Analysis on how to make the preliminary preparation by using the Group purchase website

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After a period of searching, the website contact way basically can find, include telephone, qq,email, address. To understand a more detailed way of cooperation need to contact the Group Purchase Network customer service staff to understand, the best offline contact. I learned in the afternoon of several websites, the main summary of the following points about and group purchase network cooperation to promote the problem:

1, do not do online product group, only to do offline entities, such as handle nets, only Beijing Shanghai to do online Regiment, the rest of the city site requires physical stores, customers to the store to mention. Or do not do mall cooperation and so on.

2, group buying net belongs to vertical category, such as seated net, only do catering, hotel vertical Group, other temporarily do not consider.

3, buy mainly catering, tourism, hotel-oriented, less in kind.

4, in the selection of site purchase, the station difficult, or even difficult to contact, General line ignore. And the station popularity and standardization have problems.

Online contact with more than 10 group buying network, only two or three reply, understand the process of group purchase supply cooperation, the difference between the different general process is as follows:

1, Business and buy network contact to talk about good goods and approximate prices.

2, look at the sample (general requirements of the relevant business license, commodity certification and other information).

3, agreed prices, shelves.

4, delivery (different groups of shipping methods are not the same, there is a net hair purchase, or the business of their own hair. A lot of hair every day, and then hair after the regiment

5, Customer receipt Confirmation, Group buy money.

According to the understanding of three types of group purchase cooperation:

1, commodity direct cooperation, in the sale of goods at the same time exposure and infusion of brand information.

2, coupon group purchase, through the purchase of Low-cost sales coupons in the way to attract traffic to the later sales transformation.

3, the lottery to send gifts, through the purchase network low-cost or free lottery gifts to attract users to the mall to try to buy.

For example, Bag Mall officially promote sales, can be in group buy net launch "one Yuan Package shopping mall 100 coupons" in the Buy page annotated practical method, to the mall diversion volume and pull registration. (This is just an approximate method)

Combine group buying website quotes and E-commerce Site Mall, the overall can be drawn and group purchase several purposes of cooperation:

1, improve the visibility of the mall brand and exposure rate, especially like meatball bag such a new mall.

2, if it is to carry out commodity cooperation will directly increase product sales.

3, if it is through coupons and other means of group buying is to pull registered members.

4, through the various ways to find their own problems.

Based on my previous understanding and combined with the recent understanding, I would briefly comment on the use of group buying website to promote products and websites.

Now the heat of the group buying site is needless to say, since 10 group buying and Weibo no one knows. Handle the United States after the group group buying market wind clouds, many kinds of group buy network appeared, regional, vertical category, such as focus on catering, tourism, women's supplies and other fields. There is no need to say more about the extent and consumption potential of the population covered.

I personally think that the group buying network is a disguised or a transit point for the consumer, from a lot of buy the net sold. For this reason and the strengthening of supervision and internet users to buy a deeper understanding, I think group buying enthusiasm will not last for a long time, to use group buying network to do the promotion of opportunities.

Benefits: Group Buy Promotion products, select more well-known group buy network, there is a larger user base, in the major flow of entry such as: Web site navigation, search promotion, group buying navigation for the flow of imports, the first echelon of even in the traditional media work card promotion. In some large group buying network to do cooperation can achieve good sales and high exposure rate. If you can occasion group buy net other resources to use up the effect is better, such as 58 groups, glutinous rice Network, the mass Comment Group, Sina Group and so on have other large number of users and netizens resources. To join the use of appropriate for the mall to introduce a large number of traffic, to obtain the first batch of users.

Disadvantages：

First, there are many group buying network is not self-discipline or their own business problems, once the group purchase site accident, may lead to the consumer's anger to the merchant side, and finally ended up a bad reputation. (Chongqing Local Group Buying network has tried this matter, buy network volume section to run, leading to consumers directly to the business claims, the major media have reported)

Second, the business only as a supplier, in the process of group buying does not occupy a position and the consumer has uncontrollable factors.

Thirdly, the effort and financial resources have been expended to achieve the desired results. May be a group purchase network outside strong inside virtual, or can not be in the process of group buying to achieve brand awareness and flow guidance role.

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