Analysis on optimization strategy of male hospital in medical industry

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A few days ago wrote about Baidu August 25 algorithm adjustment article, passed almost also nearly 10 days. This period of time I carefully observed a few, mainly for the male hospital in Chengdu, the site did an analysis. Let me say some of my views.

This period of time, webmaster should have a number of hearts, this time Baidu big update than the June 28 adjustment. This time it is no doubt more serious. Not only because of the K station, the changes in the rankings are very big. In the past, Baidu's update, down the right, in general, the new station is affected relatively large, old station general impact is not large, even if there is a change, it will not be too big.

Then this time Baidu update, some many old station, overnight, ranked all out of the light. The snapshots are updated as usual, and the articles are included as usual. I take Chengdu Oyanan Hospital's official site for everyone on the map analysis:

From the Chengdu Oyanan Hospital of this map, we can clearly see that the snapshot is very new, the article is included, but only the weight is not, keyword rankings all fall.

This situation from August 25 after continued to this day, here I would like to say is not only the official website of Chengdu Oyanan Hospital is this, we again to see how other male Hospital site, and then a picture:

From the above we can observe that the above site snapshots are September 4, included is also very much, almost all the hospital's official website weights into 1, no rankings, on the contrary is not affected by those integrated categories of the site.

From these aspects we can clearly see the adjustment of Baidu this algorithm, then we in the actual search keyword ranking, found that after the change, Baidu gave some portal-type comprehensive web site weight greatly increased, or even an article in the core keyword words can also be ranked in the home page, many sites to leave behind.

The above is to pull strings of puppets Some simple analysis, do not need to talk about ranking problem. Many webmaster friends should also change the optimization strategy, especially as the medical industry optimization.

What strategy should we adopt?

First of all, Baidu this algorithm is certainly not perfect, the author took "Chengdu Oyanan Hospital" This keyword in recent time every day in different times through Baidu search to observe the number of page rankings change. The change in the ranking of the day is impermanent, there is no law to say, ranking at any time change, ranking can be adjusted many times a day, more exaggerated is that hundreds of pages can quickly row to the home page, and then back to hundreds of miles away. Do you think we can control it? Therefore, we should not be too anxious. Mentality is very important.

Two. If the webmaster at ordinary times in the optimization process, is to refer to the normal white hat method to optimize the site, then how to do or as usual before updating the contents of the site, the appropriate release of the chain, add some appropriate links. Let the work have a piece of not flocculation.

Three. Some well-known sites of the weight of the site in the present stage, then we have no ranking in their own official website, you can properly focus on these platforms, we must understand the optimization and promotion of the ultimate goal is to bring traffic to the site. Effective use of these platforms is not only short-term can get Baidu good rankings, it is important that some of the industry-related well-known sites have a large number of potential customer target group. Targeted work to reflect our initiative.

The above content, technical content is not high, but hope that the majority of webmaster friends can understand, change the thinking to understand optimization, face some problems, we need to change the strategy, our goal is to establish brand image for the website. Through a variety of ways, to the site to bring a stream of flow, the final conversion rate. This is the core goal of building a website and we need to show it to internet users.

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