Analysis on the causes of corporate web site falling right and its countermeasures

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

One months ago, a friend to the author of a business station to help him analysis and analysis. The author found that the station is typically included, card snapshots, no keyword rankings (even the company brand words are not ranked) is the right to drop the site. Generally speaking, the site is down right there is a reason, then this station is how Baidu down right?

Basic website SEO data analysis

The basic data of the website is nothing but the internal structure and layout of the website, the quality of the article, the server space and the external links. From the feedback of friends that the station is the year package to a SEO company, the author of the first reaction is definitely an excessive optimization. The station's basic SEO data are as follows;

1. Website code

Site code, the author is mainly to observe whether the station has too much use of heavy label, such as H tag. View the site source code, the author found that the station in the top of the site search side and the bottom of the copyright area, piled up nearly 20 keywords, and all with fervent accent, and then link to the home page. Reasonable use of fervent can give Web page optimization bonus points, but use too much is not as good as not, the author's proposal is to reduce the use of fervent frequency, link diversification, such as some of the key words link to the column page.

2, the quality of the article

The quality of the article is mainly embodied in the uniqueness and relevance of the article. The author check the station, the article is basically around the product or website keywords, but the article's uniqueness done is relatively poor, as shown in the following figure.

Many of the station's articles, are reproduced from other platforms, the article's original degree is too low. Second, a short 400-word article, there are 3 bold anchor text. The author of the proposal to friends is to strengthen the site of the original article, the deletion of Baidu is not included in the reproduced articles.

3, Server space

The server is mainly to see its server is stable, with the IP site has not too many illegal sites. After the author check, all normal.

4. External links

External links, mainly divided into friendship links and outside the chain. Friends of the chain, the author found that the friend chain has four stations of Baidu included only 1, is a mechanical product station, but with the child antipyretic stickers and other industries are not related to the medical station to do friends chain, the quality of friends chain low. The author's proposal is to gradually delete a one-way friend chain, Baidu down the right of the site and the industry is very unrelated to the station. Delete Friends chain can not be deleted too urgent and too much, in the deleted at the same time also have a moderate add related friends chain.

External links, the author found that the chain of the station to do a good job, not only business-to-business, classification, question and answer platform and BBS, but also blog and SNS and other platforms outside the chain. But outside the chain of relevance, the station did not dare to compliment. As shown in the image of the site on Sina blog to do anchor text outside the chain. This technique, such as reprint a novel from the Internet, and then add the Site keyword anchor text in the previous years has been very effective, but now is a relatively low-level and very easy to be punished cheating methods.

Second, the site to reduce the right after the countermeasures

The author analyzes the data of the station roughly, and gives the following suggestions to friends.

1, a minor site title, such as the previous title for "Fever stickers | Child Fever stickers | Child fever stickers ..." can be changed to "Child Fever stickers | Child fever stickers OEM ..."

2, site recovery early, 90% of the time and energy spent on the site content construction, the early part of the chain is mainly to attract spiders to crawl and crawl. Site content construction is divided into a moderate deletion of previously reproduced articles, and stability and frequency of updates related original articles.

3, with Baidu Webmaster Tools "rejection of the chain" function, to the Baidu submitted to the main outside the chain of garbage. such as Sina blog, Phoenix Blog, CICC blog and other platforms released a large number of garbage outside the chain, you can directly refuse to drop, as shown in the following figure.

4, the appropriate gradual change friend chain.

5, the establishment of a new website, who also do not know how long to restore the station, for the sake of insurance, or to prepare a number of sets of programs, at the same time to invest in Baidu and other competitive advertising to enhance the network business.

Iii. Status of the website

One months later, the author observed the main data of the station today, as shown in the following figure.

The station's snapshot back to normal, Baidu traffic is 6, indicating that the station has the keyword rankings, and Baidu was included in the day 501, indicating that Baidu spider crawling the frequency of the station more. These data indicate that the station is developing towards a favourable recovery. Through this station, the Enterprise station optimization needs to be cautious, especially the enterprise's business relies on the network especially to be cautious.

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