G files are usually a few hours can be downloaded, good transmission speed is a cloud products must.

Recommendation mechanism

Dropbox recommendation mechanism is the standard viral marketing, new registered users only 2G of space, if users want to increase their free space to 10G, it is necessary to invite their friends registered, every successful registered friends will let their own storage space increase 250M, so, Users can reach 10G space by registering with their 32 friends.

The recommended approach is also varied, Dropbox offers three, 1, shared links, and users can send invitations to Facebook, Twitter, or their own blog. 2, through the mail address Book sent to their own mailbox contacts, support Gmail, AOL, Hotmail, Yahoo and other common mailbox. 3, online mass mailing, Dropbox provides an online group invitation link interface.

External publicity

Participate in some well-known Tech award competition is also an important propaganda method, Dropbox successfully won the 2008 Crunchies 2008 Award winners the Best New Product award, so that its fame increased.

Profit model

A sustainable profit model is a prerequisite for the development of an Internet product, if the light to provide free products and not profitable, it is difficult to support the huge bandwidth and server utilization resources, Dropbox's profit model is very simple, is paid to buy space, 50G space 99 dollars a year, 100G Space 199 dollars a year, this price relative to other products is still relatively high.

Open Interface

Open Interface (open API) allows Third-party software vendors to develop various applications for Dropbox, and even profit from it, an open application interface to improve user viscosity and loyalty, the current Dropbox API provides a set of Object-c,python,ruby, Java and other languages written by the client class library, users can register a Dropbox Development Account, access to these class libraries and documents.

Demand development

Dropbox's demand development successfully interacts with the user, allowing the user to vote for the most needed function, in Dropbox Votebox, each user has 6 voting rights each month, the user can choose the function you most need to vote, Dropbox will give priority to the development of the highest voting function.

In general, as a successful client software, Dropbox used a number of ways not to do evil to occupy a lot of users of client computers, this and domestic desktop products, the operation of the formation of a relatively sharp contrast, the domestic commonly used software bundles, Trojan virus, Alliance promotion, The line is divided and so on marketing means will let the user produce the antipathy sentiment, Dropbox's operation and the promotion indeed is worth everybody to study.

Reprinted from Moonlight Blog: http://www.williamlong.info/archives/2170.html