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For a new station, whether in the collection or ranking, nature is not the old station. And we do SEO optimization is to surpass the old station, can line in front of him. Previously wrote "a PR value of 0 of the new station how to promote?" ", recently on the internet to see a lot of online analysis of competitors, writing is good, I also benefited a lot from it." So, for a new station, how to be ranked in front of the old station, this is the topic we want to discuss today. The following on the new station and the old station SEO optimization to promote the analysis, I hope that we can easily understand the next two kinds of web site promotion of different places.
Old station generally have done for a long time, the keyword ranking is relatively stable, the rising space will come to small, flow will be very smooth, so the old station, how to continue to do the promotion? I personally think that just do the following points on the line.
One, stable outside the chain. Old station through a long time accumulation, the number of chain may reach hundreds of thousands of, or even millions of. This time do not hang Italy light-hearted, very likely overnight, the site's chain number less than tens of thousands of, at this moment, the site rankings will have a great impact. Therefore, it is very important to stabilize the outer chain.
Second, keyword expansion. The site structure of the old station and the distribution of the key words have been mature, for the home page, columns and other pages of the target keyword distribution has been done, the next focus is the extension of the long tail keyword. Long tail keyword has always been a good choice for webmaster, do long tail keyword optimization, not only can bring more traffic, richer site content and improve the user experience.
Iii. regular updates. An old station wants to continue to develop, must have new blood, namely new content. Every day must have different fresh content, can let the search engine patronize every day. Updated content as far as possible original, the importance of originality in this I will not say more, most of the webmaster understand.
Old station basically do above several, can stabilize rank, and then upward development. The following list of promotional methods for the new station, for your reference.
I. Website structure. A new station, the most important structure of the site itself. According to the selected target keyword distribution to the column page, let search engines know what the theme of this site. Which is what we often say, clear topics.
Second, the internal link. The new station is generally not easy to do too much outside the chain, so you can strengthen the construction of the chain, using anchor text links so that the search engine to reach each page has the space to turn. The article inside to do around a word, an article three keyword optimization, not too much, otherwise search engine is not clear this article main word is what.
Third, links. Friends of the chain is also a form of the chain, the new station just started to stabilize, do friend chain is the best way to stabilize the chain, the stability of the chain of friends than the simple chain longer. Do a daily three to five friends chain, one months later, your site will slowly be included.
The above is my old station and the new station SEO optimization analysis, writing is not good, if you have to add places to communicate with me, we learn from each other.
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