Analysis on the experience of optimizing and popularizing medical portal station

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The current mainstream of the operation of the website idea is the content of the king, in other words, the site to be successful content is very important, so many people have a lot of time in the preparation of content, which may be more appropriate for other types of sites, but when I run the medical portal, there have been serious problems, Again how original article the final collection quantity is also very few, at most only 30%!

For this grim reality, let me on the medical site of the content of the construction of a huge doubt, because when their beliefs suddenly shattered, this often will be very painful, but I did not fall in pain, but is a bitter experience, As a thorough understanding of the original test of the operating site of the law of the Halberd on this medical portal, so I began to seriously analyze the portal site, and finally found the crux of the problem, that is the structure of the site is too complex, the directory level reached more than four levels, That is, customers need to click four or five times before they can find the content, and then I have a redesign of the structure of the site, became simple, found content quickly reached nearly hundred percent, visible for a site, the structure is also very important! The following will be my experience and share with you!

Experience One: The structure of the emperor, the content of the king

Visible relative to content, the structure is more important, so in the construction of the site, the first good site structure optimization, the simpler the structure, the more will be taken care of by the search engine, which is why a lot of single page Taobao customers often optimize to the home page of the reasons, the site's directory level can not exceed three layers, In fact, we just see NetEase and other portals to know, find content as long as Click three times, compared to a portal to achieve a three-level directory structure, and for our industry portal is more to optimize our directory structure!

In addition, compared with our medical portal station, do not do a very comprehensive, this aspect requires a very large team to run, if it is a personal station or some hospital sites, as long as a number of specialist stations is enough, this can effectively improve the site's optimization effect, but also to help the site's core content building! To get a good ranking and Word-of-mouth!

Experience Two: Don't do it all over the chain.

Many people have such a misunderstanding, that is, every article will have a lot of inner chain, there is a link to the next article, there is a link to the home page, there are links to the channel pages, and even a number of such an inner chain, it seems to help the spider crawling, so that spiders in all directions, but if each article has so many inside the chain, Then the spider is not so much time to accompany you a site to play, and finally even do not want to come, so do within the chain optimization to be simple, up to a chain, of course, 404 die-proof chain page can not have!

Experience Three: Disable some style sheets through a robots file

If there is no ban on the various style sheets in the robots, many spiders focus on the work of crawling these style sheets, while ignoring the content of the crawl, which is not harmful to the content of the site, so we need to be in the robot file to optimize those who do not have the effect of the style sheet disabled!

Experience IV: The classification of the Medical portal Station Group

Now the search engine on the medical station audit is more and more stringent, this is, after all, health-related, if the operation of a major station, often because of energy, resulting in a lot of content is very rubbish, perhaps or wrong, this is not only for the search engine unfriendly, but also to their own users have serious misleading, So for the medical station, must do fine, do more professional, then to do this need to be divided into small major stations, so as to ensure professionalism, which is also a responsibility to users!

Above only I in the operation of the medical station when summed up some of the experience, hope to be able to the vast number of webmaster friends help! This article by the network Telephone free Dozen original A5 first, the website: http://www.freevoipnet.com reprint Please specify from "The network telephone free dozen", thanks!