Analysis of the 10 strategies of the company's website promotion

Source: Internet
Author: User

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The company website Promotion 10 Big strategy-Cornerstone advertisement Maoseomao just took over an advertising company's website. The author found that many of the so-called promotion of the Commissioner, do not know what is called promotion, so I think it is necessary for beginners to class. Although Maoseomao is a true SEO, but by doing outside the chain, but also more or less understand a little promotion.

Definition of network promotion:

Network promotion is through the use of Internet resources, promote their own personal or enterprise products and services, network promotion of the carrier has: blogs, forums, search engines, large Web sites (Sina), mail, QQ and so on all can improve their products or services well-known platform.

Understand the definition of network promotion, the following start to say the Enterprise network promotion of the 10 major strategies:

1. Use the blog to promote: According to their own to promote the site, and strive to each large blog platform to apply for a blog. Do not use the automatic creation of the blog tool, this new blog Basic search engine will not crawl, not to mention netizens onlookers, not to have any visibility. Blogs are kept by them, not by new ones. Go to these blogs every day to update a false original, leaving their own site links, do 3 of the following keyword strokes text. Each blog makes a fixed export link to its own promotional site. Especially the advertising company resources scarce, should pay attention to raise high weight blog.

2. Search engine Promotion: The current domestic market main search engine has, Baidu, Sogou, Bing. The so-called search engine promotion is in each search engine to do bidding rankings. In the search engine to do the bidding rankings to pay special attention to the price is too high, keyword customer conversion rate is high enough. I suggest that the enterprise network to promote the adoption of the following strategies:

Find a word that you think the customer is high enough to convert, in this word to do the bidding, if one months down, your investment has no income, suggest the replacement of keywords; if you find this keyword also some benefits, you can adjust the price of this word, statistics this keyword in which price range customer conversion rate is the highest, Set the price in this range, generally do not move.

3 Forum Promotion: In the relevant high weight of the forum to register the account number, to this forum feeds, in exchange for external import links.

4 Large-scale website promotion: the large-scale website promotion all has the road. For example, Sina, if you do not have a point of relationship, perhaps your article is not easy to recommend to the home page of large sites, you can spend a little money, so that these site editors recommend your article, in order to achieve the purpose of promotion. Now microblogging promotion is a better way. Some people in the microblogging promotion net make 5 million.

Recommend to do network promotion professionals to research and research.

5 Mail Promotion: The use of some mass mailing tools, the Internet to collect e-mail addresses, their products or services written in the mail. Note that this promotion of mail writing must pay attention to the skills, do not let the mail become junk mail. This kind of mail must be sincere, so that the person receiving this email feel that your mail can indeed help them.

6QQ group Promotion: using QQ Group to promote software, note that this software does not send more. Mass once a day, otherwise the QQ group users have a psychological aversion, but will produce negative effects.

7 Soft Article promotion: The effect of soft text promotion is most obvious. As long as your soft text does write well. What is a good soft article? Make sure your soft text is what you need to see; Make sure your soft writing is humorous, let your customers fall in love with your article, make sure that your article can impress the editors of large websites, make it easy for readers to read, and if they can't impress the tip; Make sure that your soft text is unique, that is, must be original, do not put others have been reproduced n years of the article to change, used as their own soft text;

8 Some free promotional sites: You like 58 nets such as free information on the site, in such a site advertising, do promotion, as long as you ensure that your products and services really really exist on it. Don't ask for any technical requirements.

9 Free exchange Link site: Free exchange link platform, a bit of the suspicion of link farms, but competitors are in the link, why do you not put it? This kind of exchange link site not only can do a single import link, but can be free exchange links, le?

10 Other payment Network promotion: If the company to promote you have a certain budget, you can consider looking for a few and your site-related sites, money to play some ads.

Summary: Network promotion is the use of all available resources on the network to improve their product services or the company's product services visibility as the ultimate goal. In short, network promotion is a free resource must be used; the resources of the charge can be considered by the economic strength; free resources, not easy resources, you have to get it, because others can not get, on this point beyond your competitors.

This article: http://www.jishiguanggao.com Advertising planning advertising Design Xian best advertising company

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