Analysis of the promotion tool in social media-Weibo

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I have to say that it is becoming more and more difficult to do Amoy guests, do not say the whole market development environment, Baidu just give us enough to drink a pot of it, like the author of a site to now even the home page is not included, but in such circumstances, but it is aroused me to do the site of another road, That is to seek out the source of traffic outside the SEO, for the site, only have a stable flow of development potential, and this time the impact of micro-blog has to mention.

Friends who often play Weibo know that on Weibo we often see ads, for these things we not only dislike is very much like click on the link to see exactly, and this is the charm of microblogging marketing, the author of the site although in Baidu does not have the ideal ranking, but the micro Bo do more than 100 IP a day is still very normal things, Of course this is only for beginners. Let me share with you the main points of micro-blog publicity. Planning

Event Planning

This thing is not dispensable, what stage to do what things, only to understand these things we can do things to do more than the same, as we today released 5 ads of the nature of the micro-blog, then it is necessary to assist 10 ordinary Weibo, the entire micro-blog marketing into activities, activities, forms, The activities of the prizes and activities to develop four aspects of progressive progress.

A Activity Direction

Since it is advertising, then there must be a focus, there is a content to promote the trend, and we all know that micro-bo 140 words, how to use this limited play space to retain more users is a learning, and attentive friends will find back in the micro-group of home page information will enhance their exposure, display their own avatar , so in normal operation, we can promptly inquire about the latest dynamics of the micro-group, and then speak, and so on, more critical is that we should be from three aspects of the actual development of the direction of their activities, 1 increase the number of fans; 2 increase the exposure of the brand in the text; 3 strive for more deals.

B Activity Form

The activity form generally divides into the friendship participation and the prize-winning participation two kinds, the effect affirmation is the latter strong, the investment dynamics, certainly is the former easy, everybody may according to own actual situation to carry on the choice.

Award-winning participation: award-winning comments, award-winning forwarding, award-winning mutual powder

Friendship participation: Voting, paying attention, commenting, etc.

C Event Prizes

On the setting of prizes, I think we should do what we can, but there is a saying that the children do not find a wolf, do not know how to invest in the webmaster is not to make money, so the time to provide prizes can be as attractive as possible, do not always take useless things to fool people, appropriate to engage in the activities of IPHONE5 gifts must be good.

D Activity Development

After the above three steps, our microblogging marketing has not completely finished, the next thing to do is to continue to match with other marketing models, and gradually expand publicity efforts to provide the impact of activities.

Content Authoring

On the content of writing, I think you must know that the characteristics are the key, but in the process of writing how can we do to achieve the weight appropriate? First of all, to write their own focus on the writing, these things in any case can not disappear in 140 words, and secondly we can appropriately ridicule their intonation, The text content and the current more popular language to combine to avoid blunt introduction products, and in the process of introduction must be accompanied by pictures, a good picture will make the entire promotional content on a level. Finally, we will control the release frequency, so that the enterprise Weibo can have about 10 daily updates, do not use Automatic Updates, but to choose some more lively topic to update. In order to increase the personality characteristics, you can choose a good head.

Do not puff, mutual powder interaction process can not be less

Activities released, and can not blindly puff, and the interaction between fans must not be less, on the one hand, fan interaction will let us know the user's idea of our products, on the other hand will increase the user and our viscosity, of course, in addition to regular feedback fan message, we have to carry out a certain degree of mutual powder And this time must not cheat powder, otherwise the propaganda of the activity will play a very negative role.

Maintain the connectivity of the whole activity, and do the tracking processing

Through data collation and analysis, we can draw the status of the progress of activities, so the website, especially the enterprise website in doing micro Bo promotion, to comment, forwarding, fan number and other details to do a good job of monitoring, fully grasp the status of the activities progress, even if the activity is over we have to summarize the overall, the effect of summary activities, So we can do the promotion of related activities again next time. Doing well in this area will also help us to have a better understanding of the activity itself, to know the overall effect of the event, and to have a more guiding role for our next investment.

Ensure the openness and impartiality of the entire activity

About activities, I think we are more concerned about the fairness, will not have the operation of the black-and-black things, so to reassure users of this concern is that we promote the activities of a very important indicator, only to do this, will have more users to participate in, so we have to announce the progress of the activities in time, The participation is presented in tabular form, with real rewards for winning users, and encourages them to bask in their prizes on Weibo to increase transparency and fairness in their activities.

Maintain the operation of the activities, improve the exposure of the brand

We do Baidu know that there will be an account training process, do micro-blog marketing the same truth, do not always have activities in the time to come out of the bubble, out of interaction, usually nothing in the circumstances we can communicate more, what things are a kind of adherence to the process, as long as we have the patience to succeed half, Must not three minutes of heat, promotion not only without the composition, willpower is not enough, if a few days have no drop will immediately give up, Micro Bo also no longer to update. This is a problem that many beginners are apt to make, and this problem will make the hope of success more and more distant from us. Well, about microblogging marketing to share on this, the Internet is actually no advanced things, as long as the intention to do, no matter how good and bad, you will have a harvest. Above from my website Yueyang talent Network http://www.0730job.com, welcome reprint, Thank you.