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Anchor text is actually a hyperlink, the use of anchor text to link a page to form a Web site, visible anchor text is important, for SEO, for the site rankings, anchor text in the end what the role, if the use of anchor text to improve the ranking of the site, here simply to analyze the following:
The anchor text and the title want to Echo
In fact, a site has a lot of anchor text, we can casually open a website, such as the latest updates, column classification, etc., through these anchor text can be traced to the relevant information, this anchor text is often we update the title of the article, anchor text and the title of the site to echo is meaning, This means updating the article around the title of the article, let's take an example: for example, the title of the site is "left-carnitine-the most weight loss products", we are not difficult to see from the title, there are 2 important words, one is "left-carnitine", one is "slimming products" then when we update the article , it is necessary to compare with these 2 words, you can update some: "How about the left-carnitine?" The effect of the left-carnitine is good? "" "" left-carnitine weight loss products effective "," the most effective weight loss products-L-carnitine "and so on, frankly speaking, is in the update article, came in the title of our website highlighted words, So for the site rankings and long tail word development is very good!
Second, the keyword anchor text should not be independent appearance
We all know the keyword density, in the SEO criteria for keyword density is defined as 5% to 8%, but we often find some websites when doing the website, the keyword is far more than this range, and has the very good ranking effect, everybody says "How does the carnitine of the carnitine" "The left carnitine has the effect?" In this way to increase the keyword density for the ranking is beneficial or harmful, personal feeling beneficial harmless, we are increasing the keyword density of left-carnitine, but no can go to increase, is a natural increase, Baidu is not harmonious! If there is a single word of carnitine in a website, So the keyword density is too large, Baidu will harmony you!
Conclusion: The keyword anchor text should not appear independently
Third, the keyword anchor text bold emphasis
Why do we want to bold this keyword anchor text, Baidu's engineers in the design ranking algorithm, is standing in the searcher's angle design, and strive to be the most accurate, most valuable results show a searcher! When you enter a Web site, there is a word bold, or a word color is different, These man-made emphasis is often very easy to attract people's attention, if you will need to find the answer to the question the customer has done, then your user experience to do a good job, the user experience is good, to have a good ranking is not difficult!
This way of reckoning, your site for the keyword bold sentiment, that your Web page attaches importance to this word, Baidu, such as artificial, so recommended for the keyword anchor text bold! In addition to bold, tilt, discoloration, strikethrough, underline, etc., these emphasis functions are as good as the rankings, Personal is so man-made!
Four, links appear keyword anchor text
Friendship links you know are connected to other people's site, and very few people linked to their site, in the link to the key key words to do their own friendship, improve the density of the keyword is not very good! But not too much, too far!
Keywords anchor text layout way: Up, left, down
The Web page in the open is in accordance with from top to bottom, from left to right in order to open, then if some keyword anchor text appears on the page, left, the next several parts, then it is very easy to search spiders crawl to the rank is very good!
Some personal knowledge, only for reference!
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