Analysis on the most effective marketing promotion mode of local convenience website

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Now a lot of webmaster in exchange, unknowingly sent out now to do the site is really more and more difficult, sometimes even if it is to spend a lot of energy, also carried out a long-term insistence, but finally to the failure! Indeed, the Internet after more than 10 years of rapid development, for the grassroots webmaster, successful operation of a website, Know that perseverance is far from enough, if not with innovative thinking, it is difficult to from the current fierce competition in the market stand out! This is especially true for local convenience nets! There are many types of localized subdivision, such as local community, local portal, local classification network, local convenience network, local real estate network, etc. There is fierce competition between these different types of websites, and if there is no effective marketing model, how can we occupy the local users? The following author to combine their own experience, analysis of local convenience network of some marketing promotion methods!

One: Based on local and other types of websites to cooperate with each other

The main contents of local convenience network are classified information, second-hand, city transactions and a variety of commodities, such as the market, and so on, this information often and various local different types of sites have intersection, so this gives us from these local website marketing provides a prerequisite, may be many people say, peers are friends, Who will let you marketing on your competitor's website? But this conservative thinking is now completely changed, because we all know, grassroots webmaster if not close collaboration, not big market segments, it is easy to be those large web site defeated, so once your convenience information network has a certain content base, Generally can and local other types of websites to cooperate!

Second: The use of large web sites, such as large communities and QQ group to carry out marketing

For local convenience Information Network marketing is the core of the local two words, now many large-scale website platform will have the corresponding local community, regardless of the school and everyone, or NetEase, Sina and so on will have the corresponding local channel, these local channels are often we want to marketing goals, in addition we can also through QQ group to carry out marketing, Now the number of QQ group has more than 10 million, and the local group also has a considerable scale, through Tencent QQ Group search function, you can find a lot of local QQ group, and then quietly join these QQ group, and then use your tongue to your target users to marketing!

Third: Offline marketing, is often an important base for innovation

Because we operate the local convenience network, for the local users can feel the convenience of life through their own website! So through the online publicity, often can play a better effect, such as we can in the bus marketing, and now there are many buses and television media, through the mobile media to carry out marketing, Cost is much lower than on TV, but the effect is also good, in addition, in cinemas, in Internet cafes, in the night market and other public places, can be low cost publicity! In these public places of marketing, often need the vast number of webmaster to spend some small thoughts, so that the vast number of people can remember to live!

For example, the author has been in the night market by giving small gifts to attract a lot of popular, and this gift is carefully prepared, and sometimes the key chain, like the new Year's time, is some simple printing beautiful calendars and so on, of course, these gifts in the gift, You can use a tape recorder in addition to a power amplifier loudspeaker broadcast some of the benefits and advantages of local convenience network, in the occasional play some music, so that can accumulate the corresponding popularity, but also to enable more people to recognize the local network of convenience!

Four: Soft wen marketing can be online under the two-pronged approach

Local convenience network can also be through the way of soft wen marketing, to create an ultra-high reputation and brand image, but the marketing of soft Wen can not be limited to the Internet, through the offline local media marketing, the effect is often better, in fact, through the offline soft marketing, is actually a kind of innovation, at least in the local convenience network, is not limited to the traditional marketing model, but will deepen the marketing to the brand connotation, so as to obtain better publicity effect!

The above is the author for local convenience network marketing model of some innovation, in fact, these innovations are only a few details, of course, the cost of marketing costs than that kind of posting costs may be higher, but that no cost of the marketing model, almost no effect, to be successful, there is no certain marketing budget, in today's fierce competition, If you want to succeed, it's definitely a pie in the sky!

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