Analysis on the causes of the enterprise-type website bidding

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Enterprises to enter the Internet now into the third climax, the front of the two climax proved that the traditional enterprise Internet is a joke. And this two years, enterprises into the Internet has begun to make full use of Internet thinking to do things, and some enterprises began to achieve a certain degree of success, Suningyun is undoubtedly one of the best, but most enterprises in the third foray into the internet process, is still in failure to end. What is this for?

With its excellent flow advantages, Baidu coupled with the search has a certain rate of flow conversion advantages, so many enterprises very much value Baidu's bid ranking promotion mechanism, although the cost of this bid ranking is not expensive, but still is now a lot of enterprises in the promotion of the first choice for enterprises, since there is such a promotion of the weapon, But why does it still exist that businesses do not benefit? The author believes that the key to this phenomenon lies in the following three aspects.

First, there are a lot of problems with the operation of the website. Many corporate websites are basically professional website company building. It doesn't seem to have much impact on the functionality of the site. But most enterprises in the construction site, and did not follow the idea of building a station company, but based on the traditional business ideas, such as blindly follow the web design high-end atmosphere, a large number of operating pictures, flash and sound effect, resulting in slow web site opening, optimization is very difficult. Although such sites do not have to worry about no rankings, but if the site is slow to open, or even often open, for users is also unbearable.

Second, compatibility is a big problem. Many corporate websites in the construction process, and did not take into account the compatibility of the site, especially the compatibility of browsers, to know that there are many browsers, although many are based on IE browser kernel to extend the change, but different browsers still have a certain gap, In particular, Apple's browser and IE browser compatibility is more prone to problems. If the enterprise website in the operation process, can not do the compatibility of each browser, will lead to a user experience drop is very obvious, then the user is a landing to this enterprise station, but also only to make contributions to Baidu.

Third, Baidu bid promotion method can not be flexibly used. Especially the keyword setting, for Baidu bid promotion, mainly through the keyword click rate, if the keyword competition, the higher the site's single click fee will be higher, then for some less competitive enterprises, if the use of these popular keywords as a bidding rankings, on the one hand, the price cost is very expensive, On the other hand, the flow rate of conversion is not obvious, so there will be significant imbalance in input and output, the longer the enterprise losses more. So for the enterprise, to choose the right keywords, especially with a certain rate of conversion of the key words to bid for promotion, can play a multiplier effect.

Of course, since the enterprise to through the Internet thinking through the internet to show their fists, then the site must have a certain number of service personnel online, if not able to online, but also to have a message interactive platform, timely help site users to solve all kinds of difficult problems, thereby promoting the interactive properties of the site, Because an important element of Internet thinking is interaction, sharing. So even in the bidding rankings, but also pay attention to the site's user Service level of ascension. This article comes from DJ Dance http://www.djye.com, reprint please keep author link, thank you.